...Mr. Clean Super Bowl commercial spices things up When I think about cleaning supplies, I think about the cabinet underneath my sink. The space filled with toxic chemicals that are meant to diminish the presence of germs and harmful bacteria and make everything like new again. Mr. Clean is a popular brand of cleaning supplies that provides helpful tools to rid our lives of dirt and grime, and I actually own some of the cleaning supplies mentioned in their Super Bowl ad, such as the Magic Eraser, and their floor cleaner. While these products are well manufactured and serve their intended purpose, when I think of Mr. Clean and cleaning supplies, I never think about the idea implied in the 2017 Super Bowl commercial, that women prefer men who clean....
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...Advanced Sport Media & Marketing Assignment #2- Super Bowl Commercials The Successful NFL Sponsor: Hyundai Background • As an official auto sponsor of the NFL, Hyundai aired four commercials for super bowl, two during the game and two premiering beforehand • The commercials are huge success: “The Chase’ has 23 Million views while “The First date” has 14 million views on YouTube. Two of the four commercials are ranked as the “Top 5 Super Bowl 50 commercials” Situation Assessment • Hyundai is about to launch its high-end sub-brand called Genesis • The “first date” commercial not only successfully advertised the luxury model, but also pinpointed the specific features on of Genesis: car finder • “The Chase” has a exciting, movie-like vibe that demonstrates the remote start feature • “Ryanville” has a casual and funny vibe that introduced the pre-collision breaking system feature of the new 2017 Elantra • “Better” speaks about Hyundai’s philosophy: the drive for better • “Better” sends the most important message: “Why we do it” instead of “What we do” Evaluation of Strategy • All four commercials showcased different features of the car: car-finder, remote-start, pre-collision breaking system, and Hyundai’s “strive for better” philosophy • Three promoted features are often seen in high-end, luxurious cars, with a strong emphasis on safety and family • Hyundai’s adjusting its brand image, with solid strategy to move into higher end of the auto industry ...
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...NEW YORK INSTITUTE OF TECHNOLOGY- MANHATTAN MRKT 775: CONSUMER BEHAVIOR SUBMISSION: ANALYSIS ON SUPER BOWL COMMERCIAL Delivered By: Vamshi Gade Delivered to: Prof. Matt Mecs ‘Nationwide Insurance’ Super bowl Commercial 2015 INTRODUCTION The Super Bowl event is the most famous American television broadcast watched by nearly more than an average of 100 million viewers. As a result of being major events out of many other events with such a huge turnout this has been a most prominent advertising medium for the major brands to broadcast their commercials during the game. The exposure obtained for the brand on that event would be the maximum approach compared to any other event or medium. Therefore a 30-second advertisement would cost on an average of around $4.5 million. Further this act has not just remained to bring brand awareness but also has turned out to be a cultural phenomenon to the brands. (Nationwide Insurance Commercial: https://www.youtube.com/watch?v=dKUy-tfrIHY) * Unlike several other big brands’ advertisements which contained humour, emotions and rational message, this insurance company came up with somewhat different but controversial style of conveying their brand. Instead of typical style of advertising, they featured an ad showing a dead child. The tag line of the commercial was “Make Safe Happen” and the ad opened by showing a small kid saying what all he wanted to do in his life like but apparently would not be able to do as he...
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...Contextual Analysis Of “Chase” German car company, Audi, is a perennial competitor with other German cars such as Mercedes-Benz, BMW, and Lexus. Audi remains to their slogans; truth in engineering, truth in innovation, and truth in luxury. Despite Audi’s competitive nature with other top-brand car companies, they strive to gain the prestige of being the “the world’s best-selling luxury car” in the United States. In order to gain such stature, Audi consistently releases a diverse collection of commercials to appeal to its current and potential consumers. Their commercials seek to display their cars in a dominant fashion, as many times Audi commercials features Mercedes-Benz, BMW, and Lexus counterparts trailing or underperforming their modeled car. Audi portrays their brand as innovative, sleek, reliable, and progressive. They wish to instill these same beliefs in the consumer through persuasive advertising. With the help of the rhetorical power of English actor Jason Statham and timely representation of their product to the world, Audi uses the ideas “truth in engineering, innovation, and luxury” to gain standing against leading German car companies. Audi, in their 2009 commercial called “Chase” capitalized upon the fact that none of their competitors aired a Super Bowl commercial. Their commercial gave BMW, Mercedes, and Lexus no room to respond, and restricted the amount of viewers the respective brands could reach. The Super Bowl gives companies the opportunity to air their...
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... For Pepsi Co. and BBDO to choose a specific advertisement to place into a slot during the super bowl; there has to be a varying degree of analysis on different aspects to decide which ad’s to place in the slots. Certain criteria need to be satisfied by the ad that is selected; it needs to hit the target audience, get across the correct brand image, have the correct brand symbolism, needs to be a “Story” in a sense, have a good product integration, and be in line with the campaign extension. If one of the ad’s can fall into line with these certain criteria all while “symbolizing that drinking Mountain Dew is an exhilarating experience” (Gopalakrishnan). BBDO is going to need to give Mountain Dew certain ad’s choices that are based off of certain filters that are factored into the decision that Mountain Dew makes. The first is that the ad’s need to expand to new customers also while still appealing to the current users. The selected ad needs to communicate a universal appeal. As well, the creative should bring out the product benefits: energizing, quenching, and great taste, emotional benefits: exhilaration and suiting to an irreverent, daring and fun personality. The outlying problem for Mountain Dew is selecting an advertisement that suffices all these criteria, but will be able to differentiate itself from the rest of the ad’s during the super bowl. Considering the super bowl advertisement market is possibly the largest that there ever is on television, to make an ad...
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...Adarsh shikshan prasarak mandal Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. “Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,” remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in to a channel that boasts wall-to-wall weather, a topic that sounds as interesting as staring at wallpaper. So far, the answers to these questions have been quite surprising. In its over twenty years of broadcasting, the channel has gained support from a cadre of deep-pocket advertisers, which include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, “There might have been a time when...
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...The Application of Humor Appeal Humor—the most popular appeal in Super Bowl TV commercials According to the figures on New York Times website, a statistic chart of ads appeal in Super bowl can be drawn as below. Chart 1 [pic] Chart 1 illustrates humor is always the most prevailing advertising appeal in Super Bowl during the last 26 years. In 1980s, about 40%-50% of ads chose to use humor as the advertisement appeal, but the percentage had boomed up to more than 80% in 2010, as twice as before. Though Americans’ heart were badly hurt by 9-11 attacks in 2001, which had lead the percentage of humor fell back to 40%, it was still used more than animals and celebrity appeal. Advantages of using humorous appeal Humor—the perfect appeal used on TV Super bowl is supposed to provide a great chance for varied companies to broadcast high-profile ads because super bowel can attract approximately 90 millions viewers on TV. Undoubtedly, TV is considered as the most suitable media platform to earn eyeball economy profit. In the book Humor in advertising: A comprehensive analysis, Madden and Weinberger (1984) and Weinberger and Spotts (1989) conduct advertising research among the top 150 agencies in U.S and UK about their views on the use of humor. TV was thought to be overwhelmingly best suitable for the use of humor. To sum up, TV commercials with humor appeal can help companies stand out from crowded pool of advertisements and ultimately maximize the benefits of TV...
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...RUNNING HEAD: ANALYSIS OF THE SAMSUNG GALAXY NOTE COMMERCIAL Analysis of the Samsung Galaxy Note Commercial BUS 620 Managerial Marketing Dr. Patricia A. Ryan February 20, 2012 Analysis of the Samsung Galaxy Note Commercial Advertising is defined as, “Any paid form of non-personal (i.e. through some medium, such as radio, print, direct mail, or e-mail) presentation and promotion of ideas, goods, or services by an identified sponsor.” (Mullins, Walker, 2010 p. 344) Examples of mediums include print ads, radio, billboard, posters, web pages, and television, such as the television commercial by Samsung for their new Galaxy Note cell phone. They created a commercial which was first aired during the recent Super Bowl football game shown on television. This commercial was very effective and showed off some of the Galaxy Note’s benefits, differentiated the product from a very specific competitor, all while targeting a specific market segment. Communicating the Galaxy Note’s Benefits The commercial Samsung created for its new Samsung Galaxy Note found an effective and creative way of showing off some of the Galaxy Notes benefits. The ad takes place in a street party atmosphere and throughout the commercial it displays some of the Galaxy Note’s features, including the new phone’s larger screen size, an included stylus, camera capabilities (both front and back, video and still), and video conferencing. Differentiating the Galaxy Note from competitors “As firms seek...
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...The Effect on Sponsoring Companies’ Stock Prices During Super Bowl XLVII Jake Semler Longwood University john.semler@live.longwood.edu Dr. Frank Bacon Finance Professor – Longwood University baconfw@longwood.edu Fall 2013 Abstract Sponsoring a Super Bowl is a considerably large investment for companies given the unprecedentedly high cost of advertisement during this event. An event study is necessary to analyze the commitment of large investments of sponsoring companies and its effect on the companies’ stock prices. This particular event study tests these effects on sponsors of Super Bowl XLVII that took place in February of 2013. The results indicate a favorable impact leading up to event with little movement of returns days thereafter the announcement date, thus supporting the semi-strong form of market efficiency. Research Problem The most common way to test the efficiency of the market is with an event study. An event should be chosen that has a quantifiable impact that can be theoretically justified to ensure a proper test of the market. The event this project will analyze is Super Bowl XLVII. This event took place February 3, 2013 in New Orleans with a matchup of the AFC Champions Baltimore Ravens and NFC Champions San Francisco 49ers. This event can be theoretically justified because of the expected favorable returns sponsors of Super Bowl XLVII would experience due to the high popularity and broadcasts of the event. By conducting several experimental...
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...Introduction Pepsi-Cola had been around since the late 1800, it was invented by Caleb Bradham, a pharmacist and drug store owner in New Bern, N.C. His invention was sparked from a hot and humid day in N.C., he wanted to invent a refreshing drink that would quench his customers thirst. His mixture of kola nut extract, vanilla and rare oils, became popular with his customers they named it “Brad’s Drink”, in 1898. With the overwhelming respond by his customers and sales of the soft drink, Caleb was convinced he should form a company to market it, so, the birth of Pepsi-Cola was born. Today, Pepsi is one of the world leaders in convenient snacks, foods and beverages with revenues over $60 billion and employees over 285,000 employees. Question for Discussion: Pepsi Brand Image Pepsi brand image captured the teens and young adults who were their target customer. Their slogans of the over years reflects that as well: In 1950, “More Bounce for the Ounce”. From 1958 -1960, “Don’t be a Tramp, Buy a Can” Zane. Then 1969-1975, “You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give” , and the mid 80s / early 90s, “Pepsi,” “The Choice of a New Generation” and finally 1999-2000, “For Those Who Think Young”. Their slogans were clearly designed to attract and entertain the teens and young adults during that time. Promotion Mix Elements The promotional mix element used for the Pepsi Refresh campaign theme centered on social responsibility and delivered with a heavy dose...
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...Kiley Stevenson 12 February 2013 S. Peters-Whitehead ENGL 1130-901 Halftime in America: A Rhetorical Analysis In the early 2000s, Americans faced a devastating economic crisis. In particular, though, the automotive industry was crushed by the global financial downturn and almost lost it all. Nearly 4.5 million employees were laid off, including my father, and numerous factories were forced to close. The Big 3, also known as Detroit’s three, Ford, General Motors, and Chrysler, reported sales that plummeted drastically, placing them on the brink of bankruptcy. Currently, Americans are stuck in ‘halftime’. Delivering an emotional jolt back into reality, aside from the humorous Super Bowl commercials, Clint Eastwood reminds all Americans that it’s halftime in America, and the second half is about to begin. Aside from all the tragedy, Eastwood states, “all that matters now is looking ahead and finding a way forward.” It’s time to move away from this devastating economic crisis and move forward in our future. Clint Eastwood, a renowned cinema icon, appears in the first full minute in Chrysler’s “Halftime in America” commercial without even seeing him. He begins explaining how it is halftime during the Super Bowl, but also halftime in America. Describing Chrysler’s credibility and ideology with ethos, Eastwood’s role in this commercial is quite important, although some may not realize it. As leading actor in the film Gran Torino, Eastwood played the role of a retired...
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...Major Assignment #2: Visual Rhetoric Evaluating Visual Arguments: Advertisement Analysis Essay The advertisement by “Nationwide”, one of the major insurance companies in the world, was broadcasted on the 5th of February in 2006, being the first ever Super Bowl commercial for its producers. As always, humor was expected to be the governing ingredient throughout the Super Bowl ads and, with that in mind, it is easy to tell that Nationwide was also hoping to score some touchdowns by using wittiness to connect with its audience. The commercial starts out as a cheesy, hair shampoo promoting advertising. Fabio, the main character and an Italian, blond-longhaired gondolier dressed in a white shirt with his chest showing, romantically floats down a canal in Venice being escorted by a beautiful young woman sitting next to a bunch of red roses whose long-brunette hair is moved by the wind while she is trying to get the gondolier’s attention. The scene is accompanied by romantic, slow, violin/fiddle music when a manly voice in a ton one recognizes out of fairytales pops in: “From the man who brought fantasy to life comes a hair product born into reality – Fabio. Beauty has a face. Perfection a name – Fabio.” Other imagery, such as a white horse, a same colored flower opening in slow motion, Fabio blowing petals into the camera and between it all a shampoo bottle labeled “Fabio, Shampoo Di Italia” are shortly introduced before the gondola passes under a bridge...
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...that matter, care what the temperature for East Rutherford, NJ will be on a specific date? Normally, no one would care other than those who live there, but the answer is simple. East Rutherford, home to MetLife Stadium, has been selected to host Super Bowl XLVIII on Sunday, February 2, 2014. Super Bowl, considered by many to be an unofficial American national holiday, is one of the most-watched sporting events in the world. Continuing to gain popularity not only for the game itself, but also for the absurdly expensive and extremely entertaining commercials and the half-time performance; Super Bowl XVIII is expected to have an economic impact of approximately $500 million. So why did I choose to do my report on Super Bowl 2014? Well, I am a big fan of the Super Bowl and all I’ve been hearing lately is The Farmer’s Almanac prediction of a bitterly-cold, wet and white start to February for the mid-Atlantic region of the United States (Almanac Publishing Co.). So I thought it would be interesting to take a look into what type of weather the teams and performers would be challenged with. Image from 2013 Farmer’s Almanac with regional predictions for central and eastern US. For this reason, the focus of my research paper will be an analysis of variables directly affecting weather for East Rutherford, NJ on February 2nd, over that past 30 years. The dependent variable, wind chill, is determined by independent variables: wind speed, temperature, humidity and whether or not Punxsutawney...
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...Objectification of Women in Miller Lite’s “Catfight” Analysis Paper Darian Hill 2 May 2016 Darian Hill MCJ 462 Chris Campbell 2 May 2016 Beer makers have been criticized for “beer and babes” ads that depict women as sexual objects for years. Miller brewing held a TV spot in the 2003 Super Bowl that is quite notorious for its sexual content. The commercial, called “Catfight,” goes from a poolside argument into an angry, clothes-shredding, wrestling match between two women who end up in bras and underwear. The ad was broadcasted to millions of homes during the National Football League’s Super Bowl. Sex and the marketing of beer are virtually inseparable. Nonsexual products, such as beer, are sexualized and convey women as means of advertisement and objects. The purpose of this paper is to inform and show readers how women in advertising are being symbolized as objects of desire and as commodities, rather than human beings. The commercial begins with two women having casual conversation about beer, leading to a fight over why Miller Lite is the better beer. One claims that it is the taste of the beer and the other claims that it is less filling. The verbal struggle erupts into a physical battle between the two women, starting with the brunette flipping the table over. The blonde then punches the brunette, which is followed by the brunette throwing the blonde into a fountain and they fight as they rip each other’s clothes off. Soon down to their bras and underwear...
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...Robert Yarbrough CJUS254-1601A-01 Professor: Joseph Moore Abstract My director is not aware of the relationships between the Department of Homeland Security and private sector companies. She has requested an information paper that shows her why these relationships are important, as well as how the DHS uses these companies as a tool for the protection of critical infrastructure and key resources. To: Director, Executive Secretariat of the Office of the Secretary, DHS From: Action Officer, Executive Secretariat of the Office of the Secretary, DHS Ma’am, Cooperation with all levels and forms of security entities is of paramount importance. We cannot profess to be the best at what we do if we are blind to this fact. There are hundreds of security firms that specialize in all different types, as well as local, state, tribal, and territorial governments and law enforcement agencies that just know the area, the terrain, and the local customs and day to day operations better than any federal agencies ever could. This is why it is important for us to work with these agencies on the ground when we are tasked with preventing or reacting to any security emergencies. This is important because the private sector actually owns and controls the grand majority of the infrastructure that we are sworn to protect. This makes it slightly more complicated for us to control the safety of anything, if we aren’t in direct control. Rather than create a fascist state that dictates...
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