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Study English

In: English and Literature

Submitted By arthurmasclanis
Words 9826
Pages 40
3rd Edition

Upper Intermediate

David Cotton

David Falvey

Simon Kent

Scanned for Agus Suwanto



Listening: An interview with an expert on communication Good communicators

Dealing with communication breakdown




Reading: A quiet word beats sending e-mail -

C) page 6


Talk about international brands


Writing: e-mail

Reading: Diego Della
Valle: Italian atmosphere is central to Tod's global expansion Financial


C) page 14


The price of success:
Make recommendations to improve communications within an electronics company

Financial Times


Talk about what makes a good communicator LANGUAGE WORK


Marketing word partnerships Brainstorming

Noun compounds and noun phrases

Henri-Claude Cosmetics
- creating a global brand:
Devise a TV commercial for a new eau-de-cologne
Writing: action minutes

Listening: An interview with a professor of international marketing and the CEO of a training organisation Talk about building Listening: An interview with the Head of Global relationships Corporate Responsibility of a major company

C) page 22

Describing relations


Multiword verbs

Reading: How East is meeting West

Al-Munir Hotel and Spa
Group: Come up with a plan for improving customer satisfaction and loyalty
Writing: letter

Business Week

C) page 30


C) page 32


C) page 36


Discuss what makes people/ companies successful


C) page 52

Listening: An interview with the MD of a technology development company LANGUAGE…...

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