...CURRICULUM VITAE | [pic] | Sujan Kumar Sahu Mobile: - 7504720050 E-mail id: - sujansahu92@gmail.com -------------------------------------------------------------------------------------------------------------------------- Career Objective: - To work in a cooperative environment which offer me the opportunity to use my technical skill for better development of my company and myself in the IT sector. Educational Qualification:- Technical Skills:- Elementary knowledge over C and C++ Digital Electronics circuit Summer Training:- Organization – Central Tool Room and Training Centre, BBSR Duration – 01.08.2011 to 30.08.2011 Description – Very Large Scale Integrations Design (VLSI) Projects Undergone:- Title of the project –Home Automation Using GSM and RFID Duration – 01.02.2013 to 15.05.2013 Team Size – 6 members Description - The main aim of the project is to control the home appliances which are o operated with GSM module. Additional Qualification/Achievements:- • Completed spoken English course in VETA • Won second prize at Block level quiz competition • Awarded for school scholarship in NRTS Exam Personal Information:- • Father’s Name : Mr. Pranabandhu Sahu • Mother’s Name : Mrs. Shantilata Sahu • Date of Birth : 26th March,1992 • Gender : Male • Language skills ...
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...Perceptual Maps in Marketing Jennifer L. Stiyer MKT/421 Beth Carls February 18, 2012 Thorr Motorcycles is a company started with a history of its strength and uniqueness, kind of like the Harley-Davidson of current times. Many people understand that this motorcycle brand is one to work up to. Many motorcycle lovers know that some of the types of bikes are bought by different age groups; some people prefer the shorter distance style bikes for their sleekness, speed, and price range. More experienced or even older bikers prefer the cruisers or long-range bikes for their style, comfort, and look. The problem with Thorr’s company is that the cruiser bike is losing sales. Whether this be because older people not being able to afford these style bikes, lack of interest or just changes within the motorcycling culture this bike needs to be revisioned by consumers. This problem has been an issue with Buick in the past. Their cars and SUVs were being noted as elderly styled vehicles. Buick took initiative and tried to advertise ways that made their cars more current and updated as compared to years before to entice the younger age groups. Although their attempt was less successful than hoped, they are still running and selling...
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...MORE PERKS TO THE EMPLOYEE? In this context, perks is defined as an informal word for perquisites which are privileges granted to employees in addition to their salaries and benefits (such as medical and pension plans). 'True' perks have little or no cash value or tax implications and may include company car, vacations, reserved parking space, spacious office, private dining and washroom facilities, etc. Motivation can divided into two categories: intrinsic and extrinsic motivation. Intrinsic motivation refers to the pleasure or value of an activity itself, while extrinsic motivation emphasizes the value an individual places on the results of an action and the individual assessment of the probability of realizing the results (Staw,1977). Sujan (1986) concluded that extrinsic motivation is related to selling effort, while intrinsic motivation was linked to strategy-oriented behavior. Brown and Peterson (1994) used a different category of motivation: instrumentality and competitiveness. They found that instrumentality has indirect effect on sales performance and effort act as a mediator whereas competitiveness was positively and directly related to performance. Solcum, et.al (2008), defined Motivation as a psychological state exists whenever internal and/or external forces stimulate, direct, or maintain behaviors. In organizations, the employee behaviors of interest include both productive and unproductive behaviors. Productive behavior includes staying focused on the most important...
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...me to be able to hand over the result of my hardship of the report on “the role of lease financing in the capital market development”. I take the opportunity to thank you very much for your kind cooperation, supervision and suggestion in preparing this report. I have enjoyed the whole program with great spirit and enthusiasm. I fervently hope that you will find this report worth reading. I hope you will accept my report. Yours sincerely, Priyanka Das ID: - 0613111771 Program:-BBA Major in Finance ACKNOWLEDGEMENT I have the pleasure to express my gratitude to the Almighty God, who has given me the strength and opportunity to complete report. At first, I like to thanks to our honorable faculty Chairman Mr. Sujan kanti Biswas to give the Permission to make a report on “The role of lease financing in the capital market development”. I also convey thanks to my internship supervisor (Mrs. Afsana Yesmin, Lecturer of Premier University) For the guidance and help in...
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...Journal of Business Research 54 (2001) 89 – 96 Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value Barry J. Babin*, Laurie Babin Department of Marketing, College of Business, The University of Southern Mississippi, Hattiesburg, MS 39406-5091, USA Received 1 May 1999; accepted 1 May 1999 Abstract A study is presented that examines the effect of specific retail elements on deviations from the expected schema, or prototypicality, of a retail store. The results suggest that subtle differences in the store name, the location, and the appearance of its salespeople can evoke contrast in the form of variable typicality scores. A structural model is presented that shows the outcomes of this variance in a retail context involving women’s apparel stores. Low typicality is associated with increased excitement and discomfort, and these emotions affect patronage intentions and perceived shopping value. This finding is counterbalanced by a direct, positive link between typicality and patronage intentions. D 2001 Elsevier Science Inc. All rights reserved. Keywords: Schema; Consumer affect; Shopping value Recently, research has demonstrated the key role played by emotional experiences in explaining store choice and consumer– environment interactions and reactions (Bitner, 1992; Baker and Cameron, 1996). Design elements including a store’s employees, prices, lighting, scents, product assortment, background music...
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...Kaleidoscope A Monthly E-Bulletin (5th Issue November 2013) Rotaract Club of Kathmandu Mid-Town Charter date: 5th Nov. 1997 HAVE A VISION AND LEAP AHEAD Vision alone is not enough. It must be combined with venture. It is not enough to stare up the steps, we must step up the stairs.” — Vaclav Havel E –Kaleidoscope “A Monthly Bulletin” Issue 5, 2013-14 Page 1 of 10 Kaleidoscope A Monthly E- bulletin Of Rotaract Club of Kathmandu Mid- Town Charter date: 5th Nov. 1997 Sponsoring Rotary Club of Kathmandu Mid-Town Fifth Avenue of Service of Rotary R I District 3292. Twin club RAC Mumbai Ghatkopar (RID, 3140) Friends of SGCP ( Self Help Group of Cerebral Palsy ) Nov 2013/14 Issue : 5 16th Rota year PRESIDENTIAL MESSAGE RON D. BURTON PRESIDENT 2013-14 NOVEMBER 2013 Every Rotarian joins Rotary for his or her own reasons. Often, the reason someone decides to join isn't the same as the reason that person ultimately decides to stay. When I was asked to join Rotary, I accepted because I thought it would be a good way to get more involved in my community. In the end, though, what really got me excited about Rotary service was something I didn't even know about when I joined: our Rotary Foundation. I knew I could do plenty of good work through my Rotary club in Norman, Okla., USA. But through our Foundation, I could have a hand in the work of every single Rotary club and district around the world. I could look at any Foundation-supported project, any Foundation...
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...confidentiality in the sharing and accessibility of patient information. Annotated Reference List Briner, M., Kessler, O., Pfeiffer, Y., Wehner, T., & Manser, T. (2010). Assessing hospitals' clinical risk management: Development of a monitoring instrument. BMC Health Service Research, 10, 337. The article focuses on the role of clinical risk management (CRM) in enabling health care institutions to identify and manage risks that could threaten patient safety. In the study, the researchers developed an instrument to assist in risk identification, which was then distributed to different institution. The researchers concluded that the instrument was effective in monitoring critical areas that could threaten patient safety. Harrison, M. D., & Sujan, M.-A. (2008). Computer safety, reliability, and security. New York, NY: Springer Science & Business Media. The book was based on an international conference on computer safety held in Tyne, UK, in 2008. The conference had brought together leading scholars and experts in the field of computer safety, with issues such as software dependability, data privacy, and safety taking priority. The information contained in this book would be useful in shedding more light on the leading trends of privacy and safety in the use of clinical systems. HHS. (2015). Summary of the HIPAA Privacy Rule. Retrieved February 12, 2015, from http://www.hhs.gov/ocr/privacy/hipaa/understanding/summary/ In this web article, the U.S. Department of Health and Human Services...
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...CHAPTER-1 INTRODUCTION The objective of this research is to identify the reasons behind why sales team are not able to achieve their sales targets especially in telecom industry. Through this research we will try to find out the targets as being set by a company and the actual level of sales made by it. The following data suggests that in recent years the telecom industry’s sales have fairly decreased. One, Only average 60 % of active users are in market which leads to decline in voice sale.( TOI article 30-June-2011). Second, Total sales of telecom equipment to mobile operators fell by a drastic 24% during the last financial year despite most companies starting their roll-out of 3G services (Real Time News). Third, Decline in capital expenditure from Rs.29,600 crore in 2008 to Rs.9,500 crore in 2010 (Business Line article 15-Aug.-2011). Fourth, Decline in margins of product and, Fifth, Hyper competition in market. This shows that there is pressure to perform in competitive environment to achieve sales targets. Many authors feel that a wholesome and fair work environment on sales teams is essential for a positive work experience (e.g., Clifford, 1999; Cook, 1995). One of the issues that continue to concern sales people as well as sales managers is that of performance criteria and such criteria can be frustrating for both of them. (Clifford, 1999; Fetter, 1993; Muczyk & Gable, 1987; Swan, 1991). The sales force industry has grown since mid-1990s (Gabe & Goldberg,...
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...Customer Experience as a Means of Brand Differentiation Key Words: customer experience, branding, differentiation, experiential platform. Esma Cavusoglu Postal Address: Kure İletisim Grubu Elmadag, Cumhuriyet Cad. Pegasus Evi 48/3B Taksim 34367 Istanbul / Turkey Customer Experience as a Means of Brand Differentiation Abstract In today’s customer–dominated business world, there exists the “brand indifferentiation” problem that concerns the difficulty of the customers to perceive the differences between a certain brand and its competitors. This situation calls for a close look at the relationship between the consumer behaviour, branding and differentiation. Taking into consideration the proliferation of products, increasing information flow through digital technologies, fast commoditization and competition in today’s world, differentiation and brand positioning relying on traditional frame, have no longer been resulting the expected performance. Constitution of brand differentiation in the minds/hearts of customers entails to re-evaluate the meaning of consumption for consumers, how consumers make their choices, what the brand the consumer prefered means to him, and what can make a brand different than the others for a customer. In this paper, these issues are examined and the solution to indifferentiation is linked with the concepts of “experience” and “experiential marketing”. Key Words: customer experience, branding, differentiation, experiential...
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...CRANEFIELD COLLEGE OF PROJECT AND PROGRAMME MANAGEMENT GROUP ASSIGNMENT FOR MODULE M1: Project Management: Leading, Creating, Implementing and Improving Please include the following declaration: “We hereby declare that this assignment is entirely our own work, and that it has not previously been submitted to any other Higher Education Institution. We also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by us, this has also been indicated.” Print Name | Signature | ID Number | | | | | | | | | | | | | | | | Table of Contents 1. Executive Summary 2 1.1. Introduction 2 1.2. Anticipated Outcomes 2 1.3. Recommendation 3 2. PROBLEMS AND CAUSES 3 2.1 Problem Statement 3 2.2 Project Overview 4 2.3 Project Selection 4 2.4 Project Justification ...
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...Introduction Consumers’ memory can be influenced by product placement in advertisement, and the placement are able to change consumers’ attitudes toward the products even toward the brands. It is important to understand the consumer’s memory that can use in how to improve the placement. This literature review is to discuss the processes of information transfers to memory, what type of memory can be developed, how consumers use these memory, the relationship between those memory and product placement. This literature review will focus on the study area of consumer behavior, consumer research, marketing and advertising research. In this research, the memory processes will be discussed, including encoding, and retrieval. Then, the factors of influence retrieval will be outlined. At the same time, the applications of product placement will be examined throughout. Memory have ability to encode, store and retrieval information. Encoding can categorize the information which is perceived from advertisements or experiences and converted it into a construct that can be stored in the brain. Retrieval is calling back the stored information with some cues. Encoding Friestad and Thorson (1993) who base on several theories to propose that there are two types of encoding. The first one is called experimental processing. People do not have any particular goals or task when they are watching advertising. Their cognitive resources are distributed...
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...Sociocognitive Dynamics in a Product Market Author(s): José Antonio Rosa, Joseph F. Porac, Jelena Runser-Spanjol and Michael S. Saxon Source: Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 64-77 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1252102 Accessed: 28-09-2015 11:20 UTC REFERENCES Linked references are available on JSTOR for this article: http://www.jstor.org/stable/1252102?seq=1&cid=pdf-reference#references_tab_contents You may need to log in to JSTOR to access the linked references. Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing. http://www.jstor.org This content downloaded from 193.10.50.254 on Mon, 28 Sep 2015 11:20:14 UTC All use subject to JSTOR Terms and Conditions Jose Antonio Rosa, Joseph F. Porac, Jelena Runser-Spanjol, & Michael S. Saxon Dynamics in Sociocognitive Market Product ...
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...Developing Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.2, 2012 www.iiste.org Real Estate Industry in Chittagong (Bangladesh): A Survey on Customer Perception and Expectation Moslehuddin Chowdhury Khaled 1* 1. 2. 3. 4. Tasnim Sultana2* Sujan Kanti Biswas3* Rana Karan 4* Lecturer, School of Business, Independent University Bangladesh, Chittagong, 12 Jamal Khan Road, Chittagong 4000. Phone: 01675002980 email:-mmckhaled@gmail.com Assistant Professor, Faculty of Business Studies, Premier university, Chittagong, Bangladesh email: tasnimmosharraf@yahoo.com Assistant Professor, Faculty of Business Studies, Premier university, Chittagong, Bangladesh email: sujan_kbt@yahoo.com Assistant Professor, Faculty of Business Administration, BGC Trust University, Chandanaish, Chittagong, Bangladesh, email:- ranaakaran@yahoo.com * E-mail of the corresponding author: sujan_kbt@yahoo.com Abstract Bangladesh is an over populated country and day by day population is increasing rapidly which created the housing problem. Land prices skyrocketed. Due to high price, insufficiency of land, high cost of land registration, and high price of building materials, people are now not interested to buy a land for building their own house. This article shows the customer perception and expectation in different dimensions budget, types of apartment, size of apartment, favorable location in Chittagong city, favorable facility in an apartment, factors related to purchase decision, factors...
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...Survey Summary on: Stress in the hospitality sector. By Group: Twinkling Stars Name Roll Sujan Sarker 27 Gayatri Saha 29 Md. Rubel Miah 42 Nasrin Akhter 45 Rothy Das Chaiti 46 Md. Kuraisin Hossain 66 BBA Program (4th batch) THM-222: Human Resource Department of Tourism and Hospitality Management University of Dhaka Dhaka, Bangladesh 2012 Letter of Transmittal 27 November, 2012 Mr. Md. Shariful Alam Khandakar Lecturer Dept. of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Dear Sir, It is a great pleasure for me to submit the summary on “Stresses in Hospitality Sector”. This study has given me the opportunity to know about job stress of hotel industries. The experiences that I have gathered through this study will help me in our future career, indeed. I would like to convey my special thanks and gratitude to Md. Shariful Alam Khandakar for condescending my effort & for giving me proper guidance and valuable advice. I try to my best to cover all the relevant fields. I will be honored to provide you any additional information, if necessary. Sincerely Yours, Group: Twinkling Stars BBA 4th Batch Dept...
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...Rationale for choosing ‘Fairtrade UK sales show 12% increase’ The decision to analyse this newspaper article ‘Fairtrade UK sales show 12% increase’ from the Financial Times is because it encourages further analysis of consumer behaviour and aids, understanding many of the concepts and models that are core to consumer behaviour. The article reports that consumers in the UK are increasingly purchasing Fair-trade products, citing a 12% rise in 2011 from 2010. Consumers are more prepared to spend their money to help ensure a better deal for foreign farmers and prevent their exploitation and their very motivation behind this demonstrates many of the core concepts of consumer behaviour. The article provides the background information that the overall market growth for grocery products stood at around 5% and suggests that this market growth isn’t sustainable and also suggests that consumers will continue to increase their purchases of Fair-trade products despite increasing financials hardship amongst UK consumers. The article invites analysis of how consumer’s desire for ethically sourced products is being tapped into by companies and what is motivating the purchase decisions of these consumers. It also offers an insight into the organic food products market, which has seen sales fall year on year for the last 3 years. This essay illustrates how by applying consumer behaviour theory to the facts reported in the article, understanding of the consumer is greatly improved. The essay...
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