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Suntrust

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Boeing’s Final Marketing Plan 1

Boeing’s Final Marketing Plan

Silva B. Adeniyi

Marketing Planning & Strategy – B6026
Professor Victor A. Oladapo
August 15, 2011

Boeing’s Final Marketing Plan 2
Boeing’s Final Marketing Plan
Executive Summary The executive summary is to give the reader an overview of the main points in the marketing plan (Rossiter, 2011). The Boeing Company, established by William Boeing, during World War 1 era. Navy Lieutenant Conrad Westervelt and Boeing became friend’s after watching the 1910 air races at Belmont Park, New York. On July 4, 1914. Boeing enrolled in Glenn Martin’s flying school and bought a plan of his own. A former shipyard was the first home of The Boeing Company, which was founded in 1916 in Seattle, Washington (Rumerman, n.d.). Today Boeing’s headquarters is in Chicago, IL. It is the commercial airplanes leading manufacturer and largest aerospace company in the world. There are two major divisions at Boeing: Defense, Space, and Security and Commercial Airplanes. A minor division at Boeing is Capital Corporation. Boeing’s Capital Corporation makes possible the delivery and sale of Boeing services and products by providing advice on leasing and financing solutions.
Recommendations
* In emerging markets become a first mover by promoting new Dreamliner 787 and exploit the growing air passenger traffic in China * To avoid costly manufacturing delays, create a team able to speak several different languages to manage 24 hour supplier relationships * To make sure Boeing projects take precedent and have influence over their operations invest in your key suppliers (Crooker, Dekker, Long, Malhotra, and Stetson, 2010)
Boeing’s Final Marketing Plan 3 * When matching other cost to a precise program’s income, include R&D cost that are investigative (Crooker,...

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