...MACRO ENVIRONMENT Political: • Regulation • Trade barriers • Change in tax laws/incentives • Other… Summary Legal: • Anti-trust • Equal pay/employment • Environmental protection • Health & Safety • Other… Summary Economic: • Interest Rate • Recession (aggregate demand) • Energy prices • Other… Summary MICRO ENVIRONMENT Industry – Competitive Analysis: Define the (primary) industry in which this firm competes Key segmentation variables: Identify the industry segment in which your firm competes Power of suppliers: Factors affecting relative bargaining power (high or low threats?) • What proportion of the value of our product(s) is provided by suppliers? Cost of Goods Sold / Sales • Price sensitivity Cost of purchases relative to total costs Profitability of suppliers vs. buyers Importance of the product to the quality of buyer’s quality • Bargaining Power Size and concentration of buyers relative to suppliers Buyer’s switching costs Buyer’s information Buyer’s ability to backward vertically integrate Risk of owning obsolescent technology Related experience in making the supplies Is owning non-complementary assets required? Summary Power of buyers: (high or low threat?) • Factors affecting relative bargaining power Price sensitivity: Size of purchase(s) relative...
Words: 927 - Pages: 4
...1. BACKGROUND INFORMATION Timeframe2010 | Country(s) InvolvedUSA, Canada, UK trough websites | Key Individuals & TitlesIt was founded by Mark Christopher Vadon and Ben Elowitz on March 18, 1999 | Company Type & SizeThe company sells the products on its websites. Because of its unique business model the company sells its products at much lower prices than the competitors. The company had 183 full time employees, 5 part-time employees, and 1 independent contractor. | 2. BRIEF SUMMARY OF CASE SITUATION Business or Industry DescriptionBlue Nile had grown to become the world’s largest online retailer of certified diamonds and fine jewelry. | Blue Nile’s Current SituationBlue Nile reported $302 million in 2009. In 2010 Blue Nile management was concerned about the lingering effects of poor economic condition in the United States on the diamond jewelry industry and how it should pursue expansion in international business. | 3. INDUSTRY AND COMPETITIVE ANALYSIS Industry Macro-Environmental Characteristics-According with U.S Department of commerce U.S jewelry sales totaled $58.8 billion by 2009.- Diamond jewelry sales were particularly hard hit by the recession, with industry sales declining from $32.5 billion in 2005 to an estimated $29.5 billion in 2009.- The Jewelry Board of Trade estimated that there were some 22,415 specialty jewelry firms in the U.S in 2009, down from 26,750 specialty jewelry retailers in 1999. | Strategic Group MAPBlue Nile Zale Tiffany ...
Words: 2110 - Pages: 9
... | |Erick Schmidt - CEO |advertisers. Besides, it maintains a large index of web sites | | | | |and other online content, which are freely available through | | | | |its search engine. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | |The industry includes enterprises that operate search engines, internet portals and| | |other types of websites that display advertisements. Websites attract users by |The case describes the successful story of the company development,| |offering a range of mostly free services such as internet search, e-mail, news, |its features and possibilities as well as its financial standing | |social networking, entertainment and all forms of information....
Words: 1860 - Pages: 8
... 11 (3 parts) Part 1, November 2003 • Order # 25-26 FILE: STRATEGIC MANAGEMENT ® Creating and Sustaining Successful Growth THE INNOVATOR’S SOLUTION THE SUMMARY IN BRIEF Roughly one company in every ten is able to sustain the kind of growth that translates into an above-average increase in shareholder returns over more than a few years. Once a company’s core business has matured, the pursuit of new platforms for growth entails daunting risk — to put it simply, most companies just don’t know how to grow, and pursuing growth the wrong way can be worse than no growth at all. In The Innovator’s Dilemma, Clayton Christensen showed how companies that focus on high-end products for profitable customers can be blindsided by “disruptive” innovations from new competitors — innovations that target low-end customers seeking cheaper products. In The Innovator’s Solution, Christensen and co-author Michael Raynor show established companies how to create disruptions rather than being destroyed by them — how to turn innovative ideas into new disruptive products that will lead to long-term profitable growth. By Clayton M. Christensen and Michael E. Raynor CONTENTS How Can We Beat Our Most Powerful Competitors? Pages 2, 3 What Products Will Customers Want To Buy? Pages 3, 4 What You’ll Learn In This Summary ✓ How you can beat your most powerful competitors. It all starts with disruption — if you learn the elements of disruption and practice its theories, no competitor...
Words: 5607 - Pages: 23
...POWER SENSE BUSINESS PLAN Years CONTENTS | | |Page | |I |Executive Summary | | | | | | |II |Introduction and Background | | | | | | |III |Project Outline | | | | | | |IV |Ownership, Management and Employment | | | | | | |V |Market and Marketing Strategy | | | | | | |VI |Production | ...
Words: 1607 - Pages: 7
... industry OSRAM – a leading integrated ligh3ng expert • • • World’s No. 2 provider of ligh3ng products & solu3ons, “end-‐to-‐end” integra3on along product value chain Differen3a3on by superior technological innova3on (i.e. patens, new product introduc3on) Aspire to increase APAC revenue to global revenue from 24% to 40% by 2017 How can OSRAM achieve its 2017 goal? Set aggressive target in China market and commit high level of resource & investment Focus on OS & GL components to gain market share now, plan for growth in GL luminaires & higher value products Use greenfield strategy to gain market entry, while preserving IP & managerial control Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon 1 Driving by key trends,...
Words: 1476 - Pages: 6
...You can’t rely solely on this document when completing your assignment. You will need to also: * Check the Assessment Criteria / Breakdown of marks. * Study the learning materials closely. Make sure you apply what you learn to this report. * Search for good sources using the Library and cite them throughout the report to support your explanations. Before submitting your assignment * Delete this page * Delete all red text * Replace highlighted text with your own words Before submitting your assignment * Delete this page * Delete all red text * Replace highlighted text with your own words Notes: * It is not compulsory to use the format of this template – it is provided to help those who are new to this type of document. * This document is not intended to serve as an ideal format for all reports – always check specific assignment requirements. Include an assessment coversheet at the front of every assessment submitted. Please ensure that all sections are completed correctly before submission. | MKT10007 ASSIGNMENT COVER SHEET | DETAILS OF ASSIGNMENT | | STUDENT NAME: | ID: | | | UNIT CODE * NAME | MKT10007 Fundamentals of Marketing | ASSESSMENT TITLE /TOPIC | | TUTOR’S NAME: | | DATE OF SUBMISSION: | | | | DECLARATION | | Enter Y / N | I declare that:(the first four boxes must be completed for the assignment to be accepted) | | This assignment does not contain any material that has...
Words: 1892 - Pages: 8
...Executive Summary: New Benefit plan for Huge Computer Company In response to your request, our team has evaluated and integrated the benefit package and retirement plans for the newly merged Huge Computer Company. The following report will compare key features of each plan while making observations and recommendations on merging the two plans. Key Issues: • Evaluating and blending of two very different organizations into one. • Transition and new plan - taking into consideration the wide age range and corporate cultures of the two employee groups, especially the software engineers. • Different focuses – younger CC software engineers thriving in a casual environment focusing on high creativity and innovation; older, grounded, and formal individuals from HC. Research Method: The Primary Research method was interviews of the HR managers and departmental managers of both companies. Each interviewee was asked for their assessment of how their current programs meet their respective needs and what the programs lacked; their perceptions of the other company’s plans; and what their personal key areas of concern were in regards to the implementation of a new benefits plan. Results: Benefit Description Importance For HC Importance For CC Recommended for merged plan Choice in Health Ins. Very High Low See Below 401k/IRA options Very High Low See Below Stock Options - High See Below Life Insurance High Low See Below Dental & Vision High High See Below Flex...
Words: 343 - Pages: 2
...Similarity based Analysis of Networks of Ultra Low Resolution Sensors Relevance: Pervasive computing, temporal analysis to discover behaviour Method: MDS, Co-occurrence, HMMs, Agglomerative Clustering, Similarity Analysis Organization: MERL Published: July 2006, Pattern Recognition 39(10) Special Issue on Similarity Based Pattern Recognition Summary: Unsupervised discovery of structure from activations of very low resolution ambient sensors. Methods for discovering location geometry from movement patterns and behavior in an elevator scheduling scenario The context of this work is ambient sensing with a large number of simple sensors (1 bit per second giving on-off info). Two tasks are addressed. Discovering location geometry from patterns of sensor activations. And clustering activation sequences. For the former, a similarity metric is devised that measures the expected time of activation of one sensor after another has been activated, on the assumption that the two activations are resulting from movement. The time is used as a measure of distance between the sensors, and MDS is used to arrive at a geometric distribution. In the second part, the observation sequences are clustered by training HMMs for each sequence, and using agglomerative clustering. Having selected an appropriate number of clusters (chosen by the domain expert) the clusters can be used to train new HMM models. The straightforward mapping of the cluster HMMs is to a composite HMM, where each branch of...
Words: 2170 - Pages: 9
...all text in italics and replace with content for your Department’s customer service plan. Please note that the total length of your plan should be approximately ten pages. | Executive Summary The Executive Summary should be 1-1.5 pages. In this section, provide an overview of the purpose of the document, that it was required by Executive Order 13571, and overall goals for the department’s customer service efforts. The table below provides summaries of your department’s signature initiative and the 3-5 key services that will be the focus of the subsequent sections of the plan. Signature Initiative | Overview: [Brief description of the signature initiative that uses technology to improve customer service]Timing: [High-level timeframe for implementation and/or key milestones of the signature initiative] | Service 1: [Insert Service Name] [Insert name of implementing agency/division/program, if appropriate] | Overview: [Brief description of the Service]Key Customer Groups: [Describe the Department’s target customer groups for this service, e.g., long-term unemployed; low-income veterans; tech-savvy customers; small business; state governments]Challenges: [Describe the key challenges the Department faces in serving these customers, e.g., long processing times; high call volume; low awareness of service; high error rates in providing service] Featured Actions: [Describe 1-3 key activities that the Department will undertake to improve this service] | Service 2: [Insert...
Words: 1292 - Pages: 6
...the industry. Third, position the firm of interest, compared to the competition. Summary Industry: "The general environment is favorable/unfavorable to the ______ industry." Give the specific locations of opportunities and threats that will appear. Firm Position:"The general environment is favorable/unfavorable to _______." ============================================================ Porter’s 5 Forces Model Each of the following model elements addresses the industry first. . First, a profound statement is made, about the element, and evidence is presented that supports that statement. Second, a statement is made and justified, which positions the firm, relative to the competition, within the industry. Bargaining Power of Suppliers Industry: "Bargaining Power of Suppliers is high/low/moderate, for the _______ industry." Give supporting evidence, from the case. Firm Position:"Bargaining Power of Suppliers is high/low/moderate for __________." Give supporting evidence, from the case. Bargaining Power of Customers Industry: "Bargaining Power of Customers is high/low/moderate, for the _______ industry." Give supporting evidence, from the case. Firm Position:"Bargaining Power of Customers is high/low/moderate for __________." Give supporting evidence, from the case. Threat of Substitutes Industry: "Threat of Substitutes is high/low/moderate, for the _______ industry." Give supporting evidence, from the case. Firm Position:"...
Words: 3160 - Pages: 13
...Powered by Focus Current User: Henry Guarneros Work Interest Profile Summary Your interests can be summarized as follows: Your average score in each area is also shown below as a number ranging from 0 to 100 where: 0=Low 50=Moderate 100=High Enterprising 79.17 Social 58.33 Investigative 33.33 Conventional 25.00 Realistic Artistic 8.33 4.17 10 20 30 40 50 60 70 80 90 Your top 3 work interests in the order you selected are: Enterprising "the persuaders" People in the enterprising category often prefer activities selling and promoting. They enjoy influencing others and being in a leadership position. They often use their skills to influence others. They often like competitive activities and are often self-confident, talkative and energetic. They generally enjoy discussing politics, selling and promoting, having power and status, giving talks and speeches, and leading groups. Social "the helpers" People in the social category prefer to work with others. They tend to be highly verbal, express themselves well, and get along well in groups. Social types typically prefer the team approach to problem solving. People in the social category often describe themselves as cooperative, friendly, and understanding. They generally enjoy teaching, caring for others, volunteering, mediating disputes, meeting new people, and working in groups. Investigative "the thinkers" People in the investigative...
Words: 818 - Pages: 4
...(IIAB) Marketing Strategic Management Assignment – SWOT Analysis for Islamic International Arab Bank (IIAB) Done by: * Dania Done by: * Dania Table of Contents Introduction 3 IIAB Strategic Statement: 3 Vision Statement: 4 Mission Statement: 4 Our Policy Statement: 4 Objective Statement: 5 Strategic Statement: 4 External Environmental Scanning: 5 Macro-Environment & PESTEL Analysis 5 Five forces framework: 7 Market segmentation & Competitor Grouping 9 External Factors Analysis Summary (EFAS) 10 Internal Factors Analysis Summary (IFAS) 11 Stratigic Factors Analysis Summary (SFAS) 13 Introduction The Jordanian banking sector go back to the year 1925, when the Ottoman Bank commenced its operations in the country as the first commercial bank, followed by Arab Bank in 1934 and the British Bank of the Middle East in 1949. The banking sector remained limited to these three banks until 1955, when three new commercial banks were incorporated during the period 1955 - 1960, namely, Jordan National Bank, Jordan Bank, Cairo - Amman Bank in addition to Rafidein Bank, which opened its first branch in Jordan in 1957. The banking sector did not experience any major developments during the period of the 1960s since no other banks, either local or foreign, emerged. However, with the beginning of 1970s, the banking sector in Jordan started to undergo a major transformation, both in quality and quantity. Several Jordanian commercial banks were...
Words: 2423 - Pages: 10
...remove all text in italics and replace with content for your Department’s customer service plan. Please note that the total length of your plan should be approximately ten pages. | Executive Summary The Executive Summary should be 1-1.5 pages. In this section, provide an overview of the purpose of the document, that it was required by Executive Order 13571, and overall goals for the department’s customer service efforts. The table below provides summaries of your department’s signature initiative and the 3-5 key services that will be the focus of the subsequent sections of the plan. Signature Initiative | Overview: [Brief description of the signature initiative that uses technology to improve customer service]Timing: [High-level timeframe for implementation and/or key milestones of the signature initiative] | Service 1: [Insert Service Name] [Insert name of implementing agency/division/program, if appropriate] | Overview: [Brief description of the Service]Key Customer Groups: [Describe the Department’s target customer groups for this service, e.g., long-term unemployed; low-income veterans; tech-savvy customers; small business; state governments]Challenges: [Describe the key challenges the Department faces in serving these customers, e.g., long processing times; high call volume; low awareness of service; high error rates in providing service] Featured Actions: [Describe 1-3 key activities that the Department will undertake to improve this service] | Service 2: [Insert Service...
Words: 1292 - Pages: 6
...Drinks Executive Summary – UK – June 2011 Carbonated Soft Drinks Executive Summary – UK – June 2011 Jonny Forsyth Senior Drinks Analyst The market has been helped by a number of levers: people are drinking less alcohol meaning that soft drinks as a whole have been gaining in ‘share of throat’; the British climate has improved since 2000 creating a greater demand for refreshing drinks; people have become less concerned about being healthy since the economic downturn; and the product is more competitively priced than all its competitors but for bottled water (which is available for free at home, so hardly a like-forlike comparison). 1 Carbonated Soft Drinks Executive Summary – UK – June 2011 The Market FIGURE 1: MARKET SIZE AND FORECAST FOR VALUE SALES OF CARBONATED SOFT DRINKS, 2006-16 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 2006 (£m) 4,448 Market value (£m) Best case (£m) 5,929 Mintel forecast (£m) 5,214 Worst case (£m) 4,499 Confidence intervals 95% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 90% 70% 50% Est. Actual Forecast SOURCE: SYMPHONYIRI GROUP/MINTEL ESTIMATE Since 2006, the carbonated soft drinks market has shown all the signs of being mature, with volume sales remaining constant over this period. The market does, however, remain a huge revenue driver: worth £4.45 billion in 2011. Mintel forecasts that – helped by its value indulgence proposition, strong branding and the increasing popularity of low-calorie variants...
Words: 1894 - Pages: 8
