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Successfully Managing Change

In: Business and Management

Submitted By kingpin814
Words 629
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Successfully Managing Change by Howard Schultz
There have been many examples of good leadership. When recalling top CEOs in American history names such as Steve Jobs, Henry Ford, Warren Buffet and Bill gates come to mind. Many CEOs build a legacy through brilliant invention, insightful leadership and sometimes tragic failure. Howard Schultz is one who built a reputation for restoring service and improving employee satisfaction.
In 2000 Howard Schultz retired as CEO of Starbucks. Starbucks stocks hit an all-time high in 2006 followed by a landslide decline through 2007 losing over 50% share value. Schultz returned in 2008 to save the company he built. His model for change was developed with careful consideration for customer and employee satisfaction and a refocus on all things coffee (Monica, 2013).
Schultz knew the changes would be met with mixed emotions and resistance throughout the country. In an email released to all employees Shultz stated, “Since I returned as CEO six weeks ago, we have experienced a lot of change in a very short period… we have created a blueprint to transform the company, and I sincerely appreciate all that you have done and will continue to do every day on behalf of Starbucks” (Schultz, 2008).
The changes brought cutbacks to the network of partnerships. Six hundred partners and positions were eliminated and regions were completed realigned to enable the company to align leaders closer to customers and partners. Additionally, Schultz held an unprecedented Art of Espresso three-hour training for U.S. store partners. During this time all the Starbucks locations were closed for a simultaneous training session. This allowed Schultz to level set the brand and ensure the customer experience was consistent throughout the country.
Schultz managed the change with great precision and careful consideration for the employees. He felt

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