...versions available, in total there were 11 different variations, with prices ranging from $10 for the cheapest and up to $70 for the most expensive (“Tamagotchi Price,” 2015). The device was aimed at young children around the age of 6. It was aimed to promote nurturing instincts as the children would actually care for the digital pet, and if they failed at this the digital per would die (Baguley, 2013). Moreover, as there were strict laws governing ownership of pets in some countries, the Tamagotchi was an excellent solution for families unable to buy real pets for their children. This is why the device sold so many units. Some of the devices had communication abilities, which allowed children not only to play but also linguistically interact with the toys. This was seen as an educational component to the toy. As the toy was completely non-violent it became a popular choice for parents as a suitable toy for their children’s development. In summary, the Tamagotchi is the first digital toy. The second popular toy is Barbie Barbie is a small human shape like a doll, children play with it like playing with their friends, and they dress it up and can even change its hairstyle. For example, it is a girl fashion doll owned by American-toy Company Mattel, Inc. and was start selling in 1959. For more than 50 years, it has been a big part of the fashion doll toy (“Barbie,”2015). Her story consist of...
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...(501)221-4534 Email: EarlyBeginnings@edu.gov Table of Contents Executive Summary 3 Company Direction 4 Present Situation 4 Vision and Mission…………………………………………………………….4 Strategic Goals and Objectives 4 Company Overview 5 Product and Service Strategy 5 Current Profile 5 Shifts/Staffing…………………………………………………………………6 Research and Development……………………………………………………6 Service and Delivery…………………………………………………………..7 Market Analysis 7 Market Definition……………………………………………………………...7 Customer Profile 7 Competition 8 Risk…………………………………………………………………………… 8 Marketing Plan 9 Sales Strategy………………………………………………………………….9 Pricing Strategy 9 Advertising and Promotion 9 Financial Plan 10 Assumptions 10 Summary of Financial Statements 10 Capital Requirements 10 Conclusion 11 Supporting Documents 11 Income Statements (2014, 2015) 11 Cash Flow Statements (2014, 2015) 13 Balance Sheets (2014, 2015) 15 Executive Summary Early Beginnings Child Care is a childcare facility that provides child care service in the Little Rock, AR area. This child care facility serves children from 8 weeks to 10 years of age. Unlike our competitor we provide over night service to our consumers. Our services are safe and protected that provide our customers with an excellent place where their children are cared for. Early Beginnings will be operated under a single member LLC. This will...
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... COMSATS Institute of Information Technology Sahiwal Table of Contents 1 Executive Summary 4 2 Company Summary 6 2.1 The Opportunity: 6 2.2 Mission 6 2.3 Competitive Advantages 6 2.4 Start-up Summary 7 3 Management Summary 9 3.1 Legal Form of Business 9 3.2 Intellectual Property 9 3.3 Organizational Structure 10 3.4 Personnel Plan 11 4 Industry Analysis 12 4.1 Industry Description 12 4.2 Target Market 13 4.2.1 Market Segmentation 14 4.3 Competitive position within target market 16 5 Marketing Plan 17 5.1 Product Description 17 5.3 Sales Literature 17 5.3 Future Products 17 5.4 Strategy and Implementation Summary 18 5.4.1 Strategy Pyramids 18 5.5 Marketing Strategy 19 5.5.1 Pricing Strategy 20 5.5.2 Promotion Strategy 20 5.5.3 Distribution Strategy 20 5.5.4 Sales Strategy 20 5.6 Sales Forecast 21 6 Operational Plan 22 6.1 Location of office 22 6.2 Product and Service Execution Model 22 6.3 Quality Control 23 6.3.1 Product Differentiation 23 6.3.2 Services Differentiation 24 6.4 Customer Support Obligations 24 7 Financial Plan 26 7.1 Income Statement 26 7.2 Capital Budget 27 7.3 Cash Flow 28 7.3 Balance Sheet 29 7.4 Ratio Analysis 30 8 Critical Risk Factors 31 8.1 Management Risk 31 8.2 Operational risks 32 8.3 Financial risks 32 8.4 Compliance risk 33 References 34 Executive Summary We are a high-powered team of creative individuals. The company creates an Internet environment...
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...Contents 1. Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 2.0 Situation Analysis McDonald’s is a late entrant to the healthy food choice market for kid’s meals, even though they have added healthy food items like premium salads and wraps to their menu for adults within the last five years. Competitors like Chick-Fil-A, Arby’s and Subway have made more penetration into this market by offering kid’s meal choices to its customers that are lower in calories and fat content. McDonald’s can leverage the prime position it occupies in the $236 billion fast food industry in the US to strategically position itself to compete for this market through innovation and creativity. It is currently re-branding as part of a marketing initiative to dispel the image of corporate evil and greed. This initiative provides it an ample opportunity to profitably serve healthy meals to the niche market of 2 – 10 year olds. 2.1 Market Summary McDonald’s market includes...
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...and communication skills. • Math – Students will learn about pricing, markup, and advanced financial statements such as income statements, balance sheets, and cash flow. One requirement will be to complete a working 3 month income statement. Each section of the lesson plan includes performance indicators and specific assignments that students must master before completing each written section of the business plan. This is an excellent assignment which will help students to understand the work that goes into a business plan. Only professional quality work will be accepted. Business Plan Assignment Part One: Introduction Teacher Notes: Provide examples online or in print of executive summaries. Have students evaluate the effectiveness of each summary. Have...
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...Personal Budget Summary and Findings ACC 547/Taxation Michael De Marco Personal Budget Summary and Findings Memo DATE: October 1, 2012 TO: Henry and Mary Jones FROM: RE: Follow-up on Financial Planning Meeting It was a pleasure to meet with both of you to discuss your personal finances, your financial dreams, and concerns. As we discussed, being in control of your personal finances, and not your finances being in control of you, is very important. When you are in control of your finances you can achieve your financial goals and comfortably provide for you and your children. Below is a summary of my findings and recommendations for you to help achieve your goals. You will also see attached your personal budget that you provided and the balance sheet and cash flow statement I created based on the financial data you provided me. Summary of Facts Henry is 37 and Mary is 38. Henry and Mary have two sons, ages three and one. Henry has a high school education and Mary has a master’s degree in Library Science. Henry is a truck driver for a major oil company and earns a yearly income of $95,000. Mary works as a librarian for the local school district and earns a yearly income of $50,000. Two major concerns regarding Henry and Mary’s financial position is the lack of savings and debt. They have very little money in savings and a large amount of debt. Their goals are to pay off their debt and fully fund college funds for both their children. Summary of Key Items ...
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...Name: Nikita Patel Course: Marketing Management DSI # 01433731 Email:niks_pat87@yahoo.com Assignment: Week # 4 Executive Summary Professor: Dena Hale Executive Summary: Kellogg's Mission Statement: Kellogg's is a global company which is committed towards long-term growth both in volume and profit. It enhances its worldwide leadership position by providing superior value nutritious food to their customers. Its organizational strategies can be classified as below. * Leadership in innovative products * Strengthening the company's seven largest cereal market. * Develops a focused organization * Strategy of continuing to reduce the costs. Introduction: Breakfast is considered as the most important meal of the day. And the best choice among all is cereal breakfast which provides essential nutrients. Many people claim that skipping breakfast is the fastest way to lose weight. As they do not realize the importance of breakfast which is most important meal of the day.( Patanathabutr, Chaiyakal) Kellogg Company is a multinational producer for breakfast foods,snack,cookies and crackers. It is famous for the production of ready to eat breakfast cereals. The company operates in the Americas Asia Pacific, Europe, Middle East, and Africa. Its headquarters is at Battle Creek Michigan and employs around 30,277 people as of December 28,2013 Rice Krispies Cereal was introduced to Kellogg's company by Eugene McKay in 1927 and was released to the public in 1928. Rice...
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...Child Labor Case | | | | | | Situation IKEA, a fashionable furniture store was recently noted for using children, as young as five working to produce the hand knotted and hand woven carpets that are being sold in Hong Kong. As a result, local watch dogs for the child labor laws are urging shoppers to no longer shop the IKEA stores until all inks to child labor are removed. SHEENA, once of the exporters for IDEA was exposed by a documentary published broadcasted in Germany with a 10 year old boy working a 16 hour shift. Opportunities IKEA announced they were not aware of the child labor taking place at SHEENA, the day they were made aware of the problem, they ended their relationship with SHEENA. This is a very strong opportunity for IKEA to establish a more reputable image to their community. Though the mistake was made, they did make the necessary actions to correct the problem. IKEA plans to visit India with union representatives and Swedish Save the Children in March to see the extent of the problem. They plan to terminate all contracts with any providers that are violating the agreement to not use child labor. Challenges Mr. Ydstrand, a spokesman for the Swedish headquarters of IKEA states that: ``Because of the complicated nature of child labor, it is difficult to ensure our suppliers are not using children to make carpets.” IKEA also faces the challenge of overcoming the already broken relationships with their customers due to the bad...
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...Submitted To: Professor Freeman BUS 205 TABLE OF CONTENTS Abstract…………………………………………………………………………………………...3 Section 1.0 – Executive Summary………………………………………………………………..4 1.1 Objectives………………………………………………………………………………..4 1.1.2 Business Objectives ……………………………………………………………….…….4 1.1.3 Financial Objectives ……………………………………………………………….……4 1.1.4 Marketing Objectives ……………………………………………………………………4 1.2 Mission…………………………………………………………………………………….5 1.3 Keys to Success…………………………………………………………………………….5 Section 2.0 Company Summary………………………………………………………………….5 2.1 Company Ownership………………………………………………………………………6 2.2 Start-up Summary………………………………………………………………………….6 Section 3.0 Products and Services………………………………………………………………..8 Section 4.0 Market Analysis Summary…………………………………………………………..8 4.1 Market Segmentation………………………………………………………………………8 4.1.1 Family Consumers……………………………………………………………………….9 4.1.2 Channel Sales to Original Equipment Manufacturers (OEMs)…………………………9 4.1.3 Businesses……………………………………………………………………………….9 4.1.4 The Military……………………………………………………………………………..9 4.1.5 The Political Market…………………………………………………………………….9 4.1.6 Maritime Market………………………………………………………………………...9 4.1.7 Pet Supply Chain Stores………………………………………………………………..10 Section 5.0 Strategy and Implementation Summary………………………………………….…10 5.1 Competitive Edge………………………………………………………………………….10 5.2 Competitors' Disadvantages………………………..……………………………………...
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...Executive Summary 1.A & A Kids Wear (AAKW) is a retail store for kids wear with good quality and latest trends 2.This business will cater to the needs of Kid’s age from 6 to 11 3.Location of the business is assume an actual location in Chittagong city. The target audiences of the business are : |Age |Population | |5 to 9 years |250,000 | |10 to 14 years |250,000 | |Total : ( 5 to 14 years) |500,000 | 4. Slogan of the business is : “Kids wear, with care” General Company Description I. Company Overview A&A Kids Wear (AAKW) is a retail store for kids wear with good quality and latest trends. It present an extensive range of kids wear that are manufactured using gorgeous colors, designs and prints, these apparels are designed keeping in mind the most up-to-date fashion trends. Slogan : “Kids wear, with care” II. Vision “To be a distinguished kid-wear retailer known worldwide for the quality of products, setting new trends and life style” III. Mission “To offer continuous value added products to our customers”. To accomplish this, we focus on exceptional design, innovation, quality, convenience...
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...Contents Executive Summary 3 Mission Statement 4 Situation Analysis 4-13 Market Analysis …………………………………………………. 4-5 Product Analysis …………………………………………………. 6-7 Competitor Analysis ……………………………………………. 8-11 SWOT Analysis ……………………………………………………. 12-13 Marketing Objectives ……………………………………………………. 14 Identifying Target Markets ……………………………………………. 15 Marketing Strategies …………………………………………………….. 16-18 Developing Financial Forecasts ……………………………………… 19-21 Implementing, Monitoring and Controlling …………………… 22-23 Revising the Marketing Plan ………………………………………….. 24 Reference List ……………………………………………………………….. 25 Appendices …………………………………………………………………… NIL Executive Summary For the best part of 11 years, Tupper-Won’t-Wear has been striving to create the highest possible quality range of plastic containers for the use of storing food which withstands the test of time and is affordable to all without the compromise of quality. The Tupperware products that are sold through us or any other business comes with a lifetime guarantee to emphasise on our confidence with all products sold in our store .Currently we have been successful with the integration of our product with a minority of the population and were satisfied with our position within the market. However in recent times we have felt the need to implement more products aimed towards families, mainly those with younger children in order to expand our...
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...making good decisions, applying focus, and enforcing priorities. A useful business plan doesn't necessarily include a market analysis suitable for a Ph.D. candidate in market research. Planning is not about testing your knowledge. If you are looking for investment, then you may have to use this section to display your wisdom and understanding of your industry, but don't overdo it. If you are planning an internal plan and have no audience other than your own team, I recommend enough market research to make sure you're not missing key points. The value of information is limited by its impact on decisions. If more market information is not going to help you do something better, then don't bother. Begin with a Summary Your market section should begin with a simple summary. You should generally describe the different groups of target customers included in your market analysis and refer briefly to why you are selecting these as...
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...GENDER OR OTHER CHARACTERISTICS Insurers and health plans will be prohibited from denying individuals health insurance coverage due to a pre‐existing condition and from charging individuals with pre‐existing conditions higher premiums or excluding coverage for specific conditions. Insurers and health plans selling to individuals and small businesses will be prohibited from charging higher premiums due to gender, health status, family history, or occupation. Limits will be placed on how much premiums may vary based on age (3:1) or tobacco use (1:1.5) on insurers selling to individuals and small businesses. Because these changes are dependent upon all Americans having access to quality, affordable health insurance, they take effect when the Exchanges are operational in 2014. NO PRE-EXISTING COVERAGE EXCLUSIONS FOR CHILDREN Recognizing the special vulnerability of children, all health plans will be prohibited from excluding coverage of pre‐ existing conditions for children, effective six months after enactment and applies to all plans. EXTENSION OF DEPENDENT COVERAGE FOR YOUNG ADULTS Insurers and health plans will be required to permit adult children to stay on family policies until age 26. This provision takes effect six months after enactment and applies to all plans. REQUIRED COVERAGE FOR PREVENTIVE CARE WITH NO COST-SHARING Insurers and health plans will be required to offer and provide first dollar coverage of preventive health care services...
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...Assignment 1: A Modest Proposal Summary xxxxxxxxxxxxxxxxxxx Strayer University HUM 112 Dr. Christina Russu December 11, 2014 A Modest Proposal Jonathon Swift’s, A Modest Proposal is a view of how the Irish seen poverty in their country. Swift’s proposal sheds light on poverty and offers a solution to control those who could not help themselves. Children of the poor could be sold to Ireland’s wealthy land-owners, a meat market, with children as young as one being sold as food. Implementing this proposal would combat population issues and unemployment, by sparing poor families the expense of being responsible for their young all while earning extra income. Swift was very particular about the details of his proposal by providing data that notates the number of children to sell, their age, their weight and a price. He even goes as far as to offer recipes for cooking the poor Irish young. This perfect solution to the problem, 100,000 children from the poverty-stricken Irish population can be sold to the rich as a source of food. One child is enough to serve two dishes at a banquet and leftovers seasoned with pepper and salt would be sufficient. The surprise ending of A Modest Proposal came at the beginning of Swift’s work. Proposal suggested that cannibalism as a solution to controlling Ireland’s population of poor, which makes up of mostly women and children. Swift’s proposal was direct and symbolic of the rich taking advantage of the poor by living at the expense of...
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...Assignment 1: A Modest Proposal Summary xxxxxxxxxxxxxxxxx Strayer University HUM 112 xxxxxxxxxxxxxxxxxx December 11, 2014 A Modest Proposal Jonathon Swift’s, A Modest Proposal is a view of how the Irish seen poverty in their country. Swift’s proposal sheds light on poverty and offers a solution to control those who could not help themselves. Children of the poor could be sold to Ireland’s wealthy land-owners, a meat market, with children as young as one being sold as food. Implementing this proposal would combat population issues and unemployment, by sparing poor families the expense of being responsible for their young all while earning extra income. Swift was very particular about the details of his proposal by providing data that notates the number of children to sell, their age, their weight and a price. He even goes as far as to offer recipes for cooking the poor Irish young. This perfect solution to the problem, 100,000 children from the poverty-stricken Irish population can be sold to the rich as a source of food. One child is enough to serve two dishes at a banquet and leftovers seasoned with pepper and salt would be sufficient. The surprise ending of A Modest Proposal came at the beginning of Swift’s work. Proposal suggested that cannibalism as a solution to controlling Ireland’s population of poor, which makes up of mostly women and children. Swift’s proposal was direct and symbolic of the rich taking advantage of the poor by living at the expense of the...
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