Summary and response essay

Subway’s slogan and advertisements suggest to eat their fresh food. However, what the advertisements don't say is if the food is even fresh or healthy, which we just tend to predict it is. Therefore, Subway uses propaganda in order to lure people to eat their so called "fresh food”. Indeed, propaganda is widely used by various companies in order to sell their products with different brainwashing techniques. In the essay, "Propaganda Techniques in Today’s Advertising” by Anna Mcclintock suggests that propaganda influences people’s thoughts over a subject by using different propaganda techniques, I believe that those techniques work and do change people’s opinion over a subject.
In fact, propaganda can be found on advertisements all around the world, like in magazines, commercials, and newspapers. The truth about propaganda is that it was designed to influence people’s opinion towards a certain point of view or a specific subject or product. Thus, propaganda uses seven different techniques in order to lure people towards the subject or product. For instance, one of the techniques is Name Calling, in which one uses negative or offensive names against a subject or product in the process changing someone’s opinion about it. In contrast, the Glittering Generalities technique uses attractive and appealing words or phrases in order to influence positive emotions towards the product a company is selling. Another technique is Transfer, which a company uses a well-known respected symbol in order to increase the people’s opinion of the product. The Testimonial technique also uses a well-known symbol mainly using a famous person, regardless of the fact that they might not know nothing about the product. Another technique is the Plain Folks, which suggests that a company may be homely as yourself and as kind as your family. On the other hand, the