Study Case Kcc

In: Business and Management

Submitted By kohsujing
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Kranworth Chair Coropration ( KCC ) merupakan sebuah perusahaan yang memproduksi kursi lipat portable. Perusahaan ini didirikan oleh
Weston Krantz dan teman lamanya Kevin Wentworth pada tahun 1987. Kursi lipat produksi KCC memiliki berbagai macam model dengan merek dagang Fold It! yang desainnya dilindungi oleh 20 hak peten. Di tahun

tahun awal KCC menghasilkan margin laba yang tinggi dari hasil penjualan kursi lipat yang mereka produksi. Margin rata

rata yang dihasilkan berada di kisaran 40

50%. Hal tersebut juga didukung rendahnya persaingan di bidang produksi kursi lipat. Munculnya pesaing signifikan yang sebagian besar datang dari Negara Asia pada tahun 1990an dan adanya resesi dunia membuat penjualan produk KCC merata dan laba mengalami penurunan.
KCC merupakan sebuah perusahaan kursi lipat portable dengan penghasilan yang cukup tinggi di awal berdirinya KCC tidak mengalami banyak kesulitan dalam penjualan produk karena rendahnya persaingan di bidang industry ini. Munculnya competitor signifikan di tahun 1990an membuat penjualan KCC merata dan margin laba yang dihasilkan menurun. Kevin Wentworth CEO KCC berpendapat bahwa perusahaan perlu melakukan perubahan struktur organisasi dari fungsional ke divisional. Hal ini dikarenakan menurutnya pada awalnya struktur organisasi tsb dirancang untuk kondisi pasar dengan persaingan yang rendah. Munculnya competitor di tahun

tahun belakangan membuat struktur organisasi yang digunakan KCC yaitu struktur fungsional sudah tidak relevan lagi dengan kondisi saat ini. Pendekatan divisional yang digunakan Kevin adalah dengan menjadikan divisi produksi sebagai profit centre bagi KCC. Pada tahun

tahun awal, perubahan dari fungsional ke divisional menghadapi berbagai tantangan. Hal yang sering terjadi adalah ketidakpuasan antar divisi. Misalnya hal yang dikeluhkan oleh…...

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