...commitment of time and good customer service prior to ever making that first sale.” (Warholic, 2007, p.1). One of the differentiating factors between B2B and B2C sales is the B2B sales process takes longer because business customers require more communication and product details. Business customers are not apt to purchase during the first contact with a vendor. Usually the sale, especially the first one, takes multiple contacts creating a bonding relationship. Business buyers are accustomed to providing “data about their companies and job functions” when “registering for trade shows or subscribing to business and trade publications.” (Furlong, 2007, p. 3). This exchange of data is common practice between businesses allowing for the building of trusting relationships. Business customers tend to set up accounts with the vendor from whom they purchase...
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...How can culture and history impact on service delivery? As a staff working in a community services industry, sometimes we may find it is very difficult and frustrating to build an open and trusting relationships with people come from diverse backgrounds and vice versa. This is usually due to a lack of understanding about their cultural and historical backgrounds which might have a big impact on issues related to their social and emotional wellbeing and mental health. There are many cultural and historical factors that we (staff) need to acknowledge in order to work with CALD people as well as Aboriginal and Torres Strait Islanders. By having an insight understanding and knowledge of their history and its context, it is very helpful for us to identify the recent impacts they have on communities and how we can work with them. It is also undeniable that culture and history affects their present and future. Especially for the Aboriginal people, the history had given them many tough and bad experiences which may affect the way they perceive or interact with other people. What is cultural safety? According to William (1999), cultural safety is defined as :” An environment that is spiritually, socially and emotionally safe, as well as physically safe for people; where there is no assault challenge or denial of their identity, of who they are and what they need. It is about shared respect, shared meaning, shared knowledge and experience of learning together”. The “cultural...
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... COMSATS Institute of Information Technology Sahiwal Table of Contents 1 Executive Summary 4 2 Company Summary 6 2.1 The Opportunity: 6 2.2 Mission 6 2.3 Competitive Advantages 6 2.4 Start-up Summary 7 3 Management Summary 9 3.1 Legal Form of Business 9 3.2 Intellectual Property 9 3.3 Organizational Structure 10 3.4 Personnel Plan 11 4 Industry Analysis 12 4.1 Industry Description 12 4.2 Target Market 13 4.2.1 Market Segmentation 14 4.3 Competitive position within target market 16 5 Marketing Plan 17 5.1 Product Description 17 5.3 Sales Literature 17 5.3 Future Products 17 5.4 Strategy and Implementation Summary 18 5.4.1 Strategy Pyramids 18 5.5 Marketing Strategy 19 5.5.1 Pricing Strategy 20 5.5.2 Promotion Strategy 20 5.5.3 Distribution Strategy 20 5.5.4 Sales Strategy 20 5.6 Sales Forecast 21 6 Operational Plan 22 6.1 Location of office 22 6.2 Product and Service Execution Model 22 6.3 Quality Control 23 6.3.1 Product Differentiation 23 6.3.2 Services Differentiation 24 6.4 Customer Support Obligations 24 7 Financial Plan 26 7.1 Income Statement 26 7.2 Capital Budget 27 7.3 Cash Flow 28 7.3 Balance Sheet 29 7.4 Ratio Analysis 30 8 Critical Risk Factors 31 8.1 Management Risk 31 8.2 Operational risks 32 8.3 Financial risks 32 8.4 Compliance risk 33 References 34 Executive Summary We are a high-powered team of creative individuals. The company creates an Internet environment...
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...Marketing Plan Outline Executive Summary Airmount is a beauty and grooming company that has been providing excellent products to customers for more than 20 years. They have recently revealed a new chemical that they are experimenting with to create a new deodorant called Funk Fighter. This new ingredient will allow the product to work for up to five days even after a shower. There are many other competitive products out there that claim to work up to 24 hours but the Funk Fighter Deodorant will prove to be a more cost effective product. It will also be better for the environment with less waste. Our unique focus of creating hygiene products with a new twist gives us an advantage over our competitors by giving customers new products to enjoy. This fills a read need of not just sports enthusiasts but also those that complete lighter activities (Kotler, Keller 2012). We will fund development of our own products by providing consulting services to create similar hygiene products for corporations who are looking to create beauty aids for marketing purposes. These consulting assignments will come from advertising sponsorship contacts that we will establish with businesses who are interested in inserting their brand and offers inside our other products and would also like something more custom that they can offer as their own (Kotler, Keller 2012). The SWOT analysis for Airmount Company includes strength, weaknesses, opportunities, threats and competition. Some strengths include:...
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...explain what it will mean to lead in an era where intellectual capital is the dominant source of value; how to lead people whose backgrounds and values may be radically dissimilar from yours; and why achieving personal self-mastery is now a fundamental prerequisite for leading others. Marshall Goldsmith is one of the world's foremost authorities in helping leaders achieve positive, measurable change. Ranked a Wall Street Journal "Top 10" executive development consultant and profiled by The New Yorker, he is one of an elite few that has worked with over 50 CEOs. He also co-edited The Leader of the Future, The Organization of the Future and Global Leadership. The Next Generation is a summary of two years of knowledge acquisition, research, and interviews sponsored by Accenture and concluded in partnership with Marshall Goldsmith and his colleagues in the Alliant International University. This book also builds upon valuable contributions by Warren Bennis and John O'Neil. Who Can Benefit. This book is unique. Instead of interviewing current CEOs and executives (who will not be running the organizations of the future), they interviewed future CEOs and executives who will be running the organizations of the future. What lies within these pages is written from the point of view of the next generation of global leaders. Accenture sponsored thought leader panels and dialogue groups with high-potential leaders from...
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...Background Since its inception in 2009, Fidor Bank has been disruptive within the financial services industry by rewriting the rules of banking and personal finance. It has taken the interpretation of direct banking to a whole new level. The direct banking model, which aims to provide services remotely via telephone or online banking without relying on a physical branch network, has been prevalent since the late 1980s when UK’s Midland Bank established a subsidiary named First Direct – the world’s first fully functional direct bank. [1] However, the concept gained widespread prominence after the commercialization of internet in the 1990s. In the early 1990s, the first wave of adopters of the internet-enabled direct banking model were financial institutions such as USAA and First Security Savings Bank (Flagstar). [2] Towards the late 1990s, standalone ‘internet-only’ banks such as Security First Network Bank (US), First-e (Ireland), and mBank (Poland) commenced operations. Most of these ‘banks’ did not have a banking license and were therefore incubated and supported by conventional banks such as CommerzBank, and Banque d'Escompte. The aftermath of the early 2000s dot-com bubble impacted some of these early movers and dampened consumer enthusiasm towards fulfilling their banking needs online. However, starting in the mid-2000s, there was renewed interest in leveraging the internet for retail banking needs. Emergence of social platforms and e-commerce led to a shift in consumer...
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...Management Organizational Behavior Prof. Agatep Hope Individual Assignment HE YUTIAN (Stephen) Content Page Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an enterprise which has ability to take over the world one bite at a time and is already doing it. As of July 2011, Apple is the largest publicly traded company in the world by market capitalization with 357 retail stores in ten countries and 60,400 permanent full-time employees and 2,900 temporary full-time employees around the world. (Profile: Apple Inc, n.d.)At the same time, its revenue and profit is more than Google and Microsoft combined, and its annual revenue is totaled $65 billion in 2010 and is growing to $108 billion in 2011 miraculously. (Harry Wilson, 2012) Apple not only is one of the most successful enterprises in the world nowadays, but also already is a creative, miraculous and revolutionary company which is founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 during its starting stage. (Cyrus Farivar...
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...Unwrapping the ISLLC Standards Lymari Martinez Grand Canyon University: EDA 534 Educational Administration Foundation and Framework October 15, 2014 According to Dictionary.com, a standard can be best defined as “morals, ethics, habits, etc., established by authority, custom, or an individual as acceptable.” The Interstate School Leaders Licensure Consortium’s (ISLLC) standards serve to define expected processes and outcomes for effective school leaders. These standards were developed in order to enhance the quality of education. Just as the No Child Left Behind Act (2001) was created to promote educational excellence for all students and teacher accountability, the ISLLC Standards were implemented so that all school leaders were held accountable towards the success of all students and stakeholders. The ISLLC standards are essential towards the development of an effective school leader. Effective leadership begins with knowledge of the educational environment: the needs of individual students, strengths and weaknesses of faculty and staff members, knowledgeable in all aspects of instructional programs, student data, and scheduling. Becoming experts in the aforementioned areas allows for school leaders to develop a solid foundation for effective school leadership. The Collaborative Learning Community (Unwrapping the Standards) that took place over the last 8 weeks gave me an opportunity to understand the importance of the ISLLC standards and its functions; the...
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...Management Organizational Behavior Prof. Agatep Hope Individual Assignment HE YUTIAN (Stephen) Content Page Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an enterprise which has ability to take over the world one bite at a time and is already doing it. As of July 2011, Apple is the largest publicly traded company in the world by market capitalization with 357 retail stores in ten countries and 60,400 permanent full-time employees and 2,900 temporary full-time employees around the world. (Profile: Apple Inc, n.d.)At the same time, its revenue and profit is more than Google and Microsoft combined, and its annual revenue is totaled $65 billion in 2010 and is growing to $108 billion in 2011 miraculously. (Harry Wilson, 2012) Apple not only is one of the most successful enterprises in the world nowadays, but also already is a creative, miraculous and revolutionary company which is founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 during its starting stage. (Cyrus Farivar...
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...Contents Page Summary 1 1. INTRODUCTION 2 2. INTERNAL LEADERS 3.1 Building Relationship 3.2 Time Efficient 3 3.3 Cost 3. EXTERNAL LEADERS 4.4 Building Relationship 4.5 Time Efficient 4 4.6 Cost 4. CONCLUSION 5 REFERENCES 6 Summary This article contains the brief introduction of internal and external leaderships. Moreover, author stated some circumstances that which would be recommended internal versus external leaders to the organization. The circumstances are building relationship, time efficient and cost. From there, author analyses by providing some facts and information of how internal and external leaders impact to the organization. 1. INTRODUCTION Change leadership is necessary for an organisation to create the responsiveness and work at a high level of creativity in the entire organisation, which can be changed from internal or external leaders. It is not about the “who”, but it is all about the “how”. This article, author will analyse the issue of whether change leaders should be internal or external to the organisation. Indeed, there are some circumstances will be determined whether internal or external leadership would be recommended in an organisation. 2. INTERNAL LEADERS Internal leaders are the members of the organisation who may perform the organisation development role, or even combine it with other tasks. They...
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...Mastering Finance Business Partnering The missing pillar in building Finance leadership February 2011 kpmg.co.uk ii | Section or Brochure name Contents Introduction The Role of Finance Business Partners Preparing Finance for Business Partnering Aligning Finance Business Partners with the Business Building an Effective Finance Business Partner Team Developing Effective Finance Business Partners Summary 1 2 3 4 6 8 10 © 2011 KPMG LLP a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG , network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. Foreword from CIMA Even for finance functions that have already transformed their efficiency and the quality of management information they provide, delivering business partnering effectively can be a challenge. Senior business partnering roles - as described in this report - are hard to fill. As a result, there is a real demand for management accountants who, in addition to the core finance and accounting skills, can offer commercial insight and strategic thinking combined with influencing and, ideally, leadership skills. At CIMA, we like to describe a management accountant in a business partnering role as the navigator at the side of the CEO, the captain of the enterprise. These navigators support business leaders with information and analysis about the organisation’s position and course. They contribute to strategic decision making...
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...Organization Case Study Paper for United Health Group MaryAnn Dennis Grand Canyon University: NRS-451V Instructor- Kathy Skromme October 5th, 2014 Case Study for United Healthcare Organization Availabilities of selected several health care plans exist that people can benefit from in order to meet their budget, preferences and personal needs. It becomes obvious that the health care system plan remains difficult, not consistent and often expensive. In maintaining and improving the health care business, the organization involved will consistently be innovating and evolving in meeting demands of people concerned. In this writing, the United Health care group case study is been discussed, including what it entails, their management resource as well as their network, their nursing view and their ways of satisfying their individuals in care. Explaining United Healthcare United Health Group is the largest profit carrier among other organization in the United States of America, and has it’s headquarter in Minnetonka in Minnesota. It remains a more diverse company and was founded in 1977. It remains number 17 among the top 500 companies in the U.S.A, as Fortune magazine explained. Total workforce of the United Health Group approximated to be 150,000 in 50 states of America as well as 20 other countries. They served eighty five million people in the whole universe (UnitedHealth Group, 2013). United health Group provide wide spectrum and vast health services including equipment...
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...qualitative study of the behavior and representations of patients and oncologists. This study was conducted to evaluate the importance of partnership between the patient and the prescriber in oral chemotherapy adherence. 42 patients taking Capecitabine for the treatment of metastatic breast or colon cancer and 10 oncology prescribers were interviewed to evaluate the practice behavior of the prescriber and assess patients’ understanding of therapy adherence. The study aimed at obtaining the perspectives of both patients and the prescribing oncologists. The findings of this study show that patients did not deliberately ignore to take their medication, it shows poor adherence to treatment schedule, poor or failure to report adverse effects and toxicity was the most important finding. It also shows there is no standard of practice for the process of prescribing and educating the patients. Each prescriber selected the patients based on available treatment guidelines and individual experience. Problem Statement The use of oral chemotherapy is increasing as more new targeted therapy drugs are developed. Oncologists prescribe oral chemotherapy based on the disease, recommended guidelines and patients are selected based on the prescriber’s past experiences. The weight of the responsibility shifts to the patient and sometimes, prescribers rely on trusting the patients to follow the advice to take the chemotherapy as prescribed and report problems. The authors identified the clinical...
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...Executive Summary Infibeam is an online retailer in India founded by former Amazon employees. India is only recently embracing internet retail shopping and Infibeam intends to increase market share and profitability by converting offline and current online shoppers to Infibeam users. Also, by expanding as first-mover in the western Indian state of Gujarat where Infibeam has just entered into an agreement with the government that will make it a first-mover there. Success is dependent on a marketing campaign that will meet all of these goals. Infibeam grew rapidly during its first three years in business, but it did so only by word-of-mouth advertising. Infibeam has never undertaken a marketing campaign of the magnitude needed to attain its current goals. Several models were used to analyze the environmental and competitive challenges facing Infibeam and multiple alternatives were identified. These alternatives vary in complexity and anticipated effectiveness. The recommendation that is most likely to allow Infibeam to meet all of its stated goals is a combination of fundraising, marketing and corporate restructuring. Implementation of the recommendations in this analysis will propel Infibeam into the top 5 e-retailers in India. Background Infibeam entered the online retail market in India during 2007 when 5 former Amazon employees joined together to create an Indian version of the giant retailer. It was initially conceived as an online marketplace for consumer...
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...Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should be the last section you write after the remainder of the report is completed. The executive summary is a mini-version of your paper and should not exceed one page. For information about executive summaries, please refer to the study materials. Please note that your executive summary, and your paper, should be written using single spaced text. Introduction I have been tasked with researching the totality of creating an online presence for our company and figuring out how to drive marketing and advertising in a way that compliments our offline presence while creating a atmosphere online for selling our products. Over the past year a survey was done with small businesses and the outcomes were amazing: of businesses that sell online, 64 percent said the internet has increased their revenues or sales; 48 percent felt the internet helped to expand their geographic reach in the United States; and 73 percent saved money by decreasing administrative costs. In doing this I was tasked with finding the advantages...
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