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Sulzberger's Privacy

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Sulzberger’s goal was to implement a quality audience strategy. He wanted to focus on their audience instead of its products. He pledged that the NYT would be the leader in the field of journalism, regardless of its distribution. The NYT’s journalists had earned more than double the number of Pulitzer prizes than any other newspaper company. New Yorkers wanted quality journalism and the Times knew they had to provide that to appeal to their audience. The quality of their work gave them a competitive advantage over competitors.
Finally, the NYT realized early on that it needed to change in order to survive. The NYT was one of the first to recognize the earnings potential and threat of lost business with the internet. The company decided that the digital aspect would be a separate business unit within the NYT. They needed their employees to embrace a growing strategy rather than a century-old newspaper company.
Even though the company grew online, advertisements continued to decline. The NYT decided to launch an online subscription since they were attracted to user charges. This subscription had an annual premium where an individual would have access to any …show more content…
Operating could be tricky as there is no guarantee that they will receive enough donations to survive. Having an endowment would have the same positive aspects, allowing the NYT to survive financially and continue its goal of journalistic integrity. The most likely change would be a buyout from an investor. As discussed in the case, the Washington Post did this with Jeff Bezos and VICE News with Rupert Murdoch. However, there is a concern for journalistic integrity. When a wealthy backer takes over a news organization, many people are concerned that the news could lose its integrity. Any of these financial changes could fix their financial problems and allow them to continue their mission of journalistic

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