...A Think Tank initiative Jatra –An Overview Yatra, pronounced Jatra in Bengali symbolizes Lord Krishna’s journey from Vrindavan to Mathura. The rural population being handicapped by illiteracy were not able to read religious texts like the Ramayana and Mahabharata Jatra –An Overview • Jatra filled the void by bringing to the masses the stories and episodes from the greatest literary works the mankind had ever undertaken. • Acts and scenes from these epics reconditioned with songs, sung in the folk tunes, were masterfully crafted and presented to the village folk. Jatra –An Overview Radio and television era was about to condemn it to oblivion along with its modern counterpart - the up market theatre industry. However recent experimentation by some enthusiasts has revived this dying folk theatre industry . Gradually, Jatra is regaining its unique mantel again as a branch of successful performing art in Bengal. Present Day Scenario • Present Day - More than 50 Jatra • • • • banners Period of Shows - 7 months from October to April. 60 + Shows per Banner Tollywood Star Presence like Tapas Pal, Satabdi Roy, Chiranjeet, Rachana Banerjee The shows are enacted across various districts, towns (B,C towns), rural villages. Present Day Scenario The shows are organized by local clubs, who are spending anywhere between Rs 75, 000 k – Rs 3 lacs for each show. The price of each show is determined by the star value of that particular show...
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...TABLE OF CONTENTS Author’s Preface ...................................................................................................................... p. 3 Chapter 1 — Introduction ....................................................................................................... p. 9 Chapter 2 — Desire: The Turning Point of All Achievement ................................................. p. 22 Chapter 3 — Faith Visualization of, and Belief in Attainment of Desire ............................... p. 40 Chapter 4 — Auto-Suggestion the Medium for Influencing the Subconscious Mind .............. p. 58 Chapter 5 — Specialized Knowledge, Personal Experiences or Observations ...................... p. 64 Chapter 6 — Imagination: the Workshop of the Mind .......................................................... p. 77 Chapter 7 — Organized Planning, the Crystallization of Desire into Action ........................ p. 90 Chapter 8 — Decision: the Mastery of Procrastination ......................................................... p. 128 Chapter 9 — Persistence: the Sustained Effort Necessary to Induce Faith ........................... p. 138 Chapter 10 — Power of the Master Mind: the Driving Force ................................................. p. 153 Chapter 11 — The Mystery of Sex Transmutation .................................................................. p. 160 Chapter 12 — The Subconscious Mind: The Connecting Link ........................................
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...Reading is an afterthought. You do it everyday nearly constantly: the morning news, a menu, street signs, and a book before bed. A problem with reading is that not everyone learns at the same rate and can be left behind if they do not read at their expected grade level. For this reason, I decided to join SuperStar Literacy as a volunteer. SuperStar Literacy is a nonprofit organization based in Oakland, California. It aims to improve the reading skills of underprivileged students in the Bay Area. The organization hopes to lower dropout rates and create a stable foundation for later learning. I was able to join the organization as a student tutor and had one of the best experiences of my life. Two of my friends and myself would go to a...
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...Joelle Longo Mrs. Milboer Advanced Placement English 3 27 May 2013 This Is The New *hit: The Antichrist Superstar – Marketing Genius? He has the growl of a man and a physique of a woman, and has been creating controversy since the dawn of his music career in the early 1990s. His name is Brian Hugh Warner, famously known as Marilyn Manson. It is an understatement to say that Manson is a little out of the ordinary. With pungent assertions and eerie esthetics, Manson has created a loyal fan base and a legacy that will last him years to come. Why is Marilyn Manson as popular as he is, and how did he do it? Marilyn Manson uses cacophonous diction, grotesque imagery, guilt by association, and reverse psychology to attract listeners. Accordingly, in order to gain popularity, one must “spread the word” about himself/herself. Companies that want their products consumed will invest in televised commercials. Manson and advertisers from MTV's TRL did the same when promoting Manson's appearance on the show. Manson's persona was represented in the diction of the commercial. Harsh, “in-your-face”, cacophonous diction was used in the commercial with the narration of “Marilyn Manson wants to crash the party, by limo, by tank, by helicopter, who knows...” (“Marilyn Manson TRL Promo”). The uses of the words crash and tank are very harsh-sounding words, yet match Manson's persona. The word choice makes the commercial more attention-grabbing, and may make the listeners wonder who...
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...Report Question: Crew Management of Super Star Virgo Study the crew strength onboard Super Star Virgo. Elaborate on the recruitment methods and criteria in the recruitment of local and foreign crew members by Star Cruise. What are the training and development programmes provided by Star Cruise to ensure quality service? Identify the benefits enjoyed by the crew members. Evaluate and support with reasons if more can be done to improve crew management. Tasks: • Study Crew Strength • Elaborate on Recruitment Methods • Elaborate on Recruitment Criteria • Training and Development Programmes • Service Standards • Benefits Enjoyed by Crew Members • Evaluation • Improvements on Crew Management Crew Strength Currently, there are a total of 1423 crew members of 17 different nationalities onboard the Super Star Virgo. The crew members are mainly divided into three divisions; Marine Department (Deck and Engine, Navigation, Technical), Club Department (Games Operation, Entertainment) and Hotel Department (Housekeeping, Service, Concierge). Recruitment Methods Recruitment of prospective crew is carried out through a crewing agent (Strada Maritime Corporation and Martley Shipping Inc) which thereafter deployment is processed through authorised local crewing agents appointed in the countries. Similarly, job seekers can also send their general applications for suitable positions through the Star Cruise official website (http://www...
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...In his nonfiction book, “How to be a High School Superstar”, Cal Newport examines the difficulty “over-involved” students face as they embark in applying for college admissions, by presenting the “relaxed superstars”; whom have less stress, and enjoy subjects they want to pursue, and who’ve gotten into distinguished colleges. Newport first institutes his credibility as an authority by stating in the introduction that he is a graduate of one of the most prestigious school, Dartmouth. This gives the readers a sense of dependability of his advice. In using his method, the Three Laws of a Relaxed Superstar, the sections outline advice on how students can become average to extraordinary and excel in the admissions process. In addition, he has a blog called “The Study Hack blog”, that many students follow and creates more of an ethos meaning more reliability....
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...The Superstar Effect: NBA Players and Team Influence I. Introduction Individual influence in a group setting has been studied among numerous academic fields for decades. In particular, productivity is often seen as a positive externality, in which the efficiency of a single individual in certain environments may others to also be more efficient, leading to better performance of the overall group [1]. This increase in productivity can be observed in a variety of different environments, including but not limited to the work office, education, and even in a domestic setting. Specifically in sports teams, this phenomenon is coined “the superstar effect”. In the past, there has been much debate regarding the actual impact of the superstar effect. These studies bring up many important issues that we will address before proceeding with our work. Among these questions are: Who qualifies as a superstar? How do we define a player to be “productive”? Under what metrics will we look at to determine the supposed effect of these players? All of these are valid points that we must carefully define to progress with our experimentation. II. Background and Data Our first and foremost question is what we base our data and work on: how do we define a superstar? Past work shows numerous ways to address this topic. One common way to determine a superstar is to refer to the number of times he or she has made an All-Pro team, or a player who has played in the NBA All-Star...
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...Aero (Center SuperStar six two one sierra romeo, level at six thousand, estimating Sidon VORTAC one eight four zero inbound Greenwood. (Controller) SuperStar six two one sierra romeo Aero Center Greenwood altimeter two niner niner two. (Pseudo) Two niner niner two, SuperStar six two one sierra romeo. (Controller) SuperStar one sierra romeo cross eight miles north Sidon VORTAC at and maintain three thousand, cleared RNAV runway 36 approach. Report passing Kubby. (Pseudo) Three thousand and report passing Kubby SuperStar six two one sierra romeo. (Pseudo) Aero Center Baron seven nine two foxtrot golf with you level at one one thousand, estimating Sidon VORTAC one eight four zero inbound Greenwood. (Controller) Baron seven nine two foxtrot golf Aero Center Greenwood altimeter two niner niner two. (Pseudo) Two niner niner two Baron seven nine two foxtrot golf. (Controller) Baron two foxtrot golf cross eight miles north Sidon VORTAC at and maintain four thousand, cleared to Funky via Sidon direct hold south as published. Expect further clearance one niner one five, time one eight three four. (Pseudo) Four thousand direct Funky and hold, Baron seven nine two foxtrot golf. (Pseudo) Aero Center SuperStar six two one sierra romeo passing Sidon. (Controller) SuperStar six two one sierra romeo Aero Center copy. (Pseudo) Aero Center Baron seven nine two foxtrot golf passing Sidon. (Controller) Baron seven nine two foxtrot golf Aero Center copy. (Pseudo) Aero Center SuperStar six two one sierra...
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...CASE STUDY: EMI GROUP, PLC {MOHD SHUKUR B AHMAD 201233899} {INTAN DAHLIA AHMAD KAMAL 2012385223} {ROZAINI B MD NAJIB 2012942051} {NURHIDAYAH BT MD SETAMAM 2009181699} DR SITI ZALEHA SAHAK MKT 750 BM7701PA Table of Contents CONTENTS | PAGE | 1. Problem Statement 2. Industry Overview 3. Company Background 4. Porter Value Chain of EMI a. Primary Activities of EMI b. Secondary Activities of EMI5. TOWS Analysis6. Price Analysis7. Alternatives8. Choosing the Best Alternative | 33567911151922 | | | 1. Problem Statement The Universal Music Group (UMG) announced a pricing initiative designed “to reinvigorate the record business in North America”. UMG’s pricing initiative included a suggested retail price reduction, retailer display space requirements, and abolishment of retailer cooperative allowances and discounts. Therefore, the issues are: • How should EMI respond to UMG’s initiative? • What will the pros and cons of the sales and profit for each alternatives course of action? 2. Industry Overview The worldwide recorded music industry posted sales of $32 billion in 2002. This figure represented a 7% decline in dollar sales and an 8% decrease in unit volume from 2001. The United States is the largest market for recorded music at 39.4% of worldwide sales, followed by Western Europe t 36% and remaining from Asia and Latin America. Most of the sales and unit volume from all continents dropped except Western Europe. The...
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...10, 2012 Everyday Heroes What’s a hero to you? It’s probably a superstar or a celebrity. But everyday heroes can have more of an impact on a person than a superstar. Everyday heroes like my dad have heroic qualities including enthusiasm, persistence, and compassion. Enthusiasm is a great trait to possess because it helps you have fun. Once, when I wasn’t feeling good, my dad wanted me to go to a car show. I was exhausted, but I went anyway. It was a blast! My dad helps me to have fun when I’m not having fun. Although it may not seem like it, my dad likes having a good time. My dad’s enthusiasm helps him to provide a great time for himself and others. Persistence is another quality my dad possesses; it means not giving up. My dad definitely won’t let me quit if I’m having trouble with something. He will keep trying to finish a job even if it’s not working out for him. Basically, he just plain won’t give up. Persistence enables you to overcome obstacles. My dad’s greatest quality is compassion because he cares about people around him. When I was sick in the middle of the night, my dad went out to the store to get me medicine. He also lets me do stuff and go places. My dad buys me unnecessary things sometimes, also. My dad’s compassion sets an example for others. You may not think of my dad as a superstar or celebrity, but in my eyes, my dad’s enthusiasm, persistence, and compassion make him a superstar. When a person possesses these qualities, they are an everyday...
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...with the provision that they were transferring from a club within one EU Association to a club within another EU Association (European Commission, 2012).This has been supported by various studies, including (Simmons, 1997), who argued that the move towards a free agency had the consequent impact of increasing players’ salaries, as the forgone transfer fees translate into increased salaries, since the bargaining power is transferred to the player. This was reinforced by (Downward, 2000) who found that post-Bosman, the wages within the United Kingdom’s Premier League rose considerably. However, these findings conflict with other studies conducted, including (Szymanski, 1999), who argued that the new ruling only lead to increased wages for superstar players who have the greatest bargaining power, and that it did not affect the wages for the average player. During this essay I will first discuss the basic economic principles relating to the labour market, and subsequently introduce various models developed with specific focus on the sports labour market. Demand for labour is “derived demand” because it is dependent on the demand for the final product that the labour produces (R....
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...EMI Group, PLC: CD Pricing in the Recorded Music Industry Case Study Matthew Curtis John Humphreys MKT 515 - Winter 2010 3/17/10 I. SITUATION ANALYSIS Nature of Demand EMI is the largest independent music company and is 3rd among the top 5 music companies globally, with 12.6% of the global market share. The firm engages in the recording, producing, and distribution of music, mainly through CDs. EMI is a British based company, but North America is the largest market for the music industry. CD buyers have low brand awareness and loyalty. They typically don’t even know the music company that is producing the product. Brand awareness for the artist is very high and will drive the purchase decision almost exclusively. Buyers will seek out a store to purchase the music they desire. However, brand loyalty is low, with many “one hit wonders” that are #1 sellers one year, then gone the next. CDs are durable goods. They last a long time, but people’s tastes for music may change and, thus, categorizes them as a non-durable good. In this case, it is more about music than the actual CD. The location of the purchase decision has changed dramatically with a significant number of people using the Internet to illegally share music files. EMI and its recording artists do not receive any compensation from music file sharing. Those music consumers who remain have shifted from music stores to mass marketers. The market for CDs in the United States is splintered into different...
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...MAN V/S MACHINE: HOW TECHNOLOGY FORCES US TO CONSTANTLY REINVENT OURSELVES Changes: 4 pages double spaced excluding cover page and appendix Honor code agreement on cover page Read lili’s final email SUMMARY Despite breakthroughs in technology driven innovation and gains made business systems, both in terms of improved productivity and economic growth, there is no guarantee that all members of the society will automatically reap the benefits. The media loves to talk about these developments as these topics make compelling stories. Arguably, these developments seem to herald a positive transformation of society characterized by higher outputs per capita, but we must also be aware of the risks that these changes pose to society at large. As is expected of any major transformation, we know that there will be winners, and there will be people who come out at the losing end of the bargain. In order to fully take advantage of this change, we will have to learn to be more adaptable and embrace change so that we develop the toolkit to continuously re-invent ourselves. BACKGROUND This is a very exciting time to enter the workforce as a high-value knowledge worker. The coming decades will be witness to unprecedented levels of innovation in the way business is conducted, and most of these innovations will be powered by breakthroughs in technology. Naturally, it is expected then, that such developments will present numerous business opportunities. It is also expected that these...
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...CASE STUDY GILLETTE Nguyen Thao – 217535 Columbia Southern University 1. Gillette has been successful in convincing the world that more is better regarding number of blades and other features of razor because of the following reasons. First of all, the company not only understands what kind of product men would desire for their needs of grooming, but knows how to market its products to men around the world. The company has implemented breakthroughs for its marketing strategies. Gillette is the first company that created what is called the twin-blade and triple-blade shaving systems. Especially, its six-bladed Fusion has become a brand of billion (Kotler & Keller, 2012). Nowadays, Gillette becomes the leading company in providing razors for men and occupies over 70 percent of the global market, and reaches annual sales of over $7 billion. Second, the company carries out extensive search of consumers, makes innovations regarding product quality, and engages in mass communications. The impressive marketing knowledge and campaigns of the company has helped it be known worldwide. For example, the campaign named “The Best a Man Can Get” launched in 2009 is an extension of its well-recognized campaign. Through this campaign, the company has become sponsor sporting events and created what is called the Gillette Champions. The purpose for designing the campaign is to expand the company’s brand into its...
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...Thinking for Themselves – Anthony D’Amelio Q8 The intellectual virtue of bravery can be defined as having the ability to think for yourself and not conform to the herd’s average way of thinking. This bravery allows a person to confront ideas and beliefs that are considered to be taboo or dangerous. Having intellectual bravery enables us to determine things for ourselves, and not just accept what we have been told. The consequences for straying beyond society’s accepted viewpoints and beliefs can be very severe. Professor Timothy Leary is a person who in the 1960’s displayed intellectual bravery while telling the rest of the world to “think for yourself, and question authority”(How to Operate Your Brain). President Nixon even called him “the most dangerous man in America”. Timothy Leary is largely famous for his sacramental use of LSD. However, Leary would first conduct experiments at Harvard University[->0] under the Harvard Psilocybin Project[->1] before being fired because of the controversy surrounding his research. Despite the negative reaction by mainstream America, Leary continued to pursue his research and experimentation with psycho- active compounds, writing several books including Exo-Psychology in 1977. Leary says “Throughout human history, as our species has faced the frightening, terrorizing fact that we do not know who we are, or where we are going in this ocean of chaos, it has been the authorities, the political...
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