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Subway 2.0

In: Business and Management

Submitted By ASK1995
Words 1192
Pages 5
Discuss 2 (TWO) strategies that been used by Subway in this case study related to its core competencies
One of the first strategy that is been used by Subway that is related to their core competencies is their commitment to customer satisfaction through the offering of high quality food which is the primary focus of Subway’s focus. Subway is very concerned about the quality of their products and this is visible through the production of fresh goods and regular inspections.
Subway produce products that allow customers to eat healthily which is according to their slogan which is “Eat Fresh”. Subway bakes their own bread daily and their customizable menu offers customers the option of picking their menu where they can either leave something out or order something double. Not only that, their menu reflects on fresh and healthy fast food. This is because their sandwiches offer a consistent set of fresh ingredients that contains a lot of nutrients which can measured by several indicators such as protein, vitamin, dietary minerals and their healthy products are also measured by caloric intake. For example, a 6” Meatball Marinara is only about 299 grams per serving size (Subway, n.d.).
Besides that, Subway have stringent audit processes that enforce the whole Subway supply chain and the supplier’s employment practices to meet the “Vendor Code of Conduct”. This is done so that food that by each Subway restaurants is always fresh and produced sustainably. In year 2009, Subway became the clear leader in the healthy fast-food subcategory with so many large and a well-resourced competitors in place where Zagat Fast-Food Survey rated the Subway brand as the number-one provider of Healthy Options.
Subway is also strategically opportunistic. The strategy and brand vision was initially not planned but it resulted from exploiting an opportunity that was given to them and then...

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