...the globalization of marketing, advancement in transportation and information, a company may have many employees in different cultures. The more tolerance, awareness and accommodation in workplace, the more effective the productivity is. b. Define the term culture. Culture is the complex system of value, traits, morals, and customs. Shared by a society. We try to understand the clothing, medical, religion, language and etc. Of the country. c. What is a low and high impact culture? Why should we know this? Low impact cultures tend to prefer initiative, self-assertion, and personal achievement. Desire a large degree of freedom in their personal lives. High impact cultures tend to prefer group values, duties, and decisions. Emphasize membership in organizations, groups, and teams. This will help us know the difference between two different culture direction, understand the different characteristics of both. d. What is ethnocentrism? Do we want to have it or avoid it?（民族优越感） Ethnocentrism is judging another culture solely by the values and standards of one's own culture. We can not take a rigid attitude based on preconceptions. Stereotype and prejudice should be change. We should judging different cultures as a open perspective. e. What happens to companies that fail to do cultural research before entering new markets? How can this be avoided? How can cultural research be done successfully? The company...
Words: 350 - Pages: 2
...The Changing Role of Human Resources Management According to Hollenbeck, Gerhart, and Wright, human resources management are “the policies, practices, and systems that influence employees’ behavior, attitudes, and performance” (2007, p. 2). The role of human resources management within businesses has been evolving since the 1950s. These changes have brought about a significant increase in competition along with the awareness that human resource management must play a larger part of the strategic role within every company (Tyson and Fell, 1995). The following paragraphs will discuss the changes that have taken place in human resources management due to transformations and trends in globalization technology, diversity, e-business, and ethics. Affects of Globalization, Technology, and E-Business Businesses around the world have not been able to escape the process of globalization and technology. This process has forced many businesses to turn to international markets to remain competitive. This means many new objectives for the human resources department. For example, the outsourcing of labor, training new employees globally, the possibility of new positions, and the creation of new global policies. However, along with these new objectives comes new challenges, such as trying to create a consistent corporate culture, creating a multicultural human resources team, and the “potentially complicated responsibilities of multiple-currency payroll, multi-country dispersion,...
Words: 842 - Pages: 4
...The Business Cultural Environment The art and other manifestations of human intellectual achievement regarded collectively; The customs, civilization, and achievement of a particular time or people; The way of life of a particular society or group. Characteristics of Culture : ● Culture is shared, because culture is an act, beliefs, attitude, and way of life for not just for one individuals, but whole group of people that shared by living together for a certain time. Therefore culture is shared by one person that have major influence to other. ● Culture is intangible, intangible means it does not form as an object, it will cannot be seen as thing because it is something that lives inside someone’s behavior. ● Culture is confirmed by other, before people doing what others do, they somehow need to believe, and accept the culture as something good to be done. Otherwise, if they think that what people do is bad, they won’t accept that to their lives. What is business culture? Culture illustrates the accepted norms and values and traditional behaviour of a group. One definition of culture by Deal and Kennedy is “the way a we do things around here”. However, culture also evolves over time. The culture of each country has its own beliefs, values and activities. In other words culture can be defined as an evolving set of collective beliefs, values and attitudes. Culture is a key component in business and has an impact on the strategic direction of business. Culture influences...
Words: 1781 - Pages: 8
...Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Aneel Karnani Stephen M. Ross School of Business The University of Michigan 701 Tappan Street Ann Arbor, Michigan 48109-1234 Phone: (734) 764-0276 Fax: (734) 936-8715 E-mail: akarnani@umich.edu March 2007 UNIVERSITY OF MICHIGAN Doing Well by Doing Good SMJ 07-6615 rev Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Abstract According to the ‘doing well by doing good’ proposition, firms have a corporate social responsibility to achieve some larger social goals, and can do so without a financial sacrifice. This paper empirically examines this proposition by studying in depth the case of ‘Fair & Lovely,’ a skin whitening cream, marketed by Unilever in many countries in Asia and Africa, and, in particular, India. Fair & Lovely is indeed doing well; it is a profitable and fast growing brand. It is, however, not doing good, and I demonstrate its negative implications for public welfare. I conclude with thoughts on how to reconcile this divergence between private profits and public welfare. Key Words: Corporate social responsibility; bottom of the pyramid 2 Doing Well by Doing Good SMJ 07-6615 rev The idea that companies can do well by doing good has caught the attention of executives, business academics, and public officials. The annual report of virtually every large company claims its mission is to serve some larger social purpose besides making profits. The theme...
Words: 4696 - Pages: 19
...understanding, accepting, valuing, and celebrating differences among people with respect to age, class, ethnicity, gender, physical and mental ability, race, sexual orientation, spiritual practice, and public assistance status (Esty, et al., 1995). Diversity is beneficial to both associates and employers. Although associates are interdependent in the workplace, respecting individuals differences can increase productivity. Diversity in the workplace can reduce lawsuits and increase marketing opportunities, recruitment, creativity, and business image (Esty, et al., 1995). In an era when flexibility and creativity are keys to competitiveness, diversity is crucial for an organization’s success. Also the consequences (loss of time and money) should not be overlooked. Effective managers are aware that certain skills are necessary for creating a successful, diverse workforce. First, managers must understand discrimination and its consequences. Second, managers must recognize their own cultural biases and prejudices (Koonce, 2001). Diversity is not about differences among groups, but rather about differences among individuals. Each individual is unique and does not represent or speak for a particular group. Finally managers must be willing to change the organizations if necessary (Koonce, 2001). Organizations need to learn how...
Words: 775 - Pages: 4
...Diversity assignment MIB 33 group A Pierre-Luc Giulj Hala Announ Federica Terruso Qiangwen Zhang Summary: Sid Shawn is a 10-year veteran of MNO Financial Services and a mainstay of the pension marketing group. He has been a good, consistent worker and an invaluable resource for the salespeople and consultant relations managers. Sid also weighs 400 pounds, so when he is the only internal candidate for the customer-facing position of consultant relations manager, sales and marketing VP Bill Houglan feels that he has a tough hiring decision to make. Indeed, the position of consultant relations manager means that Sid would stand for the image of the company. As a result it may cause some negative effect on the company’s impression towards clients. On the other hand, Sid is familiar with the company’s products backward and forward, he has even already found potential client, Dick Huff, for the equity product. This case explores whether a talented employee obesity’s should affect his manager’s decision whether to promote him. We consider issues of discrimination, diversity awareness, and employer intervention in matters of employees’ health. Recommendation: Bill should give Sid a chance to try the new job because: * He has the required skills for the job. * He is an internal candidate so he already knows the company very well. * He has a great personality and good social relations with his co-workers. * Bill should monitor Sid’s performance and see if the...
Words: 1068 - Pages: 5
...Sociology and Marketing Hand in Hand Written By Yomna, Aiman, Anaa To excel in business, you need more than a solid grasp of math and economics. Business requires an understanding of people -- large populations in particular. Sociology provides the educational background needed for managers to understand their employees and customers. Business leaders that understand sociology are able to anticipate customer needs and respond to employee problems in ways others cannot. What is Sociology? Sociology is the study of human social relationships and institution. Sociology is a subject that differentiate the alternating matter of society like from race to crime, family to social class, beliefs of similar culture and it talks about the social stability to radical change in the whole societies. The study of sociology helps the individual to understand how human act and realization both shape and shaped by the surrounding culture and social structure. Sociology is an exciting and helpful field to study that evaluates and explains the important matter in our personal live, our communities and the world. For our personal lives sociology studies the social cause and consequences of things like racial and gender identity, family conflict, aging and religious. As for the society level, sociology examines and explains matters like for example prejudice and discrimination, poverty and wealth, crime and law, school and education and social movements. With the help of the 4 main...
Words: 1930 - Pages: 8
...| | | Strategic Staffing & Diversity | | | | | | | | | |Alexia Huggins | |alexiahug@yahoo.com | | | |Keller Graduate School of Management | |Professor Brey ...
Words: 3385 - Pages: 14
...used to differentiate one person from others Primary dimensions: age ethnicity, gender, sexual orientation … Secondary dimensions: educational attainment, geographic location, income, marital status, religious beliefs … The EEO approach The creation of conditions to ensure that staff have an equal chance to seek & obtain e/ment & promotion Governments – legally driven approach * Anti-discrimination legislation * Affirmative action act 1986 – equal opportunity for women in the workplace act 1999 (changed name which better reflect the purpose of the legislation). Anti-discrimination * AU: federal & state / territory legislation * Discrimination: unfair treatment of a person or minority group based on prejudice(偏见). * Direct discrimination: Person with attribute treated less favourably than person without attribute. * Indirect discrimination: Policies/practices which appear neutral but which have the effect of excluding or treating unfavourably groups of people on basis of attributes. Affirmative action Programs that require firms to make special efforts to recruit, hire and promote women &/or members of minority groups * a policy or strategy in at least on of the following areas: 1. gender composition of the workforce 2. equal remuneration b/w women & men 3. availability and utility of e/ment terms conditions & practices relating to flexible working arrangements for e/ees & to...
Words: 2178 - Pages: 9
...MGMT 550 : Innovation Management Preparatory Assignment Case Study 2 1. As Steve Ballmer, you are faced with managing consumer perceptions of Windows 7 in the wake of the public relations failure of Vista. In devising the advertising campaign, what would the ad message focus on during the launch of Windows 7? Consider the following questions as you formulate an answer. Should special consideration be given to restoring negative perceptions of the Microsoft brand? Should marketing focus on the features and qualities of Windows 7, or address its improvements over Vista and it's superiority to a Mac OS in the advertising campaign? Should Microsoft highlight Windows 7's new features or its usability? 2. In terms of pricing, should Microsoft vary the price for those upgrading their current operating system from XP or Vista versus those purchasing the operating system on a brand new computer? 1. As it is described in the case, Microsoft was facing major difficulties in the wake of the launch of Windows 7. The main problem was that the previous Operating System, Windows Vista, was a commercial and critical failure, causing Microsoft to constantly losing Market shares. Microsoft had to understand what made Vista such a failure in order to recover from the previous debacle. One of the main mistakes made by Microsoft was thinking that innovation (numerous new features such as highly-hyped Aero) brought by the new system would easily outweigh the potential losses XP system. Only, Microsoft...
Words: 1106 - Pages: 5
...racially, ethnically and gender diverse environment mainly because of the unique advantages that diversity can bring such as: fresh outlooks, higher morale, increased flexibility, multiple perspectives, increased problem-solving skills, increased creativity, reduction in intergroup tensions, and improved market opportunities (ability to compete in global markets). Using diversity, organizations are able to ensure that they have staff with relevant knowledge of the locations in which they are working and mechanisms to use that knowledge in strategic and operational decision-making. They also are able to ensure that the diversity of their clients is represented when they are designing, marketing and delivering services and products. Managing diversity promises also advantages concerning marketing and distribution as a diverse workforce which put organizations in a better position to respond to desires and needs of culturally diverse costumers in a market – on condition that...
Words: 1435 - Pages: 6
...CAP talk What is “consumer”? Consumer can be those who consume basic or necessary goods with various behavior and attitude. According to Investor Words, consumer refers to an individual who buys products or services for personal consumption. A consumer also is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else. They are making that decision as a consumer. Consumer Association of Penang (CAP) is established since 1970 with a slogan “giving a voice to the little people”. CAP is a consumer organization with a difference. Fighting for fair prices and good quality products and services is just one of their many activities. Their main concern is ensuring the right of every consumer to basic needs such as food, housing, health care, sanitation facilities, public transport, education and a clean environment. CAP want to encourage within the people, especially the poor whose needs often go unnoticed and represent their case to government, to the public and to the private companies that oppress them. CAP’s objective emphasized in advice individual consumers and protects their right. Besides, they are in charge to educate consumers, balance consumer needs and degree of protection and to provide relevant consumer rights and entitlements. CAP always ensures prices of goods are fair and appropriate with...
Words: 1699 - Pages: 7
...An assignment On Marketing Plan Submitted by: Submitted to: Date of submission: Table of Contents Executive summary: 5 Introduction: 7 Methodology: 7 Part A- Essay: 7 A.01 Changed perception in marketing plan: 7 A.02 Barriers to marketing plan: 7 Marketing function isolation: 8 Organizational barriers: 8 Demographic factors: 8 Economic factors: 8 Technological factors: 8 Culture: 8 A.03 Techniques for overcoming barriers to marketing plan: 8 Be strategic: 8 Be realistic: 8 Stay focused: 9 Monitor the budgets: 9 Market research: 9 A.04 Importance of marketing plan in the strategic plan: 9 Product: 9 Price: 9 Promotion: 9 Place: 9 A.05 Ethical issues in marketing plan: 10 A.06 Organization responses to ethical issues: 10 Individualistic approach: 10 Communal approach: 10 A.07 Example of consumer’s ethics and the effect on the marketing plan: 11 Part B: Preparing marketing plan 11 B.01 Organizational capability evaluation: 11 Business experience: 11 Business reputation: 11 Company culture: 11 Business environment: 11 B.02 Techniques used in organizational auditing and analyzing external factors: 11 B.03Carried out organizational audit and external factors analysis that affect marketing plan: 12 SWOT analysis of the Toyota Company: 12 PEST analysis for Toyota Company: 13 B.04Marketing plan: 14 Marketing objective: 14 Objectives: 14 Strategy statement market share: 14 Brand awareness:...
Words: 4075 - Pages: 17
...Major Essay: Question One Musical films have been present in Hollywood since The Jazz Singer (1927) premiered. Mast states that a film is a musical when the primary entertainment and investment lie in the musical numbers (p. 309, Wood, 2008). Musical films are often a beloved or hated genre due to the unrealistic nature of characters erupting into song and dance. This essay analyse four main conventions of the musical genre the spectacle, the narrative, the adaption of established stories and the power the combination of lyrics and music can achieve on screen. Examples from different periods in Hollywood will be used to explore these conventions and how they apply and have evolved to suite conventions of modern cinema. Kellner (2005) explains spectacles have been present in different cultures since pre-modern times. Examples of these spectacles include plays, the Olympics of Ancient Greece, in Ancient Rome public offerings of bread, circuses and gladiator games (Kellner, 2005). The human desire for the spectacle has not fallen into extinction but rather evolved with society and technology. Entertainment has always been a prime field of the spectacle and film has been one of the most productive industries to utilise the spectacle (Kellner, 2005). Hello Dolly (1969), My Fair Lady (1964) and Rodgers and Hammerstein’s Cinderella (1997) are three examples of film musical spectacles. All three of these movies contain elaborate costumes, bright colours and large dance...
Words: 2739 - Pages: 11
...her creativity and technical abilities. She also had successful international experience working in Bahrain before, which may be helpful to her journey working in Korea, a new different foreign country. Ellen Moore- the international manager For Ellen, an expatriate manager who has limited knowledge of Korea and did not obtain any training from SCG prior to her arrival in Korea, living in Korea produced constant and unexpected challenges to the ways of perceiving, acting and valuing things, making it difficult for her to correctly process and act on information. However, Ellen made a lot effort to overcome the cultural barriers and to establish trust with the Korean consultants. She possesses certain competencies that are needed to successfully manage teams in new cultural surroundings. First, Ellen is willing and motivated to take the risks of working and living abroad. When being asked to join the project in...
Words: 3114 - Pages: 13
