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Performance Assessment Of Subways Mission And Strategy Business Essay
In this project, I have discussed all the aspects of Subway restaurant. I have explained the introduction, history, strategy, mission statement and objective of the Subway. I have described the criteria of performance management and the important issues of the organization. And how Subway can meet their future needs adopting new strategies ideas and feedback given by the people is included in this report.
Introduction of the Company:
The Subway restaurant chain is the world's biggest submarine sandwich company, with more than 32,200 locations in 90 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the Subway chain was co-oriented by Fred DeLuca and Dr. peter Buck in 1965. The Subway brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine's "Annual Franchise 500" survey, an honor that the Subway chain has received 17 times in the past 23 years. For more information about the Subway restaurant chain, please visit www.subway.com. Subway is a registered trademark of Franchise World Headquarters. It was the mainly introduction of the Subway restaurants which explained that how they get started.

SUBWAY's Strategy:
Subway is exclusively a franchise operation, and does not own or operate any corporate restaurants. The Subway chain was built on the concept of franchising units to independent owner. In 1992, Subway introduced a new co-branding strategy, arranging to install smaller Subway units inside convenience stores and other retail locations. The co-branding concept also included partnerships on local levels with independent grocery store chains, hospitals, and college and high school food service operations.
Mission of

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