...Summary Larry Shepherd is an Aeronautical Engineer, working for Extraterrestrial Delivery Service (EDS). This company has dealt with a scope of business ventures as listed below: ▪ Private parties looking for opportunities to put up communication satellites ▪ Delivering supplies to the International Space Station ▪ Placing astronomical science instruments into space Larry’s job the first few years at EDS presented him with several challenges. First, there was a rocket explosion after liftoff, which EDS had responsibility in this venture. The payload was a part of a communication satellite from EDS, and the reputation of EDS has suffered from this, as well as the customer confidence in the company. Upon impact of the explosion, it caused some damage to the environment, nature, and surrounding areas in the community by the release of a small amount of radioactive dust in the air that settled. It was at this time Larry became the key scientist of the investigating team to determine the cause of the explosion, which was due to a faulty manufacturing of a fuel line gasket by Space Engineers LTD. Larry did well on the investigation and received a promotion to a team leader role. He continued to improve in efficiency, cost, and effectiveness of using rockets to deliver private payloads into space. Larry’s work became even more noticeable by the senior staff in the company and he acquired a nickname of “Werner Von Braun,” of the private space industry...
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...UNIT 2 COMPLETION QUESTIONS: Monsanto Balances Environmental & Ethical Factors CASE SUMMARY: Summarize the key facts of the case in a paragraph. Monsanto Company is the world’s largest seed company specializing in biotechnology or genetic manipulations or organisms (Ferrell, Gatewood, Gatewood, & Taylor, 2010). Scientist of Monsanto spend numerous hours modifying crops, inserting new genes or adapting existing genes within plant seeds, to meet certain aims; for example, higher crop yields or insect resistance. Their seeds have increased quantity and availability of crops, and help all farmers worldwide increase food production and revenues. Monsanto was started in 1901 by John F. Queeny, selling food additives, food extracts, and artificial sweeteners to different companies. Times changed and in the seventies, Monsanto marketed its first roundup herbicide that would propel the company even more into the public’s consciousness. However, it did do that, but within a few years after the introduction of Agent Orange which contained carcinogenic chemical dioxin, Monsanto had legal problems and a lawsuit was filed in 1979 by veterans who claimed they had been harmed by the chemical. Monsanto and other manufacturers agreed to settle for $180 million. The leaders of Monsanto decided a new focus was needed and in 1981 the company made a change focusing on biotechnology. With this new quest, the company began selling soybeans, cotton, and canola seeds if they...
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...Home Depot: Research and Development Improvement Recommendations This paper is submitted in partial fulfillment for Business Marketing (EMBA) - March 24, 2013 Table of Contents Executive Summary 3 SWOT Analysis 7 Strategic Alternatives 7 Recommendations 11 Marketing Strategy 11 Marketing Implementation and Control 13 References 14 Executive Summary Where do you go to buy your home improvement supplies? Have you experienced an exceptional home improvement store that meets all your needs and provides exceptional service? If the answer is no, there are several reasons to shop at your nearest Home Depot home improvement store. You can count on the variety of products to choose from while viewing the floor showcase. If you are worried about transportation, we offer truck rentals and service installations so you can sit, enjoy and relax while we do all the work. However, we are going to change the customer experience, our goals and efforts are to change your experience the minute you step into your friendly Home Depot store. You will no longer have to wait for a cashier to answer your question because an expert associate will be available immediately to help guide you and meet your needs during your shopping experience. To help fulfill the new customer service experience, we will enhance our current Mobile App that will provide navigation around the store along with a product information scanner. We hope to improve your families shopping experience by incorporating...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...Journal of Macromarketing http://jmk.sagepub.com/ Market Responsiveness to Societal Interests Tracy L. Gonzalez-Padron and Robert W. Nason Journal of Macromarketing 2009 29: 392 DOI: 10.1177/0276146709344954 The online version of this article can be found at: http://jmk.sagepub.com/content/29/4/392 Published by: http://www.sagepublications.com On behalf of: Macromarketing Society Additional services and information for Journal of Macromarketing can be found at: Email Alerts: http://jmk.sagepub.com/cgi/alerts Subscriptions: http://jmk.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://jmk.sagepub.com/content/29/4/392.refs.html Downloaded from jmk.sagepub.com by Celia McKoy on September 15, 2010 Market Responsiveness to Societal Interests Tracy L. Gonzalez-Padron1 and Robert W. Nason2 Journal of Macromarketing 29(4) 392-405 ª The Author(s) 2009 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146709344954 http://jmmk.sagepub.com Abstract The authors provide evidence that firms can enhance their own objectives by internalizing the objectives of most stakeholder groups. This suggests that society’s objectives, as defined by stakeholders to the firm, can be augmented by the self-interest motivation at the heart of a market system. Specifically examined was the impact of stakeholder responsiveness on innovativeness...
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...Name Professor Subject Date Marketing Report Contents 1 Executive summary 2 2.1 HCA mission, values and vision 4 2.2Marketing Report Objective 5 3. Phase 1- Industry and client partner overview 6 4. Phase 2 – Key ethical and social responsibility issues and challenges in the relevant industry sector, and for the client partner 9 5. Phase 3 - Analysis of existing ethical and social responsibility policy and practice of the client partner 11 1. Recognize 12 2. Identify, prioritize and act 12 3. Review and improve 13 6. Phase 4- Strategic recommendations for future ethics, and social responsibility policy and practice 14 6.2Recommendation for future social responsibility 14 6.3Recommendation for future Ethics 16 6.4Strengths, weaknesses, and impacts of the projects 17 6.5Alignment of the Global Policy 18 References 18 Appendices 19 Appendix1 19 Appendix2 19 1 Executive summary Hitachi was founded in 1910 as a repair shop for machines in Hitachi city, Kuhara Mining Company in Japan by Namiel Odaira. It’s founding spirit was “Harmony”, “Sincerity and the “pioneering spirit”. (Hitachi Plant Technologies Ltd, Japan 89) Namiel wanted to contribute to society through the development of original, superior technology and quality products. (Hitachi Plant Technologies Ltd Japan 20) Hitachi is articulating its desire to address key worldwide challenges through Social Innovation Business with their slogan “Social Innovation- It’s our future”. Hitachi as a global company...
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...product: the McCary coffee cup with a patented ball bearing sliding mechanism. Nathan Jr. and a group of 10 other executives run the company. McCary Corporation has received a large sum of money from a venture capitalist. The venture capitalist and Nathan Jr. are predicting 100 percent growth in five years. To achieve that growth, productivity will need to increase at a similar rate. Therefore, this proposal provides a suggested business model update. Further, the functional areas updates are indicated to assist the business model to predict, plan, and implement future growth and profits. This proposal describes ideas for McCray’s updated business model. Executive Summary Here In Alabama today there are approximately 200 foundations that provide grant funding to a wide variety of nonprofit organizations for big or small. A significant portion of the grant funds provided by these foundations is given to nonprofits for educational and social service programs. Additionally, State and local government in Alabama regularly request proposals or applications from Alabama’s nonprofits to provide education and social service programs. But, competition for foundation and government agency funding is steadily increasing. Functional Area Plan: Accounting and Finance Accounting and Finance Manager Composition Just like anyone in the medical or law profession...
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...[pic] Precourse assignment on page 10 – due first night of class Course: BUSN210 Professional Ethics Semester: Summer 2009 Instructor: David LaBeau Campus/Location: Livonia Room Number: 327 Meeting Days and Times: Tuesday, 6:00 / 9:50 pm Course Start Date: July 7, 2009 Last Date to Withdraw: August 7, 2009 Final Assessment Date: August 18, 2009 Instructor Contact Information: Office Location: Room 223 Office Hours: by appointment but I am very flexible with time Phone: 734-943-2858 Fax: 734-943-2848 E-Mail: david.labeau@davenport.edu Instructor Background Information: David is the MBA coordinator at Livonia location for Davenport University. David has a BS degree from Detroit College of Business (now Davenport University), MA from Central Michigan University, and has Ph.D. studies at Wayne State University and North Central University. He has experience in the Under-Graduate and MBA program. In 1990 he was selected Alumnus of the year for Detroit College of Business. Previously, he has represented his employer for assisgnments in Japan, the Netherlands, Germany, and Italy. Through his consulting service, David has developed successful programs in problem resolutions, employee development, team building, leadership dynamics and corporate analysis leading to turn-around activities, and developing learning organization. He has been a featured presenter at seminars and conventions throughout the United States and Canada. ...
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...CUBE INC. | Management Audit Report | Executive Summary: This Management audit report of Cube Inc. and the team that managed it will focus on the various reasons as to why the company fared relatively average in comparison to the other companies in the simulation. It will also look at the ways the management team could have circumvented the blunders that it committed while managing the company and try to come up with a strategy to pull it out of the situation that these slip-ups has put the company in. Audit Report: It is very important to have business decisions especially the ones with respect to finance to be as accurately right as possible. However, during the first two periods of simulation it was seen that the CEO of the company did not respect the decisions made by the appointed CFO of the company and went against his recommendations. The CEO put his own decisions and as a result the company suffered loss in these two periods and even ended up taking a bank overdraft. The company carried its after effects throughout the simulation and the stock price of the company never recovered from it. The investors suffered and never got the returns that they deserved from Cube Inc. Taking unnecessary risky debt affected the performance of the company in the stock market (Fama, Vol. 68, No. 3 (Jun., 1978)). I learned that it is very important to get the financials decisions right at every stage as the company grows on these decisions. It is quite essential as it is these...
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...Name Here Marketing Plan Wolverine Software, Inc. Presented to: Professor Name Here Webster University In Partial Fulfillment of the Requirements of: Marketing Spring 2012 Section OA March 9, 2012 Table of Contents Executive Summary 1 Environmental Analysis 1 A. The Marketing Environment 2 C. Current Marketing Objectives and Performance 4 SWOT ANALYSIS 5 A. Strengths 6 B. Weaknesses 6 C. Opportunities 7 D. Threats 7 MARKETING OBJECTIVES 8 MARKETING STRATEGIES 9 A. Target Market(s) 9 B. Marketing Mix 9 MARKETING IMPLEMENTATION 10 A. Marketing Organization 10 B. Activities, Responsibility, and Timetables for Completion 11 EVALUATION AND CONTROL 12 A. Performance Standards and Financial Controls 12 B. Monitoring Procedures 12 Works Cited 13 Wolverine Software, Inc., Marketing Plan Executive Summary Wolverine Software is a mid-sized corporation in the first year of its existence with a new ownership and management teams; it currently operates as a privately held entity. The company currently produces workforce management software used for tracking employees and projects, with approximately 1000 existing clients in every industry imaginable. The business fluctuates with the growth and decline of the economy since one of the key profit lines for the company is a SaaS (Software as a Service) model to providing the software. The software is hosted on company servers...
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... I further confirm that I have not shared my work with other candidates’ Prepared for : Zimbabwe Newspapers Prepared by : Marketing Manager Date : January 2012 Subject :Medium – term Marketing planning to address threats in the external environment of Zimbabwe Newspapers TABLE OF CONTENTS Content Page Executive Summary 4 Corporate Mission 5 Summary of audit findings 5 SWOT Analysis 6 Marketing objectives 6 - 7 Marketing Strategies 7 - 10 Marketing mix decisions 11 - 12 Budgets 12 Implementation 12 Evaluation and Control 13 APPENDICES Appendix 1 : Organizational background Appendix 2 : Audit Findings Appendix 3 : Gabriel’s credibility Matrix Appendix 4 : Implementation / Schedule of activities Evaluation Report References EXECUTIVE SUMMARY Zimbabwe Newspapers (1980) Ltd is the oldest newspaper publisher and commercial printer in Zimbabwe, as well as being easily the largest publisher of newspapers, having dominated the industry for almost 120 years. The company is the proprietor of Zimbabwe’s leading daily...
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...China Media Research, 9(3), 2013, Zheng, Case Study of Audi’s Brand Repositioning in China A Case Study of Audi’s Brand Repositioning in China Lu Zheng University of Florida Abstract: Based on a comprehensive review of Audi’s press releases published from 1999 to 2007 and in-depth interviews with Audi’s public relations professionals, this case study identified media relations, event sponsorship, and corporate social responsibility as Audi’s main public relations strategies for its brand repositioning in the Chinese market. Each strategy and related tactics were first illustrated by specific examples and then surveyed in light of contemporary public relations and mass communication theories. [China Media Research. 2013; 9(3): 64-73] Key words: Audi, brand, reposition Introduction Audi, a subsidiary of German car manufacturer Volkswagen, entered the Chinese automobile market in 1988. In the late 1990s, or one decade after its China debut, Audi, with the help of Ruder Finn, a New-York based independent PR firm, began to implement a brand repositioning strategy in China. By the mid-2000s, thanks to its unremitting PR efforts, Audi has successfully repositioned itself from a government car brand to a premium car brand targeting successful business professionals (Ruder Finn, 2007). Since the launching of its China production in 1988, Audi was designated as the “premium government car brand” dedicated to serve high-rank government officials. In contrast, middle and low ranking government...
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...ARISTON LAUNCHING WATER HEATER PRODUCT IN VIETNAM Table of Contents EXECUTIVE SUMMARY: 3 Introduction: 3 Purpose: 3 COMPANY BRIEF INTRODUCTION: 4 COMPANY INTERNATIONALIZATION POLICY: 4 TARGET MARKET AND ITS FEATURES: 4 Situational Analysis: 4 Market Challenges: 5 Market Opportunity: 5 BUSINESS MODEL: 6 PRODUCT AND TECHNOLOGY: 7 Product: 7 Promotion: 8 Place: 8 Price: 9 Technology Used: 9 MARKETING AND SALES: 10 Market Analysis: 10 Need For Market: 12 SWOT ANALYSIS: 12 Strengths: 12 Weakness: 12 Opportunities: 12 Threats 13 EXTERNAL ENVIRONMENT AND COMPETITION: 13 External Factors: 13 Customers: 13 Employees: 13 Competitor analysis: 14 MANAGEMENT TEAM: 14 Domain knowledge: 14 Growth: 14 Ambition: 15 FINANCIAL PROJECTIONS: 15 Financial Considerations: 15 Key metrics: 15 USES OF PROCEEDS: 16 Entry mode and Strategy: 16 SOCIAL PRACTITIONED: 17 ADVANTAGES AND DISADVANTAGES OF NEW VENTURE: 17 Advantages: 17 DISADVANTAGES: 17 RECOMMENDATIONS: 18 REFERENCES: 19 EXECUTIVE SUMMARY: Introduction: Having accomplished the perception of “prominent trademark” will enable Ariston to protest a more reputable place both in terms of image and customer reaction, but, above all, to firmly sustain legal protection. The holder of a prominent trademark can compete themselves against pretenders of goods and services certified in different categories. Moreover, by virtue of the concluded recognition, the possibility of proceeding advantage...
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...Marketing Audit and Analysis of Hindustan hydraulics EXECUTIVE SUMMARY This report has been produced to analyze the current marketing challenges faced by Hindustan Hydraulics with regard to their marketing strategy. Although Hindustan Hydraulics has invested time and money in improving their infrastructure, we feel that with tougher competition in the present market, this company is not taking full advantage of its cash reserve and good presence in the Indian market which could be used to develop their old machine with state of the art new technology which could result in higher profit and lower cost in maintaining machine. Faced with a consistent loss of market share due to new competition it is our analysis that, to enhance further growth and profit, Hindustan Hydraulics must improve their sales service, better turnaround time to decrease down time of machines so that customers do not fall behind their production schedule and more money should be pumped into the R&D department to develop advanced systems. Other recommendations has been discussed in detail in this report. Table of Contents Executive Summary 2 Introduction 5 Positioning 6 Current environment and operation 7 PEST Analysis 8 a) Political forces b) Economic forces c) Socio-cultural forces d) Technological forces SWOT Analysis 10 a) Internal factor 10 1. Strengths 2. Weaknesses b) External Factors...
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...COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing competition and the similarity of merchandise, retailers utilize visual merchandising to differentiate their offerings from others’ as well as to improve the desirability of products. The purpose of this research is to examine the relationship between college students’ apparel impulse buying behaviors and visual merchandising. The result of the present study proves that there is a pivotal relationship between college students’ impulse buying behaviors and two type of visual merchandising practices: instore form/mannequin display and promotional signage. This study provides information as to why visual merchandising should be considered an important component of a strategic marketing plan in support of sales increase and positive store/company image. This study also provides insights to retailers about types of visual merchandising that can influence consumers’ impulse buying behaviors. INDEX WORDS: Impulse buying behavior, Visual merchandising COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM BS, The Catholic University of Korea, Republic of Korea, 1991 BFA, American Intercontinental University, 2000 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements...
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