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Summary Exploring Corporate Strategy

In: Business and Management

Submitted By Fijke
Words 8666
Pages 35
Advanced Management and Marketing
Summary of the management part
Book: Exploring corporate strategy
Authors: Johnson, Scholes and Whittington

Table of contents Chapter 1 Introducing strategy 2 Chapter 2 The environment 3 Chapter 3 Strategic capability 4 Chapter 4 Strategic purpose 7 Chapter 5 Culture and strategy 9 Chapter 6 Business-level strategy 12 Chapter 7 Strategic directions and corporate-level strategy 14 Chapter 8 International strategy 18 Chapter 10 Strategy methods and evaluation 21 Chapter 11 Strategy development processes 23

Chapter 1 Introducing strategy

Strategy is the direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.

Strategic decisions are about… * The long-term direction of an organization * The scope of an organization’s activities * Gaining advantage over competitors * Addressing changes in the business environment * Building on resources and competences capabilities * Values and expectations of stakeholders which affect operational decisions

Therefore strategic decisions are likely to be complex in nature, are made in uncertain situations, affect operational decisions, require an integrated approach and do involve considerable change.

Levels of strategy 1. Corporate level strategy is concerned with the overall purpose and scope of an organization and how value will be added to the different business units. 2. Business level strategy is about how to compete successfully in particular markets. 3. Operational strategies are concerned with how the component parts of an organization deliver effectively the corporate and business level strategies in terms of resources processes and people.

The...

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