What do people in this industry need? What’s bothering them, hassling them, costing them money, keeping them from getting what they want? …Customers with needs come along every single day. There are always people and niches with unfulfilled needs. (think about what small businesses need maybe…rather than people)
Choose a niche, find a need, and then see what could help those people do their job better.
If you work for a large corporation, you should become their resident expert in direct-response marketing and wow them with the results you’re able to get for them.
The key to making money, and therefore living a life of less stress, is to cause someone to joyfully give you money in exchange for something that they perceive to be of greater value that the money they gave you. The key there is “joyfully”
Sales: you need to get inside the heads of your prospects, figure out what matters most to them in their lives, and talk to them about that, not about what you want to sell them. They don’t care about what you want to sell them.
Make a list of your prospects’ biggest fears, frustrations, desires, dreams, and nightmares around the issue your product or service helps them with. List twenty-five answers for each of these categories.
You have to learn effective marketing, and effective marketing is really simple. It’s the ability to get people who don’t know about you to know about you.
If you can get people who don’t know about you to know about you (marketing), and you can convert them into customers (sales), and once they’re customers, you can lead them from point A to point B, you can accomplish anything in the planet!
The more the prospect talks- about their problems, their fears, their frustrations related to the needs your product or service addresses-the more likely they will want to do business with you. Effective sales is about asking a lot of questions.