...Supermarket Rain pouring, the cars wipe away their tears as they pull up into the parking spaces. People hurry into the supermarket with their hoodies up or carry something over their head to avoid getting wet. The supermarkets brightly lit, Christmas decorations were dotted everywhere. A big tree nicely decorated was lit on the far side of the supermarket with lots of lovely presents neatly placed underneath. Sleek, automatic, glass doors slid smoothly open, only to divulge a catastrophe of noise. Children wailed tills beeped, sound systems boomed. In comparison, the rumbling cars and chattering birds of the outside world were nothing. Inside the supermarket the scent of bread and fruit filled the air. All the while customers pushed and shoved as they tried to squeeze past one another trying to gain access to the many bargains and free bread being given out. The supermarket was as busy as a hive full of bees rushing to make honeycomb for their queen. Shelves that had been neatly stacked just a few hours ago were now all over the place. Fruit was squashed, milk was spilt. Clothes were out of place, jewellery was on the floor – miss-matched, shoes were with wrong pairs and hangers were chucked here and there. Elsewhere, employees scurried around about like squirrels readying themselves for winter – customers every need were tended to with a standard impassive, teeth bearing smile. Deep within the supermarket, a small child dragged his feet along the polished marble floor as...
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...Super Power for Supermarkets ICSA researcher Gillian Westbrook takes a closer look at the power of supermarkets In the current recessionary times, it seems that price wars for food are going to be an increasing part of the retail landscape. To gain competitive advantage, retailers respond by reducing prices, a strategy that suggests to the shopper that the retailer is making less profit on their goods than in previous times. Consumers are pleased to save a few euro on their weekly shop, and are probably blissfully unaware of just who is taking the hit for the price reduction. Farmers, however, know only too well from whom the margins are being sought. Producer margins have been eroding year on year, leaving many farmers reflecting on how the economics of their business seemed more attractive thirty years ago. The relationship between farm-gate price and the rising high levels of retail and supply concentration are not mutually exclusive and should not be underestimated. There have been many factors that have impacted on farm-gate prices. BSE for example, occurred at a time when there was a major shift in EU retail concentration and very likely created opportunities for retailers to exert their power over suppliers. Various aspects of market consolidation and issues concerning food safety have all had serious detrimental consequences to the farmer. Unlike BSE, however, the matter of eroding farm-gate prices and the power of the retailers to control prices has received limited...
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...Superior Supermarkets Everyday Low Pricing In: Business and Management Superior Supermarkets Everyday Low Pricing Superior Supermarkets (SS) is a division of Hall Consolidated, a privately owned wholesale and retail food distributor. Hall distributes food and related products to some 150 company-owned supermarket units and about 1,100 independent grocery stores in the U.S. through 12 wholesale distribution centers. Superior is the smallest of the three supermarket chains owned by Hall, with sales of $192.2 million in 2002. Sales of three Centralia stores were $14,326,700 in 2002. Randall Johnson, the District Manager for the Centralia stores, has recommended that they implement everyday low pricing (ELP) since Superior’s prices are higher than the competition at a time of growing price consciousness, and that the price differential could cause them to lose market share. Problem Statement Superior Supermarkets (SS) must decide whether o not to pursue an everyday low pricing (ELP) strategy at its three Centralia MO locations. Analysis Three viable alternatives have been found. Alternative #1 is to do nothing. Do not adopt ELP and keep the current promotional budget. If market share continues to decline, at the growth rate of -0.53% or greater, this alternative would be deemed unsuccessful. Conversely, if market share remains stagnant or improves, this strategy would prove to be prudent. Alternative #2 is to implement a ‘limited ELP’ model. By marginally increasing the...
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...Brochure More information from http://www.researchandmarkets.com/reports/466097/ UK Supermarket Analysis (2007-2010) Description: This report on “UK Supermarket Analysis (2007-2010)" gives an opportunity to the readers to navigate through the supermarket landscape in UK. Throwing light on all aspects of the supermarket industry in UK, this report provides the readers with detailed analysis of factors that are propelling the industry, plus the opportunities and challenges in the market. The report includes PEST Analysis of the industry. This report also helps the investors to identify the different consumer classes served by different supermarkets in UK. Key Findings - Online retail will emerge as an important mode of selling. - Each Supermarket in UK has its own consumer class. - Top four Supermarkets hold major market share (almost 75%) in UK. - Increasing buying power of retailer remains the major driver for the industry. Key Issues and Facts Analysed The research report also addresses the issues and facts that are critical to the success of UK retail industry in particular. - Overview of current market trends. - Profile discussion (their respective consumer class, and store formats, etc) of key players in this sector. - Analysis of various challenges and opportunities existing in the industry. - What is the market size and scope of retail in UK? - What and where are the growth prospects and issues related to the industry? - What are the factors driving growth in this sector...
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...Publix Supermarkets – The American Dream History: Publix Supermarkets is a company that only within the last 80 years has become what it is today. George W. Jenkins, the late founder of Publix Super Markets, was born on Sept. 29, 1907. He grew up in Harris, GA, where he worked in his father's general store until 1925 when he headed to Tampa FL drawn by the prospect of getting into the real estate industry. Instead, he began working at Piggly Wiggly grocery, after being with the company for just a few months he was already managing the store. He was then transferred within the company to manage their largest store in Winter Haven. After 4 years he decided to resign so he could open his own store, following in his father’s footsteps. This was the beginning of something great. On Sept. 6, 1930, George opened his first store, which he called Publix Food Store located in Winter Haven, Florida. Five years later, he opened a second store in the same town. Realizing he needed to truly follow his dreams he decided to close these two stores to open the store people called his “dream store”, the first Publix Super Market, on Nov. 8, 1940. “A food palace of marble, glass and stucco, this store included innovations such as air conditioning, fluorescent lighting, electric eye doors and terrazzo floors” (Publix.com). In 1945, he was able to purchase a warehouse and 19 All American stores from the Lakeland Grocery Company. He began replacing these small stores with his larger supermarkets...
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...Reed Supermarkets – Action Plan Prepared by : Rishi Ranjan Reed Supermarket – Case Analysis Problem Statement : Meridith Collins, VP of marketing of Reed Supermarkets, is asked to increase the current market share of 14%(2010) to 16% by 2011.The following constraints are evident : 1. The market is fragmented with multiple players. 2. The operating margin is merely 2.1%, no scope of any error. 3. No investment plan for increasing the no. Of stores. Options available: 1. Increase margin/increase revenue – It will increase profitability. 2. Introduce Niche products – Healthy food items, organic products. 3. Increase operating efficiency – It will lower the operating cost. 4. Loyalty programs – It will help in retaining the customers. 5. Introduce mid-range products – It will attract non-affluent consumers. 6. Make tie-ups with corporate houses/ partners – It will add to the consumer base that may remain loyal. 7. Convert to Dollar store/ open dollar stores as a separate brand – New brand. 8. Introduce private labels – New range of products. Recommendations: 1. Closure of Dollar Special service – As per the given data, the Dollar special products were being offered at a price 44% lower than the average price which was not generating money at all. Infact it was creating a loss of 80%.Also this Dollar scheme had hit the image of Reed (Quality product seller). 2. Reed customers were older and affluent players, so Reed should extend its services further to create...
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...expansion plan does not consider any new store opening. The competition in the retailers market is intense and the profit margins are low, therefore Collins has a minimal margin of error. Reed is the actual leader of the retailer Columbus Market but the Executives of the company are worried that Reed lost 1% of MS in the last five years. They just have implemented the dollar Weekend Campaign with no considerable important results. Reed Business is in the High end segment and it has differentiated by offering high quality products and excellent customer service. In this market price is the most important factor, but location, quality, diversity of products and customer service are also points of differentiation. In the latest years in Supermarket Industry the private labels have not been perceived anymore as low quality and their presence in the market has increased in 3% since 2005. Customers have become friendlier towards healthy and organic food. The customers are not as loyal as 20 years ago; nowadays is a trend of savvy customers. Reed’s customers are affluent, old and owned small medium houses, also more likely to have a pet. Based on the facts above my recommendation is maintaining focus in its actual customer segment, improving the product mix offered by developing private labels, focusing in organic and healthy foods, and taking advantage of Galaxy’s slum to transfer market share from them. Finally we should stop the dollar special Campaign as it is detrimental for Reed...
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...Online Supermarkets: Emerging Strategies And Business Models In The UK Irene Yousept, Feng Li University of Newcastle upon Tyne Business School, United Kingdom Irene.Yousept@ncl.ac.uk, Feng.Li@nc,.ac.uk Abstract The Internet has facilitated the emergence of new strategies and business models in several industries. In the UK, significant changes are happening in supermarket retailing with the introduction of online shopping, especially in terms of channel development and coordination, business scope redefinition, the development of fulfilment centre model and core processes, new ways of customer value creation, and online partnerships. In fact the role of online supermarket itself has undergone some significant changes in the last few years. Based on recent empirical evidence gathered in the UK, this paper will illustrate current developments in the strategies and business models of online supermarket retailing. The main evidence has been collected through an online survey of 6 online supermarkets and in-depth case studies of two leading players. Some of the tendencies are comparable to what happened in retail banking with the introduction of Internet banking, but other tendencies are unique to the supermarket retailing industry. This is a rapidly evolving area and further studies are clearly needed. 1 Introduction The Internet has facilitated the emergence of new business models in several industries. Previous research has revealed that the integrated models of...
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...to the above tasks. *Evidence of well-structured and logical marketing report *Word limit 1500 words maximum (excluding appendices) If you are one of those students leaving before the Christmas break, you must hand in your report (uploaded on-line via turn-it-in from 7th JANUARY 2016. The closing date for all on-line submission is 21 JANUARY 2016 at 3.00PM. Please note Plagiarism is the act of using someone else’s words or ideas as if they are your own. In line with university regulations any form of plagiarism will have severe consequences. Please make every effort to reference all sources of material in both text and reference pages. Intro Founded in 1899 and based in Bradford, Morrisons is the fourth largest supermarket chain in the UK, since it was founded the chain was mainly focused on serving the north of england, however, in 2004 the company took over Safeway (market chain) and expanded its business all over the uk. At the moment Morrisons has 125.000 employees and 569 stores around the UK, 100 stores have closed down in the last year and...
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...international school of business | The Necessities of Supermarkets | Applied Research | | | | Applied Research Project | Introduction In this contemporary life, people cannot survive without supermarket which is interrelated to the whole thing of people’s lives, such as food and clothing line. A supermarket is a outward appearance of grocery store, a self-service store offering a wide variety of food and household merchandise and organized into departments. The supermarket characteristically comprises meat, fresh produce dairy, baked goods departments, along with shelf space reserved for canned and packaged goods as well as for various non-food items such as household cleaners, pharmacy products and pet supplies. Most supermarkets also sell a variety of other household products that are consumed regularly, like alcohol, medicine, clothes and some stores sell a much wider range of non-food products. A supermarket is larger in size and has a wider selection than a traditional grocery store also selling items typically found in a convenience store but is smaller and more limited in range of merchandise than a hypermarket or big-box store. In this paper we divided supermarkets of the worlds into three categories: * Convenience stores also called corner store, a small store that stocks a range of everyday items such as groceries, toiletries, alcoholic soft drinks and tobacco products. * Regional supermarket, a superstore which is bigger than 3000 square meters...
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...HiHi-Value Supermarkets: Everyday low pricing General Overview NOTE***I included not only information specifically designed for the slides but also extra information that I will speak about. The information in parenthesis is what I will verbally add to my part of the presentation so don't worry about putting in the actual case presentation PPT. SLIDE: The Meeting > In early April of 2006, several members of Hall Consolidated meet with the District Manager of 3 Superior stores in Centralia, Missouri. (The agenda of this meeting was to disuss the districts progress and to address any issues related to the 3 stores.) > The District Manager proposed EDLP for his 3 stores. (The DM thought this was appropriate because he noticed their prices were higher compared to their competitors in the Centralia area. He also realized that consumers were becoming much more price conscious. Sales were also below quota for the 1st quarter of 2006.) > The EDLP strategy had been briefly discussed in August of 2005. (Although, they discussed the EDLP stratgey prior to the quarter meeting in 2006, they continued on with their current strategy) SLIDE: The Company > Hi-Value Supermarkets is a privateloy owned wholesale and retail food distributor. (HVS is a division of Hall Consolidated) > It is the samllest of the 3 supermarket chains owned by Hall Consolidated. > It was the number 1 or number 2 ranked supermarket chain in each of its trade markets.(This is measured by...
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...study, scope and delimitation of the study and the purpose of the study. 1.1 BACKGROUND OF THE STUDY The supermarket delis emerged during the 1980s as on of the growth areas for food retailers to develop in response to increasing consumer demand for convenience. Not more than ten years ago consumers did not think of supermarkets as a place to buy takeout’s meal (Berry 2011). Supermarkets have developed delis which was not the case this has caused reconstruction of already existing supermarkets to fit in the delis where different meals are offered, supermarkets are now opening new branches that easily incorporates new delis. The success of the supermarkets delis has seen supermarkets compete with fast foods outlets and restaurant for their dining dollars (Parker and Freeman, 2005). Supermarkets delis are gaining popularity due to the trust consumers are building in them. It being faster than restaurants and the customer sees how the meal ordered for is being prepared this gives supermarkets an upper hand to restaurants The supermarkets have also considered expanding deli section by providing sitting space for their clients a good example is the Mathai supermarket in Karatina. The deli first started in Kenya in a T-Mall in Tuskys supermarket and later grew being adapted by other supermarkets including Nakumatt, Naivas Mathai among other known and unknown supermarkets. It only started as a deli for snacks and fats foods i.e. French fries samosa kebabs among others. It later...
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...El Ahorro Supermarket is a supermarket chain in Texas. It caters to Hispanic Americans. As of 2010 Rafael Ortega heads the chain.[1] Ortega also owns the La Michoacana Meat Markets chain.[2] The Spanish word "ahorro" means "saving." [3] As of 2010 El Ahorro had 15 regular stores in Texas. During that year the company entered an agreement with Supervalu, owner of the Save-A-Lot chain.[4] The companies agreed to convert six former Save-A-Lot stores into co-branded Supervalu El Ahorro stores. The partnership that operates the co-branded stores is named Adventure Supermarkets LLC. Of the co-branded stores, three are in Houston, one is in Brownsville, one is in Harlingen, and one is in Victoria.[2] Operations as "Save-A-Lot El Ahorro" began at the end of May 2011.[3] After the Davis Food City chain of stores closed in 2007, some locations were acquired by El Ahorro in 2008.[5] References[edit] Jump up ^ "Save-A-Lot enters Hispanic supermarket venture." Drug Store News. July 20, 2010. Retrieved on August 18, 2011. ^ Jump up to: a b Hall, Christine. "El Ahorro, Save-A-Lot form new Hispanic market." Houston Business Journal. Wednesday July 21, 2010. Retrieved on August 18, 2011. ^ Jump up to: a b "Save-A-Lot targets Hispanics with new company, branding." St. Louis Business Journal. Wednesday July 21, 2010. Retrieved on August 17, 2011. Jump up ^ Duff, Mike. "Supervalu Arranges Save-A-Lot Joint Venture To Gain a Lot with Latinos." BNET. July 26, 2010. Retrieved on August 18,...
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...The Products/Services Food Depot will sell same products as most supermarket stores with the quality and quantity care services as any other supermarket. This includes newspapers, magazines, soft drinks, fruit juices, sport drinks, hot and cold snacks, grocery items such as canned soups, microwaveable meals, condiments, bread, auto products such as fuel additives and cleaning supplies, pet supplies, paper products, toothpaste, etc. All products will be locally or nationally branded such as Frito-Lay, Coca-Cola, Jolly Green Giant, Charmin, Stouffer's, etc. Operational Plan Production Our products and services comes from local home growers along with other distributors Location and Site Selection There are several aspects to consider in determining a location. The store should be accessible to potential customers with ample parking. The vicinity to other businesses and traffic are both important factors. The is a desire to pay our rent for the business whether we decide to purchase or sign a lease term agreement. The final considerations in choosing our location will be based on (1) the community in which to locate and (2) the specific site within the community. Selecting a site location for a grocery store is extremely important for our success. The location for our retail operation can cause the business to become a success or failure. We would be most incline to position our store toward the high traffic area with hopes of producing a constant flow of...
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...JOHN A. QUELCH CAROLE CARLSON Reed Supermarkets: A New Wave of Competitors At 4:30 p.m. on December 6, 2010, Meredith Collins, VP of Marketing for Reed Supermarkets, walked down the sidewalk of the 10-store strip mall that housed Reed’s Westgate Plaza branch in Columbus, Ohio. Collins didn’t shop; instead she took mental notes about store traffic, first at the Reed store and then at an indirect but increasingly worrisome kind of competitor—a dollar store. The Reed was predictably well lit and inviting, and Collins could see three registers open and two or three customers in line at each. “Not too bad” she thought, “but not what I would hope for at this time of day, this close to the holidays.” She’d felt the same way at two other Reeds she’d visited that day . Collins walked on to the Dollar General (DG). A fairly steady stream of shoppers entered DG’s doors, their progress slowed by families exiting with plastic bags jammed full. When Collins looked inside, she noticed workers filling what was obviously a new freezer case—the first freezer she had seen in a dollar store that day. This DG was doing just as well, to judge from this glimpse, as the Family Dollar she’d walked past half an hour earlier at North Valley—but no better than the Aldi store she had visited in the morning. That Aldi trip was interesting: a bright and spotless mini- supermarket, run by a giant firm from Germany that carried one-tenth the food items that a Reed did and sold virtually no brand names, only...
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