...Kurrawa Underwater Discovery Centre Author: Alicia Gill Student Number: 0079400T Subject: TOU 201 Tourist Experiences Lecturer: Allison Knight Date: 25/08/2014 Kurrawa Underwater Discovery Centre Author: Alicia Gill Student Number: 0079400T Subject: TOU 201 Tourist Experiences Lecturer: Allison Knight Date: 25/08/2014 Table of contents 1. Introduction 2 2. The Business Idea 2 3. Target Markets 3 3.1. Market Needs 3 4. Classification of Business 3 5. The Experience 4 6. Experiences 5 6.1. Educational Zone 5 6.2. Marine Educational Lecture Theatre 5 6.3. Poisonous Creatures 5 6.4. Touch Rock Pool 5 6.6. Open Water Viewing Tunnel 5 6.7. Kelp Forest 5 6.8. Sea Jellies 5 6.9. The Great Barrier Reef Exhibit 6 6.10. Our Fragile Waters 6 7. The Risks 6 8. Risk Mitigation 7 9. Aquarium Design 7 10. Future Trends 8 10.1. Social 8 10.2. Environmental 8 10.3. Political 8 11. Conclusion 8 table of figures Figure 1 Kurrawa Underwater Discovery Centre Design 10 1. Introduction This report is based on designing a tourism product, finding a market, explaining the experience and the risks involved. The report also contains concepts...
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...TABLE OF CONTENTS EXCUTIVE SUMMARY 2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan 8 4.2 EXPERIENCE REALMS MODEL 9 4.2 THE BRAND IDENTITY PRISIM 11 5.1 PRICE AND PRODUCT 13 5.2 TIME FRAME AND LOCATIONS 14 5.3 IN-STORE EVENT 14 6.1 THE BUDGET 15 6.2 IMPLEMENTATION ISUUES 17 7.0 CONCLUSION 18 APPENDIX 1 19 APPENDIX 2 20 APPENDIX 3 ...
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...PACO 500:BO1. The author has limited pastoral counseling experiences that stem from an online ministry. The majority of the counseling experiences are conducted online view confidential instant messaging and or a closed prayer group. The construct of pastoral care through the medium of counseling is an area of interest that warrants further study and research. The support materials presented through class lectures have afforded the author a clinical and biblical viewpoint of pastoral counseling. The processes and methodologies presented in the readings infer that all person who are in need of counseling benefit from the materials presented in this class. The lecture notes and online resources provided for pastoral care fledglings under pines the foundation that is being laid for effective pastoral counseling. The readings for week one are the main focus of this reflection. Rationale for Class Enrollment Being the leader of an online ministry is a daunting task at best. However, providing the type of care, counseling, and communication within this venue is even more challenging than face to face counseling. Hawkins (2015) presented seven guided principles to remember in the counseling process that immediately clarified the biblical viewpoint of pastoral counseling. This paved the way for understanding the importance of communication. Christian counselors, and the counselee, bring their life experiences to the communication table. These...
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...Table of Contents 1.0 Executive Summary 2 2.0 Introduction 3 3.0 Brief Description of the Company 4 4.0 Analysis of Customer Relationship Marketing Strategies 5 4.1 The Value Proposition of Ritz-Carlton 5 4.2 The Concept of Experience Economy 6 4.2.1 The "wow effect" of the Company 6 4.3 Four Tier Customer Pyramid 7 4.4 Customer Relationship Management 8 4.5 Customer Complaint and Gap Model 9 5.0 Conclusion 10 6.0 Recommendation 11 7.0 References 12 1.0 Executive Summary The purpose of this report is to analyze the relationship marketing strategies by selecting one service organisation from certain industry and suggest five recommendations for the service organisation to improve its relationship marketing strategies. The introduction of this report started with the introduction and brief description of organisation about the history, objectives, achievements and competitive advantage. The body of the report will be the analysis of the customer relationship marketing strategies of the organisation. This part will explain about the value proposition of the organisation, followed by the concept of the experience economy and development of "wow effect". After that, application of the four tier customer pyramid will be discussed and also analyze how the organisation conducts its customer relationship marketing to build a loyal customer base. At the end of the body part, the processes that the company handle its customer...
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...This page intentionally left blank Download at www.Pin5i.Com Essentials of Systems Analysis and Design Download at www.Pin5i.Com Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Bob Horan Editorial Assistant: Ashlee Bradbury Director of Marketing: Patrice Lumumba Jones Executive Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director/Design Supervisor: Janet Slowik Text Designer: Michael Fruhbeis Creative Director/Cover: Jayne Conte Cover Designer: Suzanne Duda Cover Art: Fotolia/3d mosaic/©Redshinestudio Manager, Rights and Permissions: Hessa Albader Media Project Manager: Lisa Rinaldi Media Editor: Denise Vaughn Full-Service Project Management: Tiffany Timmerman/S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: ITCCentury Book Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft...
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...words and phrases as "you" and "the reader" that often lead to wordiness. 8. Avoid the phrase, "In conclusion," when opening the concluding paragraph. 9. Avoid gratuitous complements and superlatives. Paragraph Development 1. Use Pattern 1 paragraph frames for most paragraphs in the body of academic essays. 2. Begin body paragraphs with claims as topic sentences that repeat key concepts from the thesis sentence. 3. Always introduce the speaker, context, and/or significance of block quotations. 4. Always follow block quotations with a response that clarifies the significance of the quoted passage. 5. Avoid lengthy quotations. 6. Use a balanced reference to the readings of a text, including combinations of allusions, paraphrases, summaries, and quotations. 7. Enhance the discussion of the topic sentence with both primary development (explanation of the main idea in the topic sentence) and...
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...This page intentionally left blank Te n t h E d i t i o n MODERN DATABASE MANAGEMENT Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Bob Horan Editorial Project Manager: Kelly Loftus Editorial Assistant: Jason Calcano Director of Marketing: Patrice Lumumba Jones Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Jayne Conte Cover Designer: Suzanne Behnke Cover Art: Fotolia © vuifah Manager, Visual Research: Karen Sanatar Permissions Project Manager: Shannon Barbe Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Supplements Editor: Kelly Loftus Full-Service Project Management: PreMediaGlobal Composition: PreMediaGlobal Printer/Binder: Edwards Brothers Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright © 2011, 2009, 2007, 2005, 2002...
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... © 2011 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. Creating a CustomerCentered Organization A Harvard Business Review Insight Center Report CONTENTS 1 3 5 7 9 11 13 15 17 19 21 23 Create Brand Superfans Matthew Rhoden How Philips Uses Net Promoter Scores to Understand Customers Suhail Khan What Zipcar Can Teach the S&P 500 Stephen Wunker How Fidelity Used Design Thinking to Perfect Its Website Frederick S. Leichter The Coming Point-of-Sale Revolution Grant McCracken Using Mobile Phones to Capture Customer Experiences Emma Macdonald, Hugh Wilson, and Umut Konus How to Play Marco Polo When Setting Prices Rafi Mohammed Beyond Mass Customization B. Joseph Pine II Understand Your Customers with Colored Pencils and Cartoons Eddie Yoon Coca-Cola Marketing Shifts from Impressions to Expressions Joe Tripodi Memorable Events Are the Most Valuable Experiences B. Joseph Pine II Why Nokia’s Collapse Should Scare Apple Patrick Barwise and Seán Meehan CONTINUED ON NEXT PAGE www.hbr.org CONTENTS, CONTINUED 25 27 29 31 33 35 37 Why Retail Workers (Like Me) Drive...
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...between the generic strategies of differentiation and cost leadership and hotels’ organizational performance. The results suggest that differentiation is the only significant generic strategy that influences customer satisfaction in the Chinese hotel industry. These findings have important academic and practitioner implications, which are then discussed. Keywords: Competitive Strategy, Customer Satisfaction, Hotel Performance, Market Positioning INTRODUCTION There has been a great deal of discussion in the literature about the impressive hotel development in China in the past 20 years (Derbaix & Pham, 1998; Devonport, Biscomb, & Lane, 2008; Echtner & Ritchie, 1993; Fakeye & Crompton, 1991; C Fornell, 1992; Foxall & Goldsmith, 1994; Pine, 2002; Yu & Gu, 2005). Specifically, many interesting issues have become the favorite topics of researchers in this field, including international hotel franchising (De Ruyter, Wetzels, Lemmink, & Mattson, 1997; Devonport, et al., 2008), state-owned hotel management (de Rojas & Camrero, 2008; Tang, Xi, Chen, & Wang, 2006), and hotels’ service quality (Dimanche & Moody, 1998; Ekinci, 2004; Enright & Newton, 2004). However, most of this research has provided only one frame of the...
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...Executive Summary Superior Beauty Supplies Limited was incorporated as a Limited Liability Company under the Companies Act of Jamaica 2004 on the 14th day of December 2007. The company commenced operations in April 2008 from premises located at Pineapple in Ocho Rios, St. Ann. The Company is one of the leading distributors of beauty supplies in Jamaica. We currently offer facial creams, scrubs and body oils. The Company’s Tag Line is “We bring out the radiance in you”. The Company has now decided to expand its product line by offering a skin lightening cream that all made from natural locally grown ingredients. Mission At Superior Beauty Supplies Limited we aim to provide the best quality skincare products to our customers at all locations islandwide. Using the finest quality, natural ingredients we are committed to maintaining the highest quality at all times. We aim to be a good corporate citizen, while developing our employees. Situation Analysis In keeping with changing consumer needs and wants, the Company has decided to launch a new product into the market “Natruclaire” Skin Lightener. With a natural blend of local ingredients; cucumber, aloe vera, cerasse, turmeric and coconut oil extracts; Natruclaire is to be launched on the local Jamaican consumer market at a time when Jamaicans, both men and women crave a new rejuvenated, refined skin tone and lighter skin tone. Natruclaire was developed to target both men and women as in recent times, issues...
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...LSCM Assignment-2 On Case Studies Comparison Sudhakar Varada Roll No: 133307 SOM Assignment-3 On News Articles Summary Sudhakar Varada Roll No: 133307 SOM Assignment-2 On Service Company Sudhakar Varada Roll No: 133307 Hard Rock Café The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band -Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a longtime. From then on, the other guitars were sent here continually, have not stopped at all times. Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n' roll music and sensibility. At that time it has been doing things its own way. It was initially decorated with an eye toward eclectic American. What started as an American dinner in the heart of London has blossomed into a way of life. Hard Rock In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and is headquartered in Orlando, Florida. Currently, there are 191 Hard Rock locations in 59 countries including 145 cafes, 21 hotels and 10 casinos. Mission: “To spread the spirit of rock ‘n’ roll by creating authentic experiences that rock.” To spread the spirit of Rock 'n Roll...
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...Paradise Lost By John Milton The Book note Table of Contents Introduction Cast of Characters Plot Summary An Analysis of Major Characters Satan Adam Eve Chapter Summary and Analysis Book 1 Book 2 Book 3 Book 4 Book 5 and 6 Book 7 Book 8 and 9 Book 10 Book 11 and 12 Symbols and Themes Quotes The Quiz Introduction John Milton was born in London on December 9, 1608. He was the son of a successful Protestant merchant, and was provided with an excellent education that included the opportunity to travel widely throughout Europe. He was fluent in a number of classical as well as modern languages, including Greek, Latin, Hebrew, Aramaic, Spanish, Italian, French and Dutch. In 1625, he began his attendance at Cambridge University with the intention of becoming a clergyman in the Church of England, but was disillusioned by what he considered the arrogance and ignorance of his fellow students. He decided that his true calling was to serve God and his country as an author and poet. Inspired by Roman poets of antiquity, and particularly Virgil, Milton aspired to create a great epic poem in the English language. He considered two other distinctly British topics for his epic—the story of King Arthur and his Knights of the Round Table, and the military exploits of the general Oliver Cromwell—before settling on the Biblical story of Adam and Eve and their fall from God’s grace through disobedience. Milton was politically active throughout his life, and was outspoken...
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...ENGLISH HANDBOOK -“Welcome to my evil lair…” -Mr. Braiman Brooklyn High School of the Arts www.mrbraiman.com http://handbook.mrbraiman.com “EVIL” Welcome to my evil classroom lair. In order to become full-fledged evil “minions,” you need to read this handbook carefully. It explains everything you need to know. “English,” as you may know, is shorthand for “English Language Arts.” Being that we are in an Arts school, but one where academics must and always do come first, it is important that we approach the subject as what it is: an art form. How does one study the arts? What exactly do we do when we study drawing, sculpture, music, or dance? Well, anyone who has studied the arts will tell you that studying the arts essentially involves two things: • Learning about, and developing an awareness of and appreciation for, existing works of art in that particular form; • Developing the skills and techniques associated with the art form, in order to create our own works. In the case of language arts, much like any other art form, we will be studying existing works of art (i.e., reading books, stories and poems), and developing the skills to produce our own (i.e., writing). That’s what English Language Arts is. We will also be preparing ourselves for New York State’s Regents Comprehensive Examination in English, which we’ll all be taking in June. This two-day, six-hour, four-part exam requires no specific knowledge or content, but it does require the skills to listen, read,...
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...MODERN DATABASE MANAGEMENT / JfFFREY A. HOFFER . Warehousing Success 426 Data Warehouse Architectures 428 Generic Two-Level Architecture 428 Independent Data Mart Data Warehousing Environment 426 429 C O NTENTS Dependent Data Mart and Operational Data Store Architecture: A Three-Level Approach Logical Data Mart and Real-Time Data Warehouse Architecture 432 Three-Layer Data Architecture 435 Role of the Enterprise Data Model 435 Role of Metadata 436 Some Characteristics of Data Warehouse Data Status Versus Event Data 437 Transient Versus Periodic Data 438 An Example of Transient and Periodic Data 438 Transient Data 438 Periodic Data 439 Other Data VVarehouse Changes 440 The Reconciled Data Layer 441 Characteristics of Data after ETL 441 The ETL Process 442 Extract 442 Cleanse 444 Load and Index 446 Data Transformation 447 Data Transformation Functions 448 Record-Level Functions 448 Field-Level Functions 449 More Complex Transformations 451 Tools to Support Data Reconciliation 451 Data Quality Tools 451 Data Conversion Tools 452 Data Cleansing Tools 452 Selecting Tools 452 The Derived Data Layer 452 Characteristics of Derived Data 452 The Star Schema 453 Fact Tables and Dimension Tables 453 Example Star Schema 454 Surrogate Key 455 Grain of Fact Table 456 Duration of the Database 456 Size of the Fact Table 457 Modeling Date and Time 458 Variations of the Star Schema 458 Multiple Fact Tables 458 Factless Fact Tables...
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...UNIT 1 INTRODUCTION TO BUSINESS WRITING Correspondence is essential in establishing and confirming transactions in commerce, it reflects you or your business. Therefore what is written and how it is expressed is as much a part of business education as accountancy and economics. Definition of a Business Letter The business letter is the basic means of communication between two companies. It is estimated that close to 100 million Business Letters are written every workday. It is a document typically sent externally to those outside a company but is also sent internally to those within a company. Purpose of a Business Letter The first question for any writer should be, "Why am I writing?" "What is my goal or my purpose for writing?" For many writing contexts the long–range purpose of writing is to communicate to a particular audience. In order to communicate successfully to your audience, understanding your purpose for writing will make you a better writer. Purpose is the reason why you are writing. You may write a grocery list in order to remember what you need to buy. You may write a laboratory report in order to carefully describe a chemistry experiment. You may write an argumentative essay in order to persuade someone to change the parking rules on campus. You may write a letter to a friend to express your excitement about her new job. Notice that selecting the form for your writing (list, report, essay...
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