STEPS FOR EFFECTIVE COMMUNICATION Firstly, as the manager of Jaza Ujazike Company Ltd, I will ensure the use of a common language in my organization. This will encourage effective communication and team work which in turn will discourage tribalism which is a derailing factor in most organization, leading to failure of a business. Secondly, I will encourage an atmosphere of trust within the organization. This will lead to respect for oneself as well as respect for others among the employees and it will also encourage them to express their feelings without being aggressive. Employees will stand up for their rights and speak out their mind, but never at the expense of others. Thirdly, I will put emphasis towards two-way communication rather than one-way communication. For communication to be effective it needs two or more participants which together will create a meaning in an atmosphere of trust and respect within the organization. Fourthly, I will encourage interaction among the employees within the organization so as to know and understand each other well and maintain discipline and team work in the organization. This will make communication very effective among the employees in the organization. Last but not least, I will set up structures in the organization to ensure the best possible flow of messages within the organization. This will encourage effective communication in the organization. These structures will restrict the ways in which the information can flow upward, downward and sideways in the organization and outwards from the organization. Lastly, I will encourage the use of modern technology such as telephones, emails and fax machine within the organization so as to ensure that information or messages do not flow randomly but to the right person at the right time. This will also encourage effective communication within the organization.