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Sunflower Marketing

In: Other Topics

Submitted By pink2504
Words 469
Pages 2
Marketing and Promotional Products
Ida Suther
June 17, 2014

Marketing and Promotional Products Promotional products are a way to build brand awareness for the company. It brings awareness, can boost sales, and helps grow a company. A customer with a good promotional plan, and having clear objectives, will help to focus on target marketing and streamline marketing activities.
Each business must pick the right material to target specific customers. During the summer sports months, t-shirts are a big marketing tool used to promote businesses. Baseball and soccer jerseys are an excellent way to promote a business. Sponsoring a sports team gives a positive outlook for the company, this shows they are involved in the community, and will draw people to their business. This form of advertising creates a connection with the consumers. It is a powerful tool that will leave an impression, and in today’s competitive market it is important for a business to stand out.
Promotional products are great to have at trade shows. It’s an excellent way to create an introduction to the company; people who receive promotional products will remember where they got the product from. Products can range from coffee mugs, pens, any piece of merchandise that makes the customer contact information readily available. According to Sharma (2013), the merchant must be purposeful. In order to establish themselves as a thought leader, and be purposeful in their strategy, the consumer must jump on an initiative; take a step back to evaluate the following: 1. Does the initiative help establish credibility for your brand? 2. Will you be reaching influencers and decision makers? 3. How will you measure success?
By establishing these marketing decisions, this will establish successful efforts in marketing strategy. Each company can determine which product will work best

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