...Super Bowl - Every year it's the biggest sport event in the world. With 800 million TV viewers in 2012 the Super Bowl makes television history. The first Super Bowl in the history dates from 1967, even though the National Football League (NFL) had existed since 1920 . Why in 1967 and not earlier or later? Because it was not until 1966, that the American Football League and National Football League, rivals during the 60’s, decided to merge together. After this merger, they decided to divide the leagues in two conferences: the American Football Conference and the National Football Conference. During the regular season, no distinction of conference is done, but when the regular season is over, each conference has its own Playoffs where the fourth best teams collide. There is one champion from each conference, and both play one last match for determining the champion of the National Football League. This last match is the Super Bowl. The merger of the two largest football leagues at that time, made necessary the invention of a huge event for ending each season, since the number of teams and fans had duplicated with it. And Super Bowl was the answer the NFL Board of Directors decided to give. Outcome they got? They created one of the most important events worldwide, not only as a sport event, but as the biggest media event of the year. And now we should ask us: how do you manage an event this big? That is what we are going to explain in this article. 2. Background The Super...
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...The Super Bowl Asia McCann Eng/147 September 29th, 2014 Annie Oakes Sports is a big part of the entertainment world. The National Football League is one of the biggest sports franchises in the world. Every year the NFL hosts a championship game called the Super Bowl. 32 teams compete in 16 games, and the best move on into the playoffs. For the last 48 years two teams battle it out for bragging right as the best team in the NFL. The Super Bowl has gone down in history as the best championship game ever assembled in the history of any sport. Did you know that the Super Bowl started 49 years ago? On January 15th, 1967 was the debut of the first ever Super Bowl in Los Angeles, CA. The Green Bay Packers took on the Kansas City Chiefs. During this time the NFL had a rival league called the American Football League. The Chiefs were a part of the AFL and the Packers were a part of the NFL. This is the first and only Super Bowl where it was the AFL vs. NFL before both leagues merged into one. The Packers beat the Chiefs 35-10 and were the fans favorite. NBC and CBS both televised the game collectively racking in 51.18 million viewers (Unknown, 2014). This was the first and last time that two networks televised a Super Bowl game at the...
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...During the 2000 Super Bowl, ABC invited viewers to visit its Enhanced TV Web site. Fans could play trivia, see replays, participate in polls and chat rooms, and view player statistics. The site received an estimated one million hits. Why? Frame your answer in terms of exposure, attention, and comprehension. This question goes a step further than the previous one and requires students to follow the consumer from first exposure to the consumption decision. The Super Bowl is often the most watched television event of the year. As a result, it is an excellent opportunity for marketers to maximize accidental exposure to their products and services. Certainly, most truly devoted football fans (the group most likely to be intrigued by the activities offered on the Web site) were watching the Super Bowl that Sunday. To promote the Web site during the game was therefore an ideal opportunity to maximize accidental exposure. Because the Super Bowl is such a major event, most viewers (especially the die-hard fans) were watching with a relatively high level of focal attention. One of the primary reasons ABC’s promos were so successful in attracting traffic is that they were at least somewhat situationally self-relevant to everyone who saw them. If you didn’t care at all about football, you wouldn’t have been watching the game. The intrinsic self-relevance of the Web site was very strong for those serious fans who wanted to know even more about the game they were watching...
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...Once upon a time the 49ers won the superbowl. The last minute touchdown saved the team and made the final score 24 to 27. Soon after the touchdown was made the game winning ball was thrown into the audience in spite of celebration. Sadly no one was able to find the ball in the bleachers. All of the fans were checked at the end of the game to make sure the ball wasn’t stolen. The next day the coach came to the players saying that one dedicated fan offered the team a billion dollars for the ball. The team then knew that they had to find the ball. One teammate suggested to hire a detective but then another came up with the idea to hire a mathematician instead. When the mathematician arrived the first thing he asked was, “In which direction was the ball thrown?” The player that threw the ball then answered, “The ball was thrown west.” So then they went to the west part of the stadium and the mathematician told everyone to split up into two groups, one goes left and one goes right. He brought everyone to the west side of the stadium because he knew that the ball translated to that area. He also knew that the ball could have bounced left or right. The team searching the right side of where the ball would have been translated to found a note saying, “I found your ball but, I won’t let you have it so easy. Go to the centerpoint of the stadium then search for another set of directions.” The mathematician then drew a map of the stadium then found the centerpoint. When they all arrived...
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...* The Super Bowl is considered a major advertising channel generating record viewing audiences every year. * Commercials can cost up to $3 million for a 30 second spot and $500K+ just to produce the actual commercial. * Chrysler’s Eminem ad increased 328% web traffic at Edmunds.com after commercial spot was aired. * The presence of various distribution channels such as Youtube, newspapers, Twitter, blogs, and TV shows have created additional pressures to deliver an effective commercial advertisement. * Lack of music medium presence in Super Bowl ads make for an ineffective advertising delivery. Assumptions/Conclusions The author emphasizes the importance of music in producing an effective commercial spot which can potentially generate more interest in the service or product that is presented. Particularly, taking advantage of one of the biggest television sporting events in the world, “The Super Bowl”, companies should concentrate on incorporating better quality of music in its ads to maximize audience interest and eventually a return on marketing investment. Pazzini gave an example on the impact Chrysler’s Eminem ad made by using a well-known artist and tune, “traffic for Chrysler at Edmunds.com was up 328% right after the spot aired.” Pazzini describes how a popular song can make a product more attractive to the viewer. Recommendations Although the author makes a great argument for using music in ads, especially for a big event like the “Super Bowl”...
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...It’s safe to say that Beyoncé and Bruno Mars stole Super Bowl 50’s halftime show and left headliner Coldplay on the outside looking in. This happened mainly because both performers have a greater level of popularity compared to headliner Coldplay; they simply did not stack up. Beyoncé’s performance oozed passion and even brought about controversy with her new song “Formation”, as some believed it was a black power salute. While this rumor was dispelled and obviously is not positive, I feel as though the attention she drew with her performance is indicative of what the halftime show should be. Moving forward to thinking about next years Super Bowl, I believe the headliner should create an aura of excitement. In addition, they should capture the attention of the younger demographic of fans. Especially since the majority of viewers are middle aged, putting on a performer who enticed the younger...
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...Have you seen them in the Super Bowl? It is the Budweiser Clydesdale’s in the Super Bowl commercials. The iconic red wagon with the Dalmatian pulled by the Clydesdales. This is how America knows, and will remember the Budweiser Clydesdale’s. In this paper you will learn general facts about Clydesdales, why Budweiser chose the Clydesdale, and how to take care of Clydesdales on the job. General facts about Clydesdale’s? Clydesdale's are from Scotland the country. Scotland is a part of the United Kingdom. When a Clydesdale is fully grown it weighs about 1600 to 2400 pounds. They can be any where from 5 ½ to 6 feet tall. In horse measurements that’s about 18 hands (Meggitt). The Clydesdales eat mostly grass and hay. All they drink is water and no other type of beverage. The average Clydesdale can eat any where from 25 to 60 pounds of hay a day (Meggitt). They can drink up 30 gallons of water daily (Bogard)....
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...The Film Super Size Me Ethical Paper Zhen J. Huang California State Polytechnic University, Pomona Introduction Take a look around when you go out, what do you see? Loads of fast food restaurants? Maybe McDonalds is the exact name. In the documentary film Super Size Me, filmmaker Morgan Spurlock (2004) shows that fast food has become a fixture in the American culture, as well as other countries’ cultures. As Spurlock (2004) said in the film “what would happen if I ate nothing but McDonald’s for 30 days straight? Would I suddenly be on the fast track to becoming an obese American? Would it be unreasonably dangerous?” For this paper, I am going to discuss about the concerns of fast food, namely McDonalds by using three ethical theories: Hedonism, the Desire Theory, and Ethical Egoism. Hedonism: The Pleasure of the Super Size As Rabinowicz and Ronnow-Rasmussen (2005) explains, “an object is thought to be intrinsically valuable … depends on … final value if it is valuable ‘as an end’, ‘for its own sake’, rather than for the sake of something else” (p. 115). The kind of pleasure hedonists claim is always intrinsically valuable is health. If people know that they are healthy and are free of sickness or pain, they are living a good life, and a good life is a happy life. Basically, health contributes to happiness and the happier the person is, the better his/her life is going to be. According to Veenhoven (2003), “There is a longstanding discussion about the merits of this...
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...Five of the Worst Losses in Super Bowl History Imagine making it to the Super Bowl and being given the chance to win the coveted Vince Lombardi Trophy. Folks all across America are looking forward to cheering you on; hosting celebrations and snacking on game food all around. They’re watching the game, on the edge of their seats, and then . . . you fumble! While making it to the Super Bowl is an amazing accomplishment, it can also be really stressful. So, not surprising that the Super Bowl has been home to some of the most historic sporting failures. Check out some of the biggest football fumbles below! 2008 New England Patriots – The Patriots are a beloved New England team and have won five NFL Championships. However, in 2009, they suffered...
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...The Super bowl is the annual championship game of the National Football League, the highest level of professional football in the United States and has one of the most significant economic impacts in the events industry. The game was created as part of a merger agreement between the NFL and its then-rival league, the American Football League. The first ever Super bowl game was on January 15, 1967 with the Kansas Chiefs representing the American Football league playing against the Green Bay Packers who represented the National Football league. The two different league’s decided to play in a world championship game between one another that would act as a placeholder until the merger was to officially being in 1970. After the merger, each league...
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...It’s Half-Time America “Yeah. It’s halftime, America and our second half is about to begin.” Those are the last words you hear before the screen fades to black in the 2012 Dodge Super Bowl commercial featuring Clint Eastwood. The meaning is more than an encouraging speech to persuade consumers to buy a Chrysler product. It is an outpouring of hope and encouragement for the future of our nation. This ad was built to pull all of the right heartstrings, through the clever use of pathos, ethos, and logo devices, which I will discuss further later. First I would like to talk about one of Chrysler’s competitor companies, Chevrolet Motor Company (Chevy). Chevrolet also produced a Super...
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...In Spurlock’s documentary film Super Size Me, experimentation and interviews confirm Spurlock’s claim because of the interdependent relationship of the two methods. The two social science methods separately do not give sufficient support to validate Spurlock’s claim. If only one of the methods were used, the information gathered would be unsupportive or too broad for the audience to understand. The interviews alone would have only portrayed assumptions and not proof to back up his thesis. If Spurlock solely relied on the experiment, individuals could question the probability of the results happening again or to other people. Interviews are conducted with average Americans and experts to medically explain and prove how fast food meals contribute to the U.S. obesity epidemic. The experiment is used to demonstrate the effectiveness of the fast food industry’s influence to encourage poor nutrition, and to physically show the correlation between fast food and an unhealthy lifestyle. Both methods serve to validate one another because the responses from individuals supply the audience with data and information to better understand Spurlock’s experiment, while his personal experience provides data to support the information the interviewers give. Throughout the length of his experiment, experts are interviewed multiple times, which is crucial to reveal and explain the negative effects of fast food to the human body. As Spurlock prepares himself mentally, he sets appointments and interviews...
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...Super Bowl Madness (Fiction/Inference) Handout Do Now: Read making inferences short story and answer questions on handout. Think-Pair-Share: What is Super Bowl Madness? Write response on handout in two to three sentences. Guided Practice – Read the story “Super Bowl Madness” and create story map on T-chart below We Do #1 Which statement best expresses the main conflict in the excerpt? A. Marie McCormick being upset about the last minute Super Bowl Sunday party at her house. B. Marie McCormick being physically abused by her husband Vince C. Marie McCormick feeling lonely due to sons once a year visits and phone calls. D. Vince ordering wife, Marie McCormick, to get him another drink. We Do #2 Which statement from text best expresses why one of Marie McCormick’s sons could have murdered dad, Vince? A. “No one in our family gets divorced,” Marie said firmly. B. “Making me come in here,” he muttered dangerously. C. Junior saw the bruise on his mother’s arm. “Did he do that to you?” he asked. D. It was near the end of the first quarter when Vince Senior held up his empty glass. “Get me another,” he bellowed. OVER Super Bowl Madness Open Ended and Inference Questions Who is the victim? How did he die? Who are the suspects and their motives? Suspects | Motives | | | | | | | | | | | How could Vince...
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...Marketing Assignment #5 Mercedes Benz 2013 Super Bowl Commercial: Soul Segment the ad is targeting: * Men who love women, power, prestige, and sports * Age: 25 – 40 * Income: medium income Position of the brand: The luxury brand name car that can satisfy all men’ desires while the price is still affordable. Five M framework: Mission – create awareness and drive sales A: Create awareness about this new moderately priced sedan. I: Arose customer interest by casting superstars to perform the commercial. D: Rose desires by linking the car with power, prestige, and beautiful women. A: The main action plan is to drive sales of this new car. Message The message is clear: you can get what you want without selling your soul - infer to spend all of your money. This ad is very memorable because there are 3 super stars participated in this ad (Willem Dafoe, Kate Upton, and Usher); because of those celebrities, it’s easier to catch up customer’s eyes in the first place and create buzz. Moreover, the ad arose emotional desires for men, the desires for power and pretty women. Plus the affordable price for this new sedan which made this ad become believable. Although I am not their main target audience (I am woman), I still be touched by the low price of this new car, which change my perception about the image of high price of Mercedes Benz. Money/Media I think superbowl is the right media for Benz to advertise this new car. Because the people who watch...
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...The Budweiser commercial for the Super Bowl XLVIII hasn’t even aired on television yet, but it has gone viral on Youtube - racking up over 20 million views in one day. Had it not been known previously what company this advertisement was for, it would seem to be a dog food commercial as there is no mention of beer until the last two seconds of the commercial, only a puppy getting into typical puppy shenanigans whilst befriending a horse. This is particularly striking because it’s unconventional to not feature the product being promoted, and instead to have a video of completely unrelated subject matter. However, a subtle hint is dropped in the featuring of the horses in the commercial, seeing as the Clydesdale horse is sometimes associated with Budweiser. This message is intended for viewers of the Super Bowl, which is an incredibly wide demographic - 2011’s Super Bowl boasted 111.5 million viewers. Of those viewers, 80% of the audience was Caucasian. Other than that, the age groups and gender groups had about the same percentage of viewing. If Budweiser was using this information when drafting an idea for their 2014 Superbowl commercial, then they would find it to be most beneficial for them to aim to target a Caucasian audience, but not gender specific or age specific (except anyone younger than 21). The demographic of Americans that drink beer coincides relatively well with the demographic watching the Super Bowl: More whites drink beer than non-whites, and all the...
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