...wondered if Marvel should venture past is current business operations to invest in content creation, rather than licensing the rights to others to do so. Marvel is currently competing in a red ocean, attempting to exploit existing demand and outperform its rival competitor, DC Comics, vying to obtain a greater market share. In order to do this Marvel should consider creating two divisions of character development. The first will focus solely on maintaining popularity and profitability of well-known characters such as Spiderman, while the second will focus exclusively on developing lesser known characters. This will allow Marvel to uphold the reputations and sales of its most profitable characters, while also bringing its unknown ones to superhero status. It is also recommended that Marvel stays true to its production of only publishing and toys, instead of expanding into other areas of...
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...Secret Origin: The Story of DC Comics The DC Comics made a name for themselves in 1939 as they were then set up by Malcolm Wheeler-Nicholson. During that time its company was known as National Allied by Publications. The initials for the DC Comic books was taken from the Detective Comic series. With that series became Batman. Another line of comic books, known as Action Comics, which had a new super hero named Superman. Over the years these two super heroes became very popular and still two of the most popular super heros to ever appear in comic books and that mad the way for other super heroes. The Golden age was more like a baby boom in comic books. Tones of comics are being produced for the men at war,people all over, which trippled in sales making millions. All comes to and end when the war ends. Super heros "die" when the war ends. In the 1950′s the industry was under attack. Parents of America didn't think the comics were up to standards for children. Either parents were they ripping them up, burning them, or telling thier children to sell thier comics, it was a cultural revolution. The company managed to keep it's success during that time and created some comics about westerns,romance, but it was the recreations of the super heroes which made them so successful in the comic book industry known as the Silver Age. It was during 1965 when the industry introduced a new/old super hero Flash. This character was brought back and "updated" to be placed in more present times...
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...PERSUASIVE SPEECH OUTLINE (Motivated Sequence) Batman, the most un-super of superheroes Topic: Batman is not a superhero Specific Purpose: To persuade my audience that batman is indeed NOT a “superhero” but a hero. Thesis Statement: People may think that batman is a superhero, but he has no supernatural powers, nor human strength making him not a superhero. I. INTRODUCTION A. Attention material/Credibility Material: Superman, Spiderman, Thor, The Hulk. When you hear those names what do you think of? SUPERHEROES. They’re awesome super powers and incredible speed, laser eyes, the works. B. Tie to the audience: You grew up with these characters as a child and read about them in comic books. You also heard of BATMAN before as well. The only thing separating him from everyone else is superpowers. C. Thesis and Preview:. Today I’d like to talk to you about first, a brief history on batman, second, how he doesn’t have any super powers, and finally, [Transition into body of speech]: I’ll begin by telling you the definition of a superhero and giving you some examples of why batman is not a superhero. II. BODY A. A definition from Merriam-webster.com, a superhero is a fictional hero having extraordinary or superhuman powers. So Batman does not fall in that category. 1) Batman is not a true superhero. a. He has no superpowers b. He has gadgets (utility belt, the bat mobile, the bat plane, the bat rope, the bat cycle, the bat boat, and the bat signal) c. He’s rich...
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...commodity, which is undifferentiated, undistinguishable and traded purely by amount. (This is an oversimplification that disregards Levitt’s product levels premise). A brand can also be defined as the focal point for all the positive and negative impressions created by the buyer over time as he comes into contact with the brand’s products, distribution channel, personnel and communication. Brand of choice: Batman (fictional character, superhero category) Purpose / Philosophy of the Brand: Providing entertainment, delight and peace of mind for the audience in the idea of a world with absolute justice being served, adulation for the perpetrator of absolute justice. Human insight / truth that the brand is based on: People would relate strongly with a definition of justice that entails a strong moral code and self-restraint, and the triumph of man’s intellect over everything else. Benefit: Entertainment, reassurance at idealistic identity. What makes it believable: Vulnerability, lack of superpowers – human-like, sentimental nature of the superhero, Jekyll and Hyde nature of identities (Hyde being a farce) What makes it distinctive: 1.) Pure human (as against alien, mutant, morphed-human) 2.) Physical strength as a manifestation of intellect (competes only with Iron-Man of Marvel) 3.) Two lives – Bruce Wayne and Batman (as against Iron-Man’s single identity) 4.) Associated apparel and motifs (bat as the symbol...
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...team broke apart before it had its first official mission. A second team organized years later also lasted only a short while. S.H.I.E.L.D. does employ some superhumans, including in its Psi-Division, composed of telepathic agents who deal with like menaces. S.H.I.E.L.D. also obtains help from independent heroes when their special abilities are needed. It has also accepted some superheroes and supervillains as members, but not in a separate unit. (See "Membership") Its headquarters is the Helicarrier, a massive flying aircraft carrier kept airborne at all times and, among other things, containing a squadron of jet fighters and housing an intercontinental ballistic missile (ICBM). In addition, S.H.I.E.L.D. maintains strong ties to the superhero community, especially Captain America, the Avengers, and the Fantastic Four, and often calls upon that community for aid on particular...
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...of gender. Steinem’s style is focused mainly on logos to relay a clear image of Wonder Woman as a character and her impact on readers. She ultimately wanted to inform the reader of the importance of Wonder Woman’s effect on youth in a platform largely directed by the patriarchy and she made a compelling case with a strong, justified logos and clear ethos. Steinem first wrote about her youth as a comic book reader and how comic books were the easily accessible and cheap building blocks to her reading comprehension along with “cereal boxes and ketchup labels” (Steinem). She discussed the psychology behind the need for superheroes in children’s mindsets as a way to better cope with reality and express their individualism but with every superhero being a man young women, like Steinem, had to project their consciousness into male characters suppressing their womanhood to only being a damsel in distress. Steinem wrote that Wonder Woman “rescued” her at the age of seven from the “weak, bosomy, blonde heroines” (Steinem) with her strength, wisdom, speed, and power to inspire love. Steinem being a young and impressionable girl who had read comic books before and after Wonder Woman is her ethos. Ethos is essentially the ethical appeal behind the writer’s intent and Steinem clearly has this because she was a young girl that had to relocate her ideals into male characters until the female character Wonder Woman allowed her to be her own...
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...The Caped Crusader, the Worldʼs Greatest Detective, the Dark Knight, defender of the innocent, crusader for justice, and defender of Gotham City. Now that sounds like a real superhero and someone to look up to. Playboy, Spare Parts Man, alcoholic; does that sound like someone youʼd call a hero? Batman and Iron Man are very different kinds of heroes, but the men behind the masks seem to be very similar on the surface. While Batman has a very strict moral code and refrains from killing anyone when he can, Iron Man has no qualms about killing. Both Bruce Wayne and Tony Stark are billionaires, both seem to be good with the ladies, and both are extremely intelligent. Neither have any real “super-powers,” but both used their intellect to make themselves into heroes. Bruce Wayne outside of his suit could hold his own in a fight with his martial arts background. Tony Stark, on the other hand, seems to have no desire to better himself in hand-to-hand combat. As a child, Bruce witnessed his parents being murdered and swore to keep the city safe. While being held hostage by a group of terrorists, Tony makes the Iron Man suit purely to save himself. After these life changing experiences, both take to the vigilante life but for different reasons: Bruce to protect citizens so that no one else would have to feel the pain he felt, and Tony for the recognition and fame. Letʼs talk about motivation. Batman began because a little boy was left devastated and traumatized. Bruce Wayne was orphaned as...
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...Marvel Enterprises, Inc. (b) Why was Marvel’s turnaround so successful? Would you characterize that success as a fluke? Or do you view it as sustainable? Why? How? Marvel’s success is definitely not a fluke and its business model is very sustainable. Because Marvel’s new strategy chose to monetize the content library via licensing characters for use with media products. In an era during which mass media is so important in people’s life, only one media tool - publishing is not strong enough to expand Marvel’s influence to consumers. Comic books can only target a very limited market that most is composed of male teenagers and young adults from 13 to 23 years old. It is very difficult to expand this traditional market significantly. After many years development, this market has become matured and very stable. Meanwhile, people are more and more exposed to movies, televisions, and video games, which are very effective to influence people’s consumption behavior than comic books. All these media tools are able to reach more consumer segments than traditional comic-book publishing. Marvel’s potential to develop has increased dramatically when its market has significantly been expanded by broadcast media. Other consumer products, such as toys, work with media products reinforced each other. This market expansion develops not just in a comprehensive manner, but also in an intensive manner. Marvel emphasizes a long-term value in its new management. They plan career for each...
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...Marketing Strategy 8050 Marvel Enterprises, Inc. Case Writing by Xiaodan Dong February, 2008 Marvel Enterprises, Inc. (b) Why was Marvel’s turnaround so successful? Would you characterize that success as a fluke? Or do you view it as sustainable? Why? How? Marvel’s success is not a fluke because its business model is sustainable. Marvel’s new strategy monetized the content library by licensing characters for use with media products. During an era in which mass media is very important in people’s life, only one media tool, publishing, is not strong enough to expand Marvel’s influence to consumers. Comic books can target a very limited market, mostly composed of male teenagers and young adults from 13 to 23 years old. It is very difficult to expand this traditional market. After many years of development, this market has matured and is very stable. Meanwhile, people have been more exposed to movies, televisions, and video games, which more effectively influence people’s consumption behavior than do comic books. All these media modes are able to reach more consumer segments than traditional comic-book publishing. Marvel’s potential to develop increased dramatically when its market expanded to broadcast media. Other consumer products, such as toys, worked in conjunction with media products, these two kinds of products reinforced each other. Marvel’s market expansion developed in both a comprehensive and intensive manner. Marvel emphasized long-term value in its...
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...Batman and Superman movie, could have been a show stopper, but it wasn't. Now, GameStop is doing all it takes to revive flagging interest in the franchise, by introducing interesting downloadable content. Starting with Red Hood, another notorious vigilante, the upcoming lineup of DLC for the game should definitely create some ripples. The Importance of DLC GameStop, after a lot of speculation, has finally confirmed the availability of Batman Arkham Knight's Red Hood DLC. The announcement was made on 22 July, along with a highly pixelated graphic on their Twitter feed. From the graphic, one can make out the red capped vigilante hero springing into action. This new development is not only interesting because of the addition of a new superhero to the game, but also because of the intrigue it adds to the story. With Red Hood joining in the action, GameStop may be dropping in a hint at the real identity of the Arkham Knight, who has so far remained shrouded in mystery. Red Hood Though a vigilante, Red Hood is the antithesis of all that Batman signifies. He is murderous hero, who is ruthless in his quest for justice. Unlike Batman, who goes after the bad guys and leaves the innocent alone, Red Hood does not care about the methods he uses or who stands in his way. Unlike Batman, who turns in his criminals over to the justice system, Red Hood doesn't hesitate doling out his own brand of justice. For years, The Red Hood has been a less known character in the Batman universe....
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...There is no doubt that the super-hero genre is one of the most popular, influential and profitable film genres in the world today. This is due, in no small part, to the rise in interest that studios have shown to these materials after the massive revival brought to the world by the “Blade” and “X-Men” films of the late 90s, and this has been all to benefit for a number of studios, including ours. Thanks to the glorious efforts given to us by the Marvel Studios productions of “The Avengers” and its preceding five films we are given a chance to continue introducing these great and classic characters to generations of the future and I believe that one that needs the most focus is a work that we've had in the cannon for a long time: “The Black Panther”. Due to the increased interest in the “Avengers” universe, over the years, bringing in new, classic characters that fit into the “Avengers” history will be easier than ever (and more than essential, knowing that Fox owns the rights to a large number of key players of the franchise) and a richly written and established character such as T’Challa is all the simpler to bring into the new Marvel film universe. Though, with the whole of materials dedicated to his story, it was a bit difficult to find one that would best lead him into the genre in the same way that Iron Man or Captain America were, but we found one: Reginald Hudlin and John Romita Jr.’s “Black Panther”. The story is very direct in its introduction to T’Challa’s ascension...
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...was a superhero? When I am at home and lying in my bed, I sometimes think of how cool it would be if I could be a superhero. I don’t mean a superhero like Batman, who is just a man with a lot of money. When I say superhero, I mean like Superman. If I was a Superhero I could do anything. I wouldn’t need a car. I wouldn’t need anything actually. I could just fly off to Africa for example. But first I would like to talk about what superpowers I would have. My superpowers would be: Superhuman strength, speed, hearing, longevity, stamina and intelligence. I am also invulnerable. I can fly. And I can heal myself. These would be my superpowers. I think that if I were a superhero, I would be more of an antihero. I would be like Hancock in the beginning of the film. If I was in the mood I would save some people, but mostly I would just fly around and maybe kill some terrorists. But I would never listen to the government and their so-called problems. Maybe I would be an alcoholic, and never care about it. I don’t think that I would have any friends actually, because I would be so different from the others. Maybe people would hate me, and maybe they would love me. There would off course be some be some that would understand me because I would be difficult to be the only one. I would be very lonely and sad, but could never die. Maybe it is not a good thing to be a superhero. Maybe it would be better to normal or what is said to be normal. Maybe you are a superhero. Your...
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...“Do you think that women are portrayed as weak and over-sexualized creatures in the comics?” In the article by Dorian Lynskey in “The Guardian” entitled “Kapow! Attack of the feminist superheroes” it claims that women have been used as secondary, depended, and overly sexualized; “Chapter Twelve” of Watchmen by Alan Moore will be analyzed to prove the same viewpoint. Lynskey in “Kapow!”, uses allusion with logos and ethos; Moore uses images with pathos in “Chapter Twelve” of watchmen to support Lynskey’s claim. Lynskey Article and Moore Comic book, both analyze the role and portrayal of women in comic books. Lynskey wrote in an informative tone to inform the comic reader about the appearance of women in comic books; Moore uses an informal tone to get the attention of young people. The Watchmen has more evidence of Rhetorical strategies as Images to support Lynskey Claim. As Lynskey has a better use of Aristotelian Appeal with Logos and Ethos to support that women have been used as depended and overly sensual. Dorian Lynskey in his article “Kapow! Attack of the feminist superheroes” argues that women have always been portrayed as a secondary, dependent and overly-sexualized. It is great to see this trend changing after the introduction of superheroes, such as Kamala Khan by Marvel. The author has given multiple points in support of how people have criticized the portrayal of women in the comics. He has given several examples of how the trends are shifting in the stories of the...
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...Some kids think that superheroes on TV that wear special suits and have superpowers and thanks to this they fight against evil and defend and protect the human race, for example, the Incredible Hulk, Thor, Captain America, Batman and other superheroes you can think of. Jesus is a true hero because he suffered for us and sacrificed his life on the cross to save us from sin. It's not our names or the clothes we wear that makes us superheroes. What counts is what we do. People know in their hearts and mind when someone is acting like a true hero by how they are acting. My dad is my real hero because he wakes up at 4:00 a.m. and leaves to work every day, no matter if it is a hot day or if there is a heavy snowfall he will still go to work in...
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...where the DC legacy was born. Marvel was not far behind when Stan Lee began the creation of the immeasurable Marvel universe and countless amount of characters in 1939. Both now have created immense industries which have progressed to not only comic books but movies, television shows, clothing, costumes, books, action figures, and much more. The two universes have been and will continue to be in constant competition over whose world will reign. In today’s culture, the greatest level of competition lies in cinematography, or movies and television. A true Marvel or DC fan will be able to tell you what movie is coming out next and give precise profiles on every character. Each company has a series of movies and television shows that keep the superhero fanatic yearning for more either every year or every...
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