...investigation into the factors that influence the Glaswegian public’s choice of car. Student ID Number: 2059626 Date of Submission: November 29th, 2012 An investigation into the factors that influence the Glaswegian public’s choice of car. Rationale The number of automobiles had risen to over 1 billion vehicles all the world in 2010, which is 20 times more than this number in 1986(Sousanis, John,2011). Car plays a indispensable role in today's society, according to a survey from World Bank(2011), the number of ownership of motor vehicles per 1,000 people is more than 500 in most of developing countries, especially for Monaco, the number was 908(World Bank Data,2009). Although cars have become more and more commonplace, but the cars are still expensive commodity, also there is no doubt that the final decisions are usually made after careful consideration when people purchasing a car(Kathuria, Singla,2012). At the same time, as the vehicle types supplied to be chosen by consumers have become more and more various. When consumer facing with abundant of choices, they become more and more confused and irresolute. With the segmentation of automobile market, the factors that affect the public' car choices are more and more diversified. According to Couton et al.(2006), various studies have applied hedonic price modeling to show that price variation among new cars can be explained by differences in key product characteristics such as...
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...Magic Hands Car Wash is a prominent hand car wash that will be serving all the southern rural area. Magic Hands will be run by Dewayne Russell who decided to have his very own self business. The Russell family has been serving the southern area with car repair business and property development /management for over 20 years. Dewayne will be leveraging the incredible good will and brand recognition of the Russell family name to quickly gain market penetration. Magic Hands will be providing customers with three services: exterior car washing, interior cleaning, and detailing. Magic Hands has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Magic Hands ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage. Magic Hands will target three main groups of customers: individual car owner and leasers, car dealerships, and local businesses...
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...Motors and Ford- formed agreements with telecommunications companies that will enhance wireless features in even more vehicles. Future cars will provide drivers with concierge services, web-based information, online e-mail capabilities, CD-ROM access, on-screen and audio navigation technology, and a variety of other information and entertainment services. Telecommunications companies say that new technology in cars not only will improve commerce but highway safety as well. Already, an estimated 98,000 emergency calls are placed by cell phone users each day, and billions of dollars of business may be transacted by drivers each year. Studies published in the New England Journal of Medicine and by the National Highway Traffic Safety Administration (NHTSA) have concluded that cellular phones often reduce emergency response times and actually save lives. New technology also may make it easier for people to drive more safely on the road. State policymakers, however, must weigh the promises of wireless technology in cars against the growing evidence of the potential dangers. The 1997 study published in the New England Journal of Medicine concluded that the distraction caused by phone use in motor vehicles quadrupled the risk of a collision during the brief period of a call, a rate equivalent to the impairment caused by legal intoxication. Other studies - conducted in the United States as well as in...
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...The scientific literature on the dangers of driving while sending a text message from a mobile phone, or driving while texting, is limited but growing. A simulation study at the Monash University Accident Research Center provided strong evidence that retrieving and, in particular, sending text messages has a detrimental effect on a number of safety-critical driving measures.[6] Specifically, negative effects were seen in detecting and responding correctly to road signs, detecting hazards, time spent with eyes off the road, and (only for sending text messages) lateral position. Mean speed, speed variability, lateral position when receiving text messages, and following distance showed no difference.[7] A separate, yet unreleased simulation study at the University of Utah found a sixfold increase in distraction-related accidents when texting.[8] The low number of scientific studies may be indicative of a general assumption that if talking on a mobile phone increases risk, then texting also increases risk, and probably more so. 89% of U.S. adults think that text messaging while driving is "distracting, dangerous and should be outlawed."[9] The AAA Foundation for Traffic Safety has released polling data that show that 87% of people consider texting and e-mailing while driving a "very serious" safety threat, almost equivalent to the 90% of those polled who consider drunk driving a threat. Despite the acknowledgement of the dangers of texting behind the wheel, about half of drivers...
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...Shabid Ashraf Abhishek Sharma Ankita Singh Neha Dagur Shikha Mathur Dept. Of Management Studies, Malviya National Institute Of Technology Abstract: When the Tata Nano, a stripped-down minicar priced at around $2,000, was introduced in 2009, it was marketed as a car that would transform the way aspiring consumers in India and other developing countries got around. But the low-cost automotive revolution fizzled. Selling poorly at home and with exports drying up, the Nano has become a cautionary tale of misplaced ambitions and a drag on sales and profit at Tata Motors. It turns out that those climbing into India's middle class want cheap cars, but they don't want cars that seem cheap—and are willing to pay more than Tata reckoned for a vehicle that has a more upmarket image. In this study we will see why TATA is trying remake the "people's car," into the "cool people's car." It has given the car itself a face-lift, adding a stereo, hubcaps and chrome trim, raised the price and started a new marketing campaign to give it more cachet. 1. INTRODUCTION Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,88,818 crores (USD 34.7 billion) in 2012-13. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer...
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...opportunity. Finally you get your chance and go around the person. You look over in an attempt to quench your curiosity and see the person is talking on their cell phone. It all makes sense now; they are paying more attention to the conversation they have going on than to their driving. Driving is a dangerous activity in itself, but when you add other distractions like talking and or texting on a cell phone, the outcomes can be anything but pleasant and lead to extensive consequences. Drivers are far more distracted while talking on a cell phone than just talking to a passenger in the car. Recently my wife and I were going to a store. I have driven this route several times and knew exactly where to turn, but because of the distraction of talking, I missed my turn. This happened with just a passenger in the car. I can only assume if I had a cell phone up to my ear, or even using a hands free device that the outcome could have been worse due to the higher level of...
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...Research has proven being distracted while driving can lead to accidents. Cell phones are a huge distraction because they draw your attention away from the road. For example if your attention is automatically taken away for 5 second of your time and if you are going 55 mph, you would be traveling a football field without looking.(DWI) Whether it's hands-free or handheld, whether it's texting or talking, it is deadly. The National Highway Transportation Safety Administration (NHTSA) said distraction-affected crashes killed 3,092 people last year the equivalent of a regional jet crash every week. (Hersman) In comparison we have learned from even using hands-free devices or the speaker to talk on a cell phone while driving is dangerous because the conversation can cause drivers to miss important visual and audio cues that would ordinarily help that person avoid a crash. (Driving Distractions and Staying Safe on the Road)There is also research found that has saying that sending two text messages is equal to having 4 beers. The fact is drinking while driving inhibits one's ability to judge. That means the driver under the influence may blow through red lights and stop signs, fail to...
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...Something catches your eye on a shelf at the grocery store and you run into someone. All you have to give is a few more quick apologies. Sometimes in life, “sorry” acts as a magic word and can mend everything, and then there other times, “sorry” undoes nothing. Will “sorry” help when you crash your parents’ car because you needed to respond to a text message? What about when you kill someone’s child because you had a conversation going on the phone and ran a stop sign? Will you say “sorry” to that kid’s parents and expect things to get better? And if you had an accident because of the distraction of talking to your friend in the passenger seat, what would you say to her if you got to see her again? “Sorry you had to go to my funeral”? “I apologize for making you live with that horrible memory for the rest of your life”? “Sorry cannot begin to fix some things and preventing those things from happening by acting responsibly is the best you can do. People should not drive when talking to a passenger, using a cell phone or when they have distractions of any kind. Talking to a passenger can immensely distract drivers. Keeping an eye on the speedometer, the road, other cars, upcoming signs and traffic lights in conjunction with holding a conversation with a passenger is quite a challenge. David Strayer, a psychology professor at the University of Utah estimates that only 2% of people can safely multitask while driving. According to his estimation, a driver...
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...524 Capstone Case Study Henry Clements Car Rental Agency Directions: Carefully read through the following case study and answer all of the case study questions. Include supporting calculations and screenshots. Save your document with an appropriate file name that includes the activity number and your name (Example: john_smith_capstone). Submit your document through the Capstone Case Study Activity Link in the Exams area in Blackboard. Henry Clements is a friend of yours who has a car rental agency in a major metropolitan area. Although his is an independent company, Henry works closely with three other independent companies in the metro area. They share information and each week they forecast the number of cars each will need the following week. Then, if needed, they will transfer cars between location on Sunday when none of the agencies are open. If they have to go and get a car during the week, it will cost $75 per car, considering the lost time and good will of making the customer wait. Moving on Sunday gives the customer the option to return the car to any of the four locations and it has allowed Henry and the other agencies access to extra cars to meet their needs. Everyone is happy with this arrangement. Henry reviewed his company’s performance and he believes there is room for improvement. He has obtained records for the last three months. The data he collected are shown below. It is Friday and he has to input his forecast for the number of cars needed tomorrow. He...
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...A large number of drivers don’t hesitate to both read and respond to test messages while driving. Unfortunately texting has also become a huge safety concern when it occurs while driving. Texting while driving is a serious health issue. Multiple cases have confirmed that texting while driving is becoming a rising problem across the nation. The crashes are happening far too frequently involving both teens and adults. It has reached the point where many states have banned text messaging while operating a vehicle. While talking on a cell phone, a given user can still keep their eyes on the road and at least one hand free, where as text keeps the user’s eyes on and sometimes even both hands on the phone. Texting while you are driving takes one thing away, your vision. Everyone’s eyes are supposed to be on the road at all times. A crash could take place in just a second of you reading the message. Your eyes are the most important thing that you need while driving, a lot of harm could be caused. People today think that texting someone else is fun and necessary. When a person decides to text he or she does not realize the potential dangers that could happen. Texting while driving is not only dangerous, but it is also costly. People are not only putting their own lives at risk but they are also risking the lives of everyone else on the road. You...
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...company witnessed tremendous growth and became one of the top three car manufacturers in North America. Sales reached 150 billion $ in 1996 with a total of 370,000 work force worldwide. The company stayed innovative and progressive in its strategy and business model. In the 1970's, the car market became more competitive with the Japanese manufacturers like Toyota and Honda gaining grounds in the auto market worldwide by producing high quality vehicles with extended life time. In 1999 Ford acquired the Swedish company Volvo to establish a foot hold in Europe and launched a campaign called "Ford 2000"to reengineer the company infrastructure and IT strategy that aimed at reducing their vehicle centers to 5 worldwide and requiring information technology to be the driving force and the link between the various company divisions. In doing so, Ford was trying to build a model similar to the one adopted by Dell computers to improve supply chain and delivery times. Dell launched the "direct business model" or "virtual integration" where Dell contracted with reliable suppliers to produce and assemble hardware and software for its computers and note books and tried to sell its products directly to organizations and individuals through the internet by cancelling the role of the retailers or intermediaries. I recommend the implementation of this model at Ford in the long run. There are few similarities between the car and the computer businesses but lots of differences Also Ford has to...
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...Texting While Driving When sending a text message while you are driving your eyes leave the road for an average of 5 seconds (stoptextsstopwrecks.org). It may not seem like much time, but a lot can happen in that small amount of time. In five seconds a car can travel the distance of a football field. In five seconds a small child can run out into the street to grab their toy as you back out of your driveway. Since they were first introduced, texting while driving has become an extreme problem in the United States, and it is getting worse year by year. But this doesn’t have to continue. Texting while driving should be illegal because it is a highly dangerous action, and by illegalizing it, it’ll bring the world one more step closer to being a safer place. In the book Cell Phones and Driving it stated, "6,000 people die a year due to drivers who are distracted by phones. That’s one hundred and sixty five people in one day, or another person every hour and a half …for example, the Virginia Tech Transportation Institute conducted a study of cell phone use in a moving vehicle and concluded that sending a text message while behind the wheel makes the risk of a driver getting into an accident 23.2 times higher than that of a non-distracted driver. When sending a text message, the driver looks away from the road for 4.6 seconds across a 6 second interval”(Kiesbye7-10). 6,000 is a very large number, especially when it’s placing a number on fatalities. And texting was the main...
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...driving drunk, new federally funded research shows, and it doesn't matter whether you use a hands-free model or hold the phone up to your ear during the conversation. The study, by University of Utah researchers, adds to a growing body of evidence that conversing by phone while behind the wheel can be hazardous. "We found that when people talk on a cell phone they are as impaired as they are when they drive intoxicated at the legal blood-alcohol limit (of 0.08). It was a surprise to us," said Frank Drews, one of the Utah researchers who has published earlier studies showing drivers on the phone are at higher risk of accidents. The peer-reviewed study is being published Friday in the quarterly Human Factors, the journal of the Human Factors and Ergonomics Society, which promotes the study of how humans, machines and other devices interact most optimally. The study was funded by a $25,000 grant from the Federal Aviation Administration, which is interested in impaired attention in pilots, and by the researchers. Drews and co-author David Strayer said lawmakers might want to use the findings to consider outlawing cell phone use while driving. The cell phone industry has issued guidelines for drivers using the phones but maintains under certain conditions it is safe to talk and drive. Among the guidelines: place calls only when not moving, use a hands-free device and don't engage in stressful conversations on the road. "Dialing can...
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...Questionnaire Design Rohit Vishal Kumar For Circulation to MBA 3rd Year Marketing Specialisation Class of 2003 August 2002 Abstract This article deals with the practicle problem of making a questionnaire. It points out the pitfalls, the common errors, methods and industry practises etc. Do not expect that your first questionnaire will come out trumps... Questionnaire design takes a lot of hard work, and work ... and re work before you can start mastering the arcane art. Use the article as a guide to what to do and what not to do, and ... start your work. I am sure you will not only understand the design of questionnaire better but also be able to design better questionnaire. As the outcome of the research is the report — I have included in Appendix A the outline that needs to be followed when writing a research report. The sample questionnaire used in the article is presented in Appendix B 1 Introduction Every stage of marketing research is important but the most important stage is the designing of questionnaire since if the questionnaire design is faulty then no amount of clever interviewing, analysis and interpretations can provide meaningful answers. Questionnaire is the basic research tool and can be defined as collection of a formalised set of questions — drawn up with the research problem in mind — used for obtaining information from the respondent for finding solutions to the research problem. The various steps in questionnaire design can be classified as follows:(i)...
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...Second Hand Smoke Takeesha Kelley HCS/457 July 24, 2014 BEVERLY GREEN-RASHAD Second Hand Smoke In the United States many Americans are familiar with the term second hand smoke. The term second hand smoke is a combination of gases and fine particles of burning tobacco such as cigarettes, cigars, and pipe tobacco also known as side stream smoke. Second hand smoke consist of exhale tobacco particulars from the original person or people smoking the tobacco product this is known as mainstream smoke according to the CDC. The side stream tobacco smoke contains toughly 7,000 different chemicals that can be harmful to a nonsmoker and a estimate 70% of those chemicals can lead to cancer. Side stream smoke has a higher concentration of cancer causing agents known as carcinogens. This type of chemicals can deadly to non-smokers when the levels of second hand smoke is consume over a period of time. Second hand smoke has been associated with lung cancer and some studies have link second hand smoke to breast cancer. Researchers have shown second hand smoke may be linked to lymphoma, leukemia, and brain tumors in children. In the year 2009 parents who were associated with second hand smoke during their pregnancy were link to a rare form of cancer starting in the uterus. The chemicals in second hand smoke showed an increase in breast cancer. Asthma related symptoms such as bronchitis and respiratory infection were link to second hand smoke in non-smokers. Second hand smoker occurs in...
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