Premium Essay

Summary Exploring Corporate Strategy

In:

Submitted By Fijke
Words 8666
Pages 35
Advanced Management and Marketing
Summary of the management part
Book: Exploring corporate strategy
Authors: Johnson, Scholes and Whittington

Table of contents Chapter 1 Introducing strategy 2 Chapter 2 The environment 3 Chapter 3 Strategic capability 4 Chapter 4 Strategic purpose 7 Chapter 5 Culture and strategy 9 Chapter 6 Business-level strategy 12 Chapter 7 Strategic directions and corporate-level strategy 14 Chapter 8 International strategy 18 Chapter 10 Strategy methods and evaluation 21 Chapter 11 Strategy development processes 23

Chapter 1 Introducing strategy

Strategy is the direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.

Strategic decisions are about… * The long-term direction of an organization * The scope of an organization’s activities * Gaining advantage over competitors * Addressing changes in the business environment * Building on resources and competences capabilities * Values and expectations of stakeholders which affect operational decisions

Therefore strategic decisions are likely to be complex in nature, are made in uncertain situations, affect operational decisions, require an integrated approach and do involve considerable change.

Levels of strategy 1. Corporate level strategy is concerned with the overall purpose and scope of an organization and how value will be added to the different business units. 2. Business level strategy is about how to compete successfully in particular markets. 3. Operational strategies are concerned with how the component parts of an organization deliver effectively the corporate and business level strategies in terms of resources processes and people.

The

Similar Documents

Premium Essay

Strategy

...Slide 1.1 1: Introducing Strategy Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, © Pearson Education Limited 2011 Slide 1.2 Learning outcomes • Summarise the strategy of an organisation in a ‘strategy statement’. • Identify key issues for an organisation’s strategy according to the Exploring Strategy model. • Distinguish between corporate, business and operational strategies. • Understand how different people contribute to strategy at work. • Appreciate the contributions of different academic disciplines and theoretical lenses to practical strategy analysis. Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, © Pearson Education Limited 2011 Slide 1.3 Definitions of strategy (1) • ‘..the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals’ Alfred Chandler • ‘Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value’ Michael Porter Sources: A.D. Chandler, Strategy and Structure: Chapters in the History of American Enterprise, MIT Press, 1963, p. 13 M.E. Porter, ‘What is strategy?’, Harvard Business Review, 1996, November–December, p. 60 Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, © Pearson Education Limited 2011 Slide 1.4 Definitions of strategy (2) • ‘..a pattern in a stream of decisions’...

Words: 1670 - Pages: 7

Premium Essay

Cmgt 442 Entire Course

...php/product/cmgt-442-entire-course/ CMGT 442 Week 1 DQ 1 DQ 1: Based on the Ledford article, what special issues must be considered for corporate data which is not fully digitized? What are the potential risks associated with the loss of this type of data? CMGT 442 Week 1 DQ 2 DQ 2: Based on the Barr article, what special issues must be addressed for a risk management strategy that supports Web-based systems? Why the risks are associated with disruption of these web-based systems critical and require diligent consideration? CMGT 442 Week 1 Summary For this first week’s weekly summary topic, please find and summarize an IS risk management related current event. You may reference any source (Newspaper, Magazine, e-article, etc.) but please be sure to cite your source based on APA standards. Please keep your summary concise (1 paragraph) and include your perspective(s) and conclusion(s). If your source is web based, you may include a hyperlink to the reference website. You may post your article summary at any time during the week. Please provide peer feedback to at least one of your fellow class member’s article summary. CMGT 442 Week 2 DQ 1 Based on the Keston (2008) article, how important is enterprise identity management for reducing risk throughout the enterprise? Explain why a viable risk management strategy must include, at a minimum, a solid enterprise identity management process. CMGT 442 Week 2 DQ 2 DQ 2: Based on the Barr (2009) article, what...

Words: 1299 - Pages: 6

Premium Essay

Ikea Report

...IKEA WRITTEN REPORT SUMMARY Introduction:............................................................................................................................................ 3 First question: .......................................................................................................................................... 3 IKEA’s business model: ........................................................................................................................ 3 IKEA’s strengths and weaknesses:....................................................................................................... 4 IKEA’s competences: ........................................................................................................................... 5 Summary about IKEA’s successful: ...................................................................................................... 7 Conclusion: .......................................................................................................................................... 7 Second question: ..................................................................................................................................... 7 The drivers of their internationalization: ............................................................................................ 8 IKEA’s internationalization strategy: ................................................................................................... 9 IKEA’s...

Words: 3557 - Pages: 15

Premium Essay

Essay Strategy Positioning

...Assessing Strategic potential of Singapore Airlines (1100 words) The velocity of competition in recent times has put an extreme demand on corporations to articulate their strategic management in terms of positioning, choices and execution. Strategic positioning is the foundation that establishes organisations strategic potential, what it can do and strategic ambitions, what it actually seeks to do (Johnson et. al 2011). This requires good understanding of the externalinternal environment, organisational purpose and culture. The tools commonly used to develop understanding and perform a strategic analysis are presented in Appendix 1.0.This essay aims to lay the foundation for a comprehensive analysis of current strategic potential of Singapore Airlines (SIA). Firstly, the focus is on how to identify the sources of information about macro environment, unique features of airlines industry and in depth view of internal dynamics of SIA. Secondly, the focus is on comparison of four core tools in terms of relevance, advantages, disadvantages and creative adaptability for SIA. A preliminary application of these tools is made to illustrate the arguments for or against using a particular tool. The essay briefly touches on another crucial aspect of right expertise and competence for an effective analysis. The essay concludes with key observations and recommendations for a further comprehensive analysis of SIA.A simple structure is adopted in this essay as indicated in Fig 1.0 The airlines...

Words: 1743 - Pages: 7

Premium Essay

Case Analysis

...Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact of its weaknesses. Moreover, SWOT analysis can be applied to both a whole company as well as a specific project within a company in order to identify new company strategies and appraise project feasibility. Hollensen (2010) asserts that the strengths and weaknesses of a company relate to...

Words: 3497 - Pages: 14

Premium Essay

Critical Analysis

...1. Summary: Exploring value creation from the corporate foresight activity The article Exploring value creation from the corporate foresight activity explains in details, both technical and the human aspect, the value creation from the future research. As the future research involves a monitory as well the human capital the return on investment is an important debate. While discussing the return on investment the time line is also a concern that when the return of the present investment would be physically enjoyable. The paper starts with a brilliant introduction of the thesis statement and the author has argued the most common question “Have the predictions been accurate? ‘With the question ‘‘did our futures research create any value?’’ .Further in the paper the author have supported his argument with a literature review and empirical investigation. Based on the literature review the author have found out three main group of potential value creations (Rohrbeck 2011) • Trigger organizational responses, including identifying relevant external change, start new innovation initiatives and challenge innovation development to ensure state-of-the-art • Start and facilitate strategic discussions to enable strategic change, including challenge and change existing mental models, moderate strategic discussions, promote participation and support breaking away from path dependency • Identify and support acquisition of needed strategic resources, including identify resources, decide on...

Words: 2436 - Pages: 10

Premium Essay

Bs 2013 Unit Description

...CAPITAL UNIVERSITY OF ECONOMICS AND BUSINESS BTEC-HND Centre Unit 7 Edexcel Level5 BUSINESS STRATEGY Unit Introduction 24 February 2013 Unit 7: Business Strategy BTEC Higher National — H2 Description of unit The aim of this unit is to develop your abilities to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organizational strategies to ensure effective business performance. Summary of learning outcomes To achieve this unit a you must: 1 Analyze how the business environment is considered in strategy formulation 2 Understand the process of strategic planning 3 Examine approaches to strategy evaluation and selection 4 Analyze how strategy implementation is realized. Content 1 Strategy formulation Strategic contexts and terminology: role of strategy, missions, visions, strategic intent, objectives, goals, core competencies, strategic architecture, strategic control Stakeholder analysis: stakeholder significance grid, stakeholder mapping Environment auditing: political, economic, socio-cultural, technological, environmental and legal analysis (PESTEL), Porter’s 5 force analysis, the threat of new entrants, the power of buyers, the power of suppliers, the threat of substitutes, competitive rivalry and collaboration Strategic positioning: the Ansoff matrix, growth, stability, profitability, efficiency...

Words: 862 - Pages: 4

Premium Essay

Carnival Cruise Lines

...Case Study Title: “Carnival Cruise Lines” Program MSC HTM 544: Strategic Management for Travel and Tourism Business Instructor Name: Professor: Ada Lo Student Name: Zheng Chen Jerry 1 Jerry, (Zheng Chen) 鄭晨 13105284g Table of Content Vision & Mission & Goals & Strategies ....................................... 3 Vision of Carnival ........................................................................................... 3 Mission Statement of Carnival ........................................................................ 3 Strategies being pursued by Carnival .............................................................. 3 Its Long-term Goals ......................................................................................... 3 Congruence of Mission, vision, goals, strategy and business model of Carnival............................................................................................................ 4 An internal factor analysis summary .......................................................... 5 External factor analysis summary ............................................................... 6 Strategic Groups within the Cruise industry ................................................ 7 Facing Issues and Solutions .............................................................................. 8 Issues............................................................................................................

Words: 2572 - Pages: 11

Premium Essay

Skdjhldk

... | |School of Business | |Business Strategy MHR 723 | |Monday evening 6:15 -9:00 | |Spring 2008 | Ms. Lori Cross Telephone : (608) 298-0058 Mobile : (608) 692-2000 e-Mail : lcross@bus.wisc.edu or lj_cross@msn.com Office : Grainger 4281 Office Hours : 4 - 6 (before scheduled classes) by appointment Course Description and Objectives Few leaders would disagree that a firm’s performance is directly linked with their chosen strategy and their ability to implement that strategy. Traditionally, books and articles on strategy have focused on the development of a strategic plan, based on situational and competitive analyses and forward-looking forecasts. In today’s world, these traditional methods are no longer sufficient to address rapidly changing environments and the challenge of executing global strategies. This course will explore the latest research and management techniques for developing a comprehensive integrated strategic plan and for managing implementation of...

Words: 1443 - Pages: 6

Premium Essay

Unitel Hrm

...campus students: please contact your Tutor or Lecturer to discuss issues related to this Course, including the two Assessments. This document is to aid you in developing a format which will help you to express your ideas well. I am using a shortened example (based loosely on some past marked assignments) to show possible subheadings that you may include in your Assessment 1. Note that your assessment MUST be original, with appropriate references that follows the Harvard Referencing Guide! Students are also expected to write better reports than the example provided here. Each report must address the assessment criteria in the Course Profile. I expect the structure of your reports to have: 1. Title Page 2. An Abstract or an Executive Summary 3. Table of Contents 4. Introduction 5. Body (addressing assessment criteria as laid out in the Course Profile) 6. Recommendations 7. Conclusion 8. References (cite current/latest but relevant references, 2008-2015) ================================ Title Page (see format below) The front page of your assignment should be a cover page. The Title Page should include:  The assessment number and title  The...

Words: 2648 - Pages: 11

Premium Essay

Boston Consulting Group Matrix

...Programme title: BSc (Hons) Creative Media Management Module title: Corporate Strategy Title of assignment: Corporate Strategy 1 Module leader: Paul Mathers / Steve Rider Student Number: 782822 Word Count: 518 Abstract The purpose of this assignment is to work together in a group, organising self and others to produce work to agreed deadlines, the group will aim to engage in debate about strategy from a theoretical and practical standpoint, while Undertaking analysis of a case and generate a critical evaluation. Each member of the group will produce a formal report critically analysing one chosen identified corporate strategy, the report will evaluate and summarise the chosen model reflecting their individual analysis to corporate strategy. The group will then put reports together to make a single portfolio of the different corporate portfolio framework analyses. Along side the written report the group will also work together to produce a presentation which will focus on one chosen corporate strategic model analysed in the report, in this case the group decided to focus on Porters five forces. The group will apply critically apply this framework and critically apply this to a business of the groups choice (in this case Samsung) during the presentation. Corporate strategy 1 Boston Consulting Group Matrix The Boston consulting group matrix (BCG Matrix) is a four cell matrix developed by the Boston Consulting Group...

Words: 1132 - Pages: 5

Premium Essay

Boston Consulting Group Matrix

...Programme title: BSc (Hons) Creative Media Management Module title: Corporate Strategy Title of assignment: Corporate Strategy 1 Module leader: Paul Mathers / Steve Rider Student Number: 782822 Word Count: 518 Abstract The purpose of this assignment is to work together in a group, organising self and others to produce work to agreed deadlines, the group will aim to engage in debate about strategy from a theoretical and practical standpoint, while Undertaking analysis of a case and generate a critical evaluation. Each member of the group will produce a formal report critically analysing one chosen identified corporate strategy, the report will evaluate and summarise the chosen model reflecting their individual analysis to corporate strategy. The group will then put reports together to make a single portfolio of the different corporate portfolio framework analyses. Along side the written report the group will also work together to produce a presentation which will focus on one chosen corporate strategic model analysed in the report, in this case the group decided to focus on Porters five forces. The group will apply critically apply this framework and critically apply this to a business of the groups choice (in this case Samsung) during the presentation. Corporate strategy 1 Boston Consulting Group Matrix The Boston consulting group matrix (BCG Matrix) is a four cell matrix developed by the Boston Consulting Group...

Words: 1134 - Pages: 5

Premium Essay

Marketing

...UNIVERSITY OF ZIMBABWE GRADUATE SCHOOL OF MANAGEMENT BUSINESS RESEARCH METHODS COURSE OUTLINE COURSE DESCRIPTION Business Research Methods seeks to expose MBA students to the theory and praxis of epistemological notions in relation to business phenomena. The course seeks to create an inter-face between the theoretical construct of corporate world. Emphasis is on understanding real corporate life experiences within their proper intellectual framework. The idea is to add value to a student’s appreciation of the business world, its structure, networks and composition. To facilitate this, the course equips the student with practical business research tools and skills such as questionnaire design and application, interview process design and techniques. In essence, BRM is integrative course which seeks to synthesise students’ experiences from other MBA courses into a coherent appreciation of the methodological configuration of business phenomena. Thus, BRM prepares students for their dissertation work. COURSEWORK ASSESSMENT: 30% 1. Research Proposal- First Semester- 10% 2. Research Project- Second Semester- 10% 3. Intra-Sessional Test – Second Semester- 10% COURSE OUTLINE 1. Introduction to business research -The purpose of business and management research -The research process -Outsourcing or internally administered researches 2. Formulating and designing research topics -Attributes of a good research topic ...

Words: 604 - Pages: 3

Free Essay

Why Organizations Change

...Why Organizations Change James De Gagne MTG/380 November 22, 2011 Tammy Walker Why Organizations Change Organizations change for different reasons, external pressures, the change in the economy, new product line, global influence, or internal pressure, a new business strategy, a change in the vision, or mission statement, reorganization, or acquisitions. When an organization changes the people within the company must also transition. Transition means a person has to let go, say goodbye, and live outside his or her comfort zone. To illustrate an organizational change I choose Budget Panels and their employees as an example. Budget panels went through a series of eras. The final era was the acquirement in 1986 by Hon Industries. This acquisition brought many transformations in the company, for the employees as well as new pricing, products, and services. This paper will follow Budget Panels transitions; describe the change transition curve, and the influence of global and internal environments. First, a small summary of how Budget Panels was originated and the organizations transition into the final era. Budget Panels was created by entrepreneur Gary White. Gary started Budget Panels in the garage of his home in the early 1980s. The company produced office partitions. The organization quickly grew and evolved from an entrepreneurial business to a professional management structure in a new location in Kent, Washington. The company also changed their name from Budget Panels...

Words: 1075 - Pages: 5

Premium Essay

Breezy Case

...Executive Summary This case analysis explores the possibility of Breezy, a leading supplier of carburators and air filters in North America, the possibility of developing offshore busines in countries where car manufacturing is growing. The report is structured as follows: First, there are five important questions that Breezy must consider and ask itself before developing a relationship with a new customer. After Breezy decides to go offshore, it will have to go through the negotiating process, which involves five steps. Breezy then, must have capabilities of how an offshore business is organized, consider the many different costs and risks involved in the implementation and decide how it will finance the project. The report also talks about how Breezy will have to modify its corporate strategy. Finally, the report concludes with the best reccomendation for Breezy to maintain its competitive advantage. 1. In exploring the possibility of developing a relationship with offshore car manufacturers, what questions should Breezy be asking? a) Who are the suppliers of carburators and air filters that Breezy will be competing against? This is an important question when conducting an external analysis of the players in the Industry because Breezy will be able to design a strategy that will make their products different from competitors. b) What are the car manufacturers human, financial, physical and organizational resources and capabilities? Breezy should be asking and investigating...

Words: 595 - Pages: 3