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Summer Placements 2011- Marketing Guide Book

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Marketing Club of G.I.M presents

SUMMER PLACEMENTS 2011- MARKETING GUIDE BOOK
MECCA

2011

Marketing club of G.I.M

Contents

Disclaimer .............................................................................................. 2
Introduction ............................................................................................ 3 Section-A: Career Choice ................................................................... 4 Is Marketing The Right Career For You? .......................................... 4 Section-B: Interview Questions .......................................................... 7 What Do They Want To Know From You? ....................................... 7 Section-C: Subject-wise Topics........................................................ 10 Terms that you should know? ........................................................... 10 Acknowledgement ................................................................................. 41

1

Some Marketing Gyan !

Marketing club of G.I.M

Disclaimer
This document is NOT going to make a marketing genius out of you. This is just to give you some idea of the different concepts of Marketing Management & the other related subjects in the same domain. Marketing is a subject that can’t be learnt by burning your midnight oil & just writing a few definitions on the exam-paper. Marketing needs to be practiced in daily life- we all market our thoughts to the consumers. These consumers may vary from case to case, from fellow MBA students to the professors & sometimes the employers visiting our campus during the final interviews. We need to constantly inculcate the marketing acumen in our thought process to become a successful marketer. In order to become a good marketer you need to have a good start of your marketing career in some good marketing organization. That is at the center of

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