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A STUDY ON AMAZON: INFORMATION SYSTEMS,
BUSINESS STRATEGIES AND e-CRM
ARTICLE · APRIL 2014

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A STUDY ON AMAZON: INFORMATION SYSTEMS, BUSINESS
STRATEGIES AND e-CRM

MD. ABDULLAH AL IMRAN
DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING
UNIVERSITY OF LIBERAL ARTS BANGLADESH rasel1292@gmail.com 2014

Table of content

Background

3

Part 1- Information Systems utilized for internet activity

3

1. Information System

3

2. Transaction Processing System

4

3. 1-click purchase

4

4. Secure C/debit card payment

4

5. Recommendation System

5

6. Interactive searching System

5

7. Supply Chain Management (SCM)

5

8. Enterprise Resource Management (ERP System)

5

9. Customer Relation Management (CRM)

5

Part 2-Business strategies applied for internet activity

6

1. Smart Innovation Strategy

6

2. Customer Relation Management Strategy

7

3. Jeff Bezos 3 big idea

7
Page-1

A. Limitless inventory

7

B. Customer Care

8

C. High margin, lowest price.

8

4. Marketing and Promotion Strategy

8

5. Associate Program

8

Part 3- eCRM cycle Conducted for internet Activity

9

1. Customer Relationship Management

9

2. Electronic Customer Relationship Management

9

3. How amazon implement CRM

9

4. Customer Selection

10

5. Customer Acquisition

10

A. Customer account

10

B. Wish List, review system

10

6. Customer Retention

11

7. Customer Extension

11

Part 4-Recommendation for Amazon.com

11

1. Competing in the market

11

2. Innovation of new Product

12

3. Integration of New Technology

12

4. Customer Loyalty

12

5. Global Expansion

12

REFERENCES

13

Page-2

Background:
For the last

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