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Sunway Lagoon

In: Business and Management

Submitted By lufiaskin
Words 537
Pages 3
Syarikat ‘Double M’ membawa maksud murtabak maggi. Syarikat ini terdiri daripada 10 orang ahlinya. Mereka menjalankan perniagaan murtabak maggi melalui promosi- promosi yang dijalankan di internet, iaitu di sekitar kolej di Upsi. Cara promosi yang dijalankan adalah dengan mengiklankan produk murtabak maggi mereka di facebook, menampal iklan di setiap dinding- dinding blok dan menghebahkan kepada rakan di kolej. Sekiranya penghuni- penghuni kolej ingin membuat tempahan, mereka boleh menempah secara terus melalui sistem pesanan ringkas (sms) kepada wakil Syarikat Double M. Selain itu, mereka juga turut membuat jualan secara terus murtabak maggi dari bilik ke bilik di sekitar kolej kediaman seperti KUO dan KHAR. Cara ini jelas menampakkan impak yang positif melalui teknik komunikasi secara terus dan pemujukan yang berkesan yang mana dapat menarik penghuni kolej untuk membeli produk murtabak maggi tersebut dengan serta merta.
Sebagaimana yang kita ketahui melalui pembentangan syarikat Double M ini, mereka mendapat keuntungan yang sangat besar dan lumayan melalui aktiviti perniagaan murtabak maggi yang dijalankan. Oleh itu, mereka bercadang untuk membuat satu kerja kebajikan di Pusat Jagaan Anak Yatim dan Asnaf Baitul Mahabbah. Pada 27 April 2014, Ahad ,pada jam 8 pagi hingga jam 1.30 petang mereka telah mengadakan kunjungan ke rumah anak yatim Baitul Mahabbah tersebut. Antara aktiviti utama yang mereka jalankan adalah mewujudkan satu sudut taman mini di halaman luar rumah kediaman Baitul Mahabbah. Mereka telah membeli pagar plastik untuk diletakkan di sekitar kolam yang telah tersedia bagi mencantikkan lagi sudut tersebut. Selain itu, mereka juga turut membersihkan kawasan di sekitarnya bagi mewujudkan suasana yang kondusif dan nyaman. Selain itu, mereka turut membeli cat bagi mengecat pasu- pasu bunga yang sedia ada disitu supaya kelihatan lebih menarik dan baru. Melalui gambar pembentangan yang ditayangkan oleh Syarikat Double M ini, kita dapat melihat satu sudut taman mini yang cantik dan menarik.
Selain itu, mereka turut mengadakan ceramah mengenai kepentingan dalam menjaga kebersihan dan kekemasan diri. Ceramah ini berlangsung selama 40 minit. Matlamat utama ceramah ini diadakan ialah memberi kesedaran mengenai pentingnya kebersihan dalam kehidupan harian kepada anak- anak yatim di Baitul Mahabbah. Ceramah ini disampaikan oleh ketua Syarikat Double M sendiri. Beliau telah memberikan satu contoh yang sangat mudah difahami oleh kanak kanak disitu iaitu dengan perbezaan kertas yang kotor dan kertas yang bersih. Contoh yang mudah difahami amat berkesan kerana kanak- kanak tersebut akan mudah difahaminya berbanding contoh- contoh yang kompleks dan susah. Tambahan, mereka turut menyediakan rak buku untuk dijadikan sudut membaca bagi anak-anak yatim disitu. Mereka turut membeli bahan bacaan untuk diisi didalam rak tersebut. Bahan bacaan tersebut ada juga yang dibeli dengan menggunakan baucer buku satu Malaysia (BB1M). Di samping itu, pengasas Rumah Anak Yatim Baitul Mahabbah, Ustaz Hazan turut meminta mereka untuk mengecat kata- kata pendorong di dinding- dinding di dalam rumah tersebut. Sebagai contoh, jaga kebersihan diri. Keadaan ini adalah amat penting untuk menyedarkan dan mendidik anak –anak yatim disitu sentiasa menjaga kebersihan dan kekemasan diri. Mereka juga turut memberikan air mineral dan roti untuk diberikan sebagai sarapan kepada anak- anak yatim tersebut. Akhir sekali, mereka telah memberikan sumbangan berupa barang dapur untuk kegunaan dan kelengkapan harian di rumah anak- anak yatim tersebut kepada Uztaz Hazan.

BUDAYA KEUSAHAWANAN
PPI 3012

KUMPULAN H

\

Nama : Sakinah Binti Abdullah
No Matrik : D 20122061868
Kos : ISM Rekabentuk Pengiklanan

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