...Project Charter Model Sample Here is a sample project charter to get you started. This project charter was created for the corporate employee recognition framework. Project Charter |1.0 Project Identification | |Name |Employee Recognition Framework | |Description |Design, develop and implement the employee recognition framework | |Sponsor | | |Project Manager | | |Project Team Resources | |Communications, Policy, Healthy Workplace Advisory group, | | | |Attraction & Retention working group | |2.0 Business reasons for project | |Improve government’s ability to attract and recruit high...
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...Corporate Communication – Tesco Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Corporate communication is the set of activities involved in managing and composing all internal and external communications aimed at creating attracting stakeholders on which the company depends on. There are different types of corporate communication that a business can use to get their message out to the audience; Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Slogans 1. A short and striking or memorable phrase used in advertising. Slogans 2. A short and striking or memorable phrase used in advertising. Livery Special uniform worn by an official member of an organisation or business Livery Special uniform worn by an official member of an organisation or business Logo A symbol or other small design adopted by an organization to identify its products. Logo A symbol or other small design adopted by an organization to identify its products. Brands A type of product manufactured by a company under a particular name Brands A type of product manufactured by...
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...Marketing fundamentalsFUNDAMENTALS OF AN INTEGRATED MARKETING COMMUNICATION PLAN This document is intended to provide a general guide to students in Bus 134B, Integrated Marketing Communications, as they develop their semester project. Hopefully, this will provide an additional “comfort zone” to students, enabling a clearer understanding and a faster start with the project. References to page numbers and figures whose content is incorporated here refer to Chapter 4, The IMC Planning Process, of Integrated Advertising, Promotion, and Marketing Communications, Clow & Baack, 5th Edition, Prentice Hall, 2011. Integrated Marketing Communications (IMC) is the term used to describe the entire program by which you communicate with your customers. The “face, personality and spirit” of your company and products (all marketing mix variables) should blend together to present a unified message. Note that an IMC plan is NOT a marketing plan. An IMC plan is the portion of the marketing plan that involves all promotional aspects of the marketing plan. All communications with customers, including but not limited to • personal selling • consumer sales promotions • trade (channel) promotions • advertising • public relations • corporate as well as product positioning • customer service experiences are included in a complete IMC plan. Each of these different communication types must be aligned with and in support of each other and the overall positioning (Value Image) of company. To develop a feeling...
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...and Business Communication Assignment 3: Report Chinese and English Name:Student number:Class number:Contact number:Tutor’s name:Assignment due date: | Cheng Shixuan Jane Cheng | | 14901107 | | 10 | | Antonio | | week 9 class 1 | To be completed by the student upon submission: Word count (excluding TOC, Executive Summary and reference list): …………………….. Turnitin percentage: …………………. | | Table of contents Executive summary i 1. Introduction 1 2. Benefits of visual communication in business 2.1 Definition and value of visual communication 2 2.2 The brain prefers message in different form. 2 * 2.3 Visual communication makes information easily-understood. 2 3. Information visualization techniques in hospitality industry 3 3.1 An brief introduction of hospitality and two visualization techniques 3 3.2 Graphs 3 3.2.1 Use graphs to highlight key information in corporate reporting....
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...Harlington Community School | Department Work Related Learning | | Course Title: BTEC Level 3 National Subsidiary Diploma in Business | | Teacher Name : | | Assignment Title: | Unit 4: Business communication | Student Name: | GLH: 30 hours | Issue Date: | Draft Deadline: | Final Deadline: | Learning aims covered: 1. Understanding different types of business information 2. Be able to present business information effectively 3. Understand the issue and constraints in relation to the use of business information in organisations Know how to communicate business information using appropriate methods | Scenario:Students will use arrange of scenarios to do the following: | Assessment Evidence: | | Grading Criteria: | Evidenced: | Deadline | P1 | Explain different types of business information, their sources and purposes | | | Mr6yoi4444444444444,P2 | Present complex internal business information using three different methods appropriate to the user’s needs | | | P3 | Produce corporate communication | | | P4 | Evaluate the external corporate communications of an existing product or service | | | P5 | Explain the legal and ethical issues in relations to the use of business information | | | P6 | Explain the operational issues in relation to the use of business information | | | P7 | Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience...
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...All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Description This course covers the fundamentals and best practices of using written communication in business and in the information technologies. Topics include strategies, techniques for producing emails, memos, reports, proposals, project specifications, and user manuals, as well as other technical documents. Course Topics & Objectives Week One: The Technical Writing Process • Identify how writing methods are used in the corporate environment. • Discuss collaboration in the modern enterprise. • Identify collaborative technologies. Week Two: Technical Writing in the Corporate Environment • Identify intellectual property issues in the corporate environment. • Discuss the role that audience plays in technical writing. • Design a memo with appropriate formatting for the corporate environment. Week Three: Writing Reports and Proposals • Implement effective document design in technical...
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...Running head: CORPORATE COMPLIANCE REPORT Corporate Compliance Report Corporate Compliance Report With so many corporate scandals and misappropriation of finances, the United States government has developed many laws and action agencies to aid in reducing the amount of corporate mishandlings. Regulatory legislation mandating a report on internal controls is now a corporate obligation. Risk management is a fundamental area of importance to stakeholders. Organizations that are best practice companies look to the Committee of Sponsoring Organizations for guidance to develop efficient internal controls, enterprise risk and against fraudulent activities. This paper will outline a plan to implement enterprise risk for an organization of choice. The Committee of Sponsoring Organizations of the Treadway Commission (COSO) “is dedicated to guiding executive management and governance entities toward the establishment of effective, efficient, and ethical business operations on a global basis. It sponsors and disseminates frameworks and guidance based on in-depth research, analysis, and best practices” (COSO, 2006). COSO is a private-sector program funded and sponsored by five professional organizations. The Committee conducted an 11-year research study to analyze instances of fraudulent financial reporting and determine contributing factors that lead to financial statement fraud (COSO, 2006). COSO’s research demonstrated that most fraudulent behavior involved the chief...
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...Community presentations, Analyst presentation b. Proposals Executive summary preparation and presentation c. Mail communication to clients 2. Internal and Functional presentations d. Training, Technology; R&D, management proposal presentations e. Project report preparation- developing and presenting executive summary f. Mail communications with peers, superiors and team members Specifically the course goals are: * Develop the strategic presentation skills for leaders. * Apply the program elements to real-time strategic presentation situations. * Develop strong content preparation, content design and content presentation skills Type, plan and session-wise content of the course: Each session is assumed for 1 hour 20 minutes. Total duration: 10 sessions Session | Topics | Case/discussions | 1 | Importance of strategic business communication in corporate world.Characteristics of “persuasive presentation”Experiential case studyS3P3 Presentation Model elements | Anchor case from Faculty corporate experience | 2 | Learning from top leader presentation skills- Presentation secrets of Steve Jobs – Video based discussion | Video based case | 3 | "Stages of business communication" model framework.analysis of Types of Audience Applying Types of information processing to business communication | Caselet: Applying Business communication model | 4 | Audience analysis: Managing Cognitive and selective perception...
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...A Proposal on Identification of the Possibility to launch a Corporate Event Management Company Prepared for Arafat Rahman Course Instructor Business Communication Prepared by Shihabuddin Md. Zaki Class ID: 1571 Batch: 21st INSTITUTE OF BUSINESS ADMINISTRATION JAHANGIRNAGAR UNIVERSITY Date of Submission: April 01, 2012 Table of Content: Introduction Problem statement Objectives Methodology Service Financial summary Timing Reporting Conclusion Bibliography [Page - 1] [Page - 1] [Page - 2] [Page - 3] [Page - 4] [Page - 4] [Page - 5] [Page - 5] [Page - 5] [Page - 6] INTRODUCTION The Corporate Retreat Professionals (CRP) is an event management company specializing in corporate customers. CRP will offer two types of services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training. For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP's strategic business partners. The corporate market for event management is steady and profitable. For some large companies, economic downturns mean cuts in training. This is, however, only the case for shortsighted companies. The benchmark companies may trim down the workforce during a downturn, but they do not cut funds for training. They recognize that investing in human resources is always a good investment. CRP intends...
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...Marketing Communications Chris Fill Barbara Jamieson MM-A1-engb 2/2011 (1039) This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version of the text that appears on the accompanying website at http://coursewebsites.ebsglobal.net/. Most updates are minor, and examination questions will avoid any new or significantly altered material for two years following publication of the relevant material on the website. You can check the version of the course text via the version release number to be found on the front page of the text, and compare this to the version number of the latest PDF version of the text on the website. If you are studying this course as part of a tutored programme, you should contact your Centre for further information on any changes. Full terms and conditions that apply to students on any of the Edinburgh Business School courses are available on the website www.ebsglobal.net, and should have been notified to you either by Edinburgh Business School or by the centre or regional partner through whom you purchased your course. If this is not the case, please contact Edinburgh Business School...
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...Generic Benchmarking Worksheet Global Communications Team D |Task A: Problem/Opportunity Statement | |Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team | |members. | |Response to Task A: | |Name | |Problem Statement | | | | | |In order to meet the requirements of consumer demand and ensure business continuity, Global Communications need to offer better | |telecommunications services for consumers. By implementing their plan to outsource, they will cut labor cost and focus more | |attention on innovation. Before any of this can be accomplished, they have...
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...29/06/11 Managing and Communicating Change at Agilent Executive Summary Agilent Technologies is a spinoff of Hewlett-Packard that was established 1999. Agilent is facing a problem of having to lay off 8000 (20%) of their employees during a hard time for the company and corporate America. Agilent uses various communication strategies such as open communication channels, consistency, training sessions and empathy towards the employees being laid off to help manage and communicate the change within the company. The key observations made will be analysed in this report, and recommendations will be given to senior managers to further enhance the effectiveness of how to manage and communicate change at Agilent Technologies. Introduction Agilent Technologies is a spinoff of Hewlett-Packard that was established 1999. Agilent is facing a problem of having to lay off 8000 (20%) of their employees in 2001, during a hard time for the company and corporate America. Agilent faces the hard challenge of having to further reduce the workforce in November 2002 by cutting 2500 more jobs, and a further 4000 jobs in February 2003. Analysis of Issues You cannot over-communicate when you are asking your organization to change. Every successful executive, who has led a change management effort, makes this statement. (Heathfield, 2010, p.10) The most important strategy used by Agilent Technologies was open communication channels. Agilent was consistent in having the open channels, and in...
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...Running Head: Summary of A Sad Tale Week Two Learning Team A Summary of A Sad Tale FIN/561 September 30, 2014 Read the Ethics case, "A Sad Tale: The Demise of Arthur Anderson" located in the WileyPLUS Week Fundamentals of Corporate Finance Chapter readings. Discuss the mistakes made by Arthur Anderson and potential actions that leadership could have taken to prevent the organizational failure. Write a 350- to 700-word summary of your discussion. Click the Assignment Files tab to submit your assignment. Team A, You did a great job on the team paper! I like how you stated what caused the downfall and what the company should have done to fix the issue. You received a 4/4 Thank you, Robert Summary of A Sad Tale This paper summarizes “A Sad Tale: The Demise of Arthur Andersen,” a consulting firm once known for its strong ethics, that was eventually destroyed by unethical practices. A discussion of the mistakes made by the organization, and what leadership could have done to help prevent the organization’s failure concluded with the following. According to dictionary.com, a consultant is a person who gives professional advice or services to companies for a fee (dictionary.com, 2014). Merriam-Webster.com states that an accountant is a professional person who performs accounting functions such as audits or financial statement analysis (merriam-webster.com, 2014). An individual giving professional advice to a company along with providing accounting functions...
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...typed, they must be submitted as photocopies as evidence you have prepared your notes before class. I. Current Situation A. Current Performance (required) How has the organization performed in recent years in terms of return on investment, market share, and profitability? (This section must be based on and present evidence of your conduct of appropriate numerical analyses of the firm’s market and financial performance i.e. ratio analyses and/or change (and percentage change) over time in key market and financial measures over time.) Your task is to conduct analyses and discover possible problems facing the company, not to just present data. What are the organization’s current mission, objectives, strategies and policies? B. Corporate Governance Who are the Board of Directors and what is their level of involvement in strategic management? C. Top Management What person or group constitutes top management? Have they established a systematic approach to strategic management? Are strategic decisions made ethically in a socially responsible manner? Is top management sufficiently skilled to cope with likely future challenges? II. External Environment A. General Environment (required) What general environmental forces are currently affecting both the organization and the industries in which it competes? Which of these forces present future threats or opportunities? Are these forces...
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...Running Header: “Greening” Waste Management “Greening” Waste Management Services at Booz Allen Hamilton Laura E. Johnson Assignment 5, Course 761.700 February 8, 2009 Executive Summary “Greening” is a growing requirement for our Government clients and increasingly important for our brand and to attract talent. We are likely to face challenges selling our clients on environmentally responsible practices if we are not ourselves forward-looking. This study specifically focused on improving Booz Allen’s waste management and recycling programs as part of its broader focus on corporate social responsibility. Interviews were conducted with key stakeholders in the office services and facilities teams to learn about existing “greening” efforts. Interviews were also conducted with employees to understand the perception of Booz Allen’s “greening” activities. This report concludes that Booz Allen is doing a lot already in the way of “greening” its waste management practices. The problem is that no one knows about it. Communications and training are the biggest challenges that Booz Allen must overcome. Near-term recommendations to address these challenges include: * Implementing a communications strategy for the “greening” campaign; and * Focusing on immediate “quick wins” to increase visibility of the effort. In the long-term, Booz Allen should develop and publish a sustainability plan, and develop a “Greening” tactical plan to...
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