Premium Essay

Subway Service

In: Business and Management

Submitted By punith1
Words 2060
Pages 9
TOPIC : SUBWAY

Submitted to:
Prof. BRIJESH
MBA Dept Submitted by:
Punith R Pokale 1PT12MBA58

CONTENT * INTRODUCTION * FLOWER OF SERVICE FOR SUBWAY * HARD AND SOFT SERVICE STANDARDS * CHANNELS OF SERVICE DELIVERY * COMMUNICATION MIX * SERVICE BLUEPRINT * SERVICE QUALITY GAP MODEL AND QUALITY DIMENSIONS * PRICING STRATEGIES * CRITICAL ANALYSIS

INTRODUCTION

SUBWAY has come a long way in India since it opened its first restaurant in India. Young Indians have warmed to the image of the American chain, and made it one of their favourite places to swarm to, and hang out in. Subway has very successfully entered the Indian market and sustained its growth by developing a unique menu to appeal to the Indian taste. If you are a foreigner visiting India, you might be interested in indulging in some of the Indianite treats at Subway -- for example, the legendary paneertikka sandwich. Also, as an Indian you might be interested in some of Subway’s Continental treats like the Italian B.M.T. Subway offers a wide variety of submarine sandwiches and salads on its menu. It offers an assortment of vegetarian and non-vegetarian fares. They also cater to the health-conscious customers by providing them with 97% fat free subs. Subway offers a separate specialty menu for breakfast. Apart from subs and salads, they also provide side dishes like cookies, desserts and beverages. Subway allows customization of sandwiches by offering a variety of gourmet breads, different kinds of flavoured meat, fresh and exotic vegetables and variety of sauces, both low and high calorie. Following the “Think Global, Act Local” policy, it offers ingredients specific to the locations; for instance, it...

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