Free Essay

Supply Chain Managment

In:

Submitted By russcid007
Words 2311
Pages 10
Army Recruiting – Supplying our Nation with Peace Keepers

Russell Davidson
University of Phoenix
MGT 554 Operations Management
Kraig Rushing
April 17, 2006
Army Recruiting – Supplying our Nation with Peace Keepers

One of the oldest and proudest organizations in our nation’s history has been the United States Army. The ever-present guardians of the nation’s liberties and freedoms, the Army has always been there when called upon whether in times of war or peace. This protection our nation is only possible because of those who volunteer to serve. The military continually relies on a constant supply of new personnel to maintain their ability to protect and defend our nation. However, finding those willing to serve and those who are qualified to serve is probably the most difficult task each branch of the military faces. As with any company or organization, the United States Army continually seeks new and brighter applicants who are willing to serve. These applicants make up the individual product produced and supplied to the nation thus ensuring the nations security and freedoms. Sure there are those who are eager to serve but to ensure the Army maintains the required troop strength there must be a system in place to help bring additional personnel into the service and to evaluate the applicant (product) to ensure they meet the minimum standards of the Army. That system is recruiting. Probably the hardest but one of the most rewarding jobs, recruiting helps the Army maintain troop strength while ensuring those who are enlisting are the best-qualified applicants available. As we will see, recruiting is not just about getting people to enlist in the Army. It is an intricate sometimes-complicated process, which requires long person-hours and a massive budget to accomplish. In order to evaluate the recruitment process more thoroughly we will look at the overall recruitment process. This process includes five main areas: Initial recruitment actions, testing and qualification of the applicants, medical screening, and basic training and evaluation. Throughout the process, we will make some comparisons between the United States Army recruiting process and those of other countries.
Initial Recruitment Actions Contrary to popular belief, life in the Army is not what it is made up to be. The hours are long, the pay is short, and the time away from family is a continual burden and strain. However, the need for our Army continues thus the need for new recruits continues. In this time of war and constant deployments, the job of the recruiter has become increasingly more difficult. Trying to convenience someone the military is the right job for them is hard to begin with at time. Then add in the possibility of a combat deployment and time away from family and the job just got one hundred times harder. To compensate for these problems the Army continually strives to develop newer and more focused recruiting campaigns. These include increased television, radio, magazines, Internet advertising, brochures, and billboards to name a few. The object is to try to reach the new faster paced technology wired group of young recruits. Additionally, the Army offers enlistment bonuses of varying size depending on the length of enlistment and the specialty in which the applicant enlists. Another major recruiting campaign includes providing college money in varying amounts based on the length of enlistment of the individual applicant. Advertising and additional promotional offers are so vital to successful recruiting that the recruiting and advertising budget for 2006 was $854,146,000.00. (Department of Defense Budget, 2006) One of the primary roles of the recruiter in the Army is to perform the functions of the organizations quality control representative. The recruiter must ensure they are trying to enlist the most qualified applicants available.
Testing and Qualifications After a recruiter has identified an individual, wishing to enlist a process begins to determine the applicant’s eligibility. Each is required to take an Armed Services Vocational Aptitude Battery (ASVAB) to help identify specific capabilities and strengths of the applicant. The test consists of eight subtests: • General Science • Arithmetic Reasoning • Word Knowledge • Paragraph Comprehension • Auto & Shop Information • Mathematics Knowledge • Electronics Information • Mechanical Comprehension In comparison, the Canadian Army also requires each applicant to undergo the Canadian Forces Aptitude Test (CFAT); however, unlike the US test the CFAT consists of only three areas: Verbal Skills, Spatial Ability and Problem Solving. (Recruiting.forces.gc.ca) No matter which country offering the test each applicant must obtain a minimum score to continue through the enlistment process. Minimum scores vary depending on the level of education achieved by the applicant. A minimum score for a high school graduate is lower than that required for a person who achieved a General Education Diploma (GED). If the applicant meets or exceeds the minimum score then the applicant receives a list of Military Occupational Specialties (MOS) for which the applicant qualifies for enlistment. The higher the ASVAB score the more MOS options the applicant will have. The applicant is then able to choose a particular MOS from the options provided. If the applicant does not qualify for a desired MOS then the applicant has the option to withdraw from the enlistment process, choose another MOS, or wait and retake the ASVAB to try to obtain the desired score. Once the applicant determines their desired MOS, the recruitment process will move into the next phase. This phase consists of determining if the applicant has any personal problems, which would disqualify them from enlistment. These can include certain criminal acts, pending legal actions, bad debt and drug use. The applicant will be required to answer lengthy questionnaires regarding their past and in all instances, they will undergo a background check. Those applicants trying to enlist into sensitive MOS’ will even undergo a more stringent security back ground check to see if they qualify for a secret or higher security clearance. Depending on the past behavior, an individual applicant may be able to obtain a waiver, which would allow them to continue with their enlistment. Any applicant that has a problem in their background, which cannot be waived, will discontinue the enlistment process. However, if there no discriminatory problems arise in their background the applicant moves on to the next stage of the enlistment.
Medical Screening

As previously, stated one of the key roles of the recruiter is to enlist the best-qualified applicants. Part of determining an applicant’s eligibility is evaluating their medical fitness. According to Army Regulation (AR) 40-501 Standards of Medical Fitness, the purpose of the standards contained in this chapter is to ensure that individuals medically qualified are: (1) Free of contagious diseases that would likely endanger the health of other personnel (2) Free of medical conditions or physical defects that would require excessive time lost from duty for necessary treatment or hospitalization or would likely result in separation from the Army for medical unfitness. (3) Medically capable of satisfactorily completing required training. (4) Medically adaptable to the military environment without the necessity of geographical area limitations (5) Medically capable of performing duties without aggravation of existing physical defects or medical conditions (AR 40-501, pg. 2) The medical screening includes a total evaluation of the applicant’s entire physical status. Some of the areas tested and examined include the applicants ears, eyes, internal organs, blood work, extremities, endocrine system, hearing, and dental to name a few. Another US Army counterpart, the British Army also requires his or her applicants to undergo a rigorous medical examination prior to enlistment. The British medical examination also includes several physical fitness assessment tests. If the applicant possesses a minor medical condition, which is not life, threatening or that would restrict the applicant from performing normal duties then the applicant can obtain a waiver. However, if the condition is bad enough the applicant is disqualified from the enlistment process. Once the applicant is medical qualified for enlistment they will complete the process of signing their enlistment contract. After his or her contract is completed, each applicant will be required to take an oath of office. This oath dates back to 1789 and by reciting the oath, each applicant swears to first and foremost support and defend the constitution of the United States against all enemies, foreign and domestic. After taking their oath, the applicant then moves on with the next phase of their recruitment.
Basic and Advanced Individual Training

As any good manager should know, you cannot take a brand new employee and expect them to know and understand all of the rules and regulatory guidelines, which govern the organization. Then add in all of the guidelines, which may cover the function of the employee’s duties and responsibilities. This is no different in the military. The Army like any other corporation has an initial training program for all their new employees. That program is called basic training. Consisting of a nine-week program, basic training instills not only a knowledge of the function and make up of the Army, but trains the individual recruits on numerous basic combat tactics. Each week of Army basic training covers different areas of instruction to include basic military rules and leaders, marksmanship, first aid, numerous physical fitness challenges, and live fire exercises to name a few. (Army.com) In comparison, the Canadian Army has a basic training course called Basic Military Qualification, which lasts 11 weeks. The British basic training course consists of an initial 12-week program focusing on core military training techniques. (Armyjobs.mod.uk) Both the Canadian and British basic training courses closely mirror those conducted by the US Army. After successful completion of basic training, each individual recruit in the Army progresses on to the next phase of his or her recruitment, Advanced Individual Training or AIT. AIT consists of the corps course training for the individual MOS selected by the recruit. Courses for MOS training can vary from four weeks to over a year depending on the type of training received. The British call this Phase 2 training which lasts for 12 weeks. The British training focuses on advanced training for the individual recruit to prepare them for their actual mission within the service. Finally, after completing their basic training and AIT the recruitment process is complete. The person who started out as an individual applicant has now become a member of the US Army, a soldier. From AIT, each trained soldier goes to their individual units of assignment where they will begin fulfilling their enlistment obligation.
Cost Benefit Analysis and Recommendations

In the US Army, the total recruit training budget for Fiscal Year 2006 was $30,251,000.00. This cost only covers the nine weeks of basic training and does not address costs incurred during AIT. However, the US Army has a program called One Station Unit Training or OSUT. OSUT combines the nine-week basic training with the recruits AIT. According to the Department of Defense Fiscal Year 2007 budget the cost of OSUT training for Fiscal Year 2006 was $33,940,000.00. This is an increase of $3,689,000.00 over the cost incurred with conducting basic training. Based on the minimal increase in cost for OSUT training it is recommended that the US Army evaluate conducting additional OSUT training for all incoming recruits. This would allow for an overall savings in training costs. Additionally, under the current system of separate basic training and AIT, some recruits must travel from one installation to another between basic training and AIT. This requires the US Government to incur the cost of moving the recruit from the basic training site to the AIT training site. With OSUT, the training sites for basic training and AIT are co-located on the same installation, thus eliminating the moving costs. The implications of conducting more OSUT training would require the movement of instructors from various installations to a centralized installation. This would require the movement of families as well as troops, thus there would be an initial cost for setting up the additional OSUT sties. However, the US Army is currently undergoing a Congressionally mandated Base Realignment and Closure (BRAC) program. This program requires several installations to consolidate or close. Development of the OSUT training sites could coincide with the BRAC thus cutting overall setup costs.
Conclusion

Maintaining the safety and security of our nation is and always has been the number one mission of the US Army. Only through continued proactive quality recruitment, can the Army hope to maintain a well-trained force capable and willing to defend our nation’s freedoms. By streamlining the basic and AIT training process the Army would make the initial entry into the service more attractive to possible recruits. None of us wants to spend large amounts of time away from friends and family nor do we want constant change in our lives. By consolidating the initial recruit, training into one location the Army would help eliminate or lessen the mental and emotional conflicts encountered by recruits during the entry process. However, no matter whether the Army continues to conduct training under the current system or through more streamlined OSUT training sites the mission of the Army recruiter will not change. That mission being the identification and recruitment of quality personnel to support and defend our constitution and our way of life.

References

Department of Defense Fiscal Year 2007 Budget (2006). Retrieved on April 14, 2006, from http://www.defenselink.mil/comptroller/defbudget/fy2007/fy2007_m1.pdf
Canadian Forces Recruiting: Aptitude Testing. Retrieved on April 13, 2006, from http://www.recruiting.forces.gc.ca/engraph/howtojoin/aptitude_test_e.aspx
Headquarters Department of the Army Washington D.C (2006). Army Regulation 40-501, Standards of Medical Fitness
Getting Ready for Basic Training. Retrieved on April 16, 2006, from http://www.army.com/enlist/step7.html.
Training. Retrieved on April 16, 2006, from http://www.armyjobs.mod.uk/RegularArmy/ArmyLife/Training/SoldierTraining/.

Similar Documents

Premium Essay

Supply Chain Managment

...Planned Supply Chain and Total Quality Management Summary The benefits of using planned supply chain and total quality management and how to make them work for your company. Introduction Many companies work with no formal systems in their operational planning. This report looks at what these companies need to do to adopt planned supply chain and total quality management. It first defines the term supply chain management and total quality management and gives detailed descriptions of what they both are. It then goes on to highlight the benefits of using planned supply chain and total quality management. Cost areas are addressed and additional costs that the company will incur are discussed, the section also gives details of savings that will be made by implementing these systems. The following section looks at how to plan and then integrate these systems in to the business. Various ways of motivating employees to make these systems work are discussed. And finally a number of obstacles the company may face are shown and ways to overcome them are given. Research methods Information was gathered form a variety of books. Each book was analysed to find information relevant to the report. Topic areas were then identified and these formed the sub-titles in the research analysis. Information from the books was then categorised and placed under a appropriate sub-title. Research analysis What is supply chain management and total quality...

Words: 2656 - Pages: 11

Premium Essay

Supply Chain Managment

...Assignment 2 SCMT 200 OP55: Introduction to Global Supply Chain Management (Due 11pm SUN MAR 15, 2015) Required: 1. (8 marks) Assume that you are at the end of May 2015. Suppose among the headlines in Edmonton Journal at the end of May 2015 are:’ * “Crude oil prices increased by 25% in the month of May 2015” * “Costs are Flying High – Fear of Inflation Looming” * “Another Real Estate Frenzy – It’s HOT in Edmonton and Calgary” (6) Individual impacts of the three events respectively on inventory management 1) If oil prices rise 25%, the cost of production and manufacturing will go up. The cost of transportation will be rising, so ordering larger quantities of inventory less frequently will decrease transportation costs. The 25% increase will also create more work, which will lead to an increase in spending. This increase in spending will make up for the extra inventory that retail stores are holding. 2) If costs rising and a fear of inflation, spending will go down, manufacturing costs will rise and inventories will be lower for retailers to reduce a possibility for write-offs. Interest rates will also rise therefore reducing overall spending. 3) People are making large purchases in the real estate sector, spending is high so retailers will be stocking up more frequently and have more on hand inventory. Buffer stock will be higher to keep up with...

Words: 1012 - Pages: 5

Premium Essay

Supply Chain Managment

...Although they do not account for much sales revenue in the economy, they are the most common type of firm in the world. In 2007, an estimated 71% of businesses in the United States were sole proprietorships, although they generated only 5% of the revenue An owner who cannot afford to repay a loan for which he or she is personably liable must declare personal bankruptcy For most growing businesses, the disadvantages of a sole proprietorship outweigh the advantages For such enterprises, the partners’ personal liability increases the confidence of the firm’s clients that the partners will strive to maintain the firm’s reputation Their private property cannot be seized to pay off the firm’s outstanding debts However, a limited partner has no management authority and cannot legally be involved in the managerial decision making for the business. a corporation is a legal entity separate and distinct from its owners, it is solely responsible for its own obligations. Setting up a corporation is therefore considerably more costly than setting up a sole proprietorship. They had to weigh the substantial development and production costs against uncertain future sales. Challenge the status quo, and promote creativity.. The U.S. Secret Service recently became embroiled in a public relations nightmare Encompass 包含 pervade遍及 DHL Thailand asks potential business partners to buy into the company’s “Go Green” philosophy, reflecting a giant leap in sustainability at...

Words: 529 - Pages: 3

Free Essay

Supply Chain Managment Case

...1、 Why are the lead times so long? First of all, a lot of time was wasted getting the customers’ order to the shop floor by manual process, although the H.C. Starck had installed a new ERP system and Manger of Marketing and Sales name Mike Coscia use it. However, the Supervisor of Production Control named Jim McMahon don’t have faith in SAP, so the production planning and scheduling still be performed manually, which means that SAP was often ignored. Jim may stack the production order up on his desk, until it is time to release them to the floor, then a manual paper-based process was used to transmit the order from SO to PO, so there seems to be an ‘information black hole’——order go to the mill, but the demand data doesn’t seem to make it back upstream to the melt shop, which take about 2 weeks. Secondly, the long lag time was caused by the current production policy. HCST was a make-to-order job shop, yet few items are sold from stock, or even made in a single production step from stock. Moreover, HCST don’t maintain stocks of some of the standard intermediate size, so the material will likely flow through multiple process order before ending up as the final product like the Figure 3-23 shows. Therefore, manufacturing lead time will take longer than the Figure 3-26 shows. Thirdly, the technology of rolling and fabrication are not good enough. ‘Fishtailing’ and edge cracks make them to stop rolling and prevent these cracks from propagating. Besides, they use the same mill, but...

Words: 1180 - Pages: 5

Free Essay

Gati Financial Statement Analysis

...IT TAKES A LEADER TO TAKE YOU PLACES. A n n u A l r e p o r t 2 0 1 2 2 0 1 3 Growth is… movinG from strenGth to strenGth Flamingos, known for their undeniable beauty, are also recognised as a species that stays strong by sticking together, no matter how trying the circumstances are. But for a flock to be strong, it needs an equally resilient leader to take them in the right direction. Just like Gati, the leader of the logistics industry in India. Gati Limited is India’s leader in providing Express Distribution services, Supply Chain Solutions, Cold Chain Transportation Solutions, Warehousing, International Freight Forwarding, Custom Clearance and e-Commerce Solutions. Founded in 1989 as a cargo management company, Gati pioneered Express Distribution Services in India. With a track record of 24 years, Gati is one of India’s most coveted companies, employing 3500 people, and serving over 5000 customers – including the top 10 brands in the Automotive, Healthcare, Engineering and Consumer Durables industry. Gati has a strong market presence in the Asia Pacific region and SAARC countries, with offices in China, Singapore, Hong Kong, Thailand and Nepal, and has plans to foray into other markets. In a Company where every employee demonstrates dedication and commitment to succeed, its little wonder that Gati is the leader, taking the industry places. values are… a force to be reckoned with Flamingos, as is ingrained in their DNAs for centuries, instinctively have values that...

Words: 43055 - Pages: 173

Premium Essay

Vis Scheduleeee

...| | | | | | | | | | | | | | | | | | | | | ...

Words: 4814 - Pages: 20

Premium Essay

Lego Supply Chain Management

...Introduction & Company Overview Lego is the definition of the household name. The little brick has made itself an essential part of childhood around the world. The Lego Company, a multinational corporation was founded in 1932 in Jutland, Denmark. By 2009, it became the fifth largest manufacturer of toys by sales volume. The company had a workforce of over 7000, and was selling its products in over 130 countries. The core idea behind LEGO is to develop a line of marketing toys and accessories in the form of interlocking plastic bricks. Because plastic became readily available following the Second World War, Lego purchased its first plastic injection-molding machine in 1947. The plastic version of the Lego brick was born and patented in 1958. Modern bricks we still see today are comparable with ones made in the 1950s. During the 1970’s the foundation of the company’s manufacturing facilities and research and development department were established to keep the manufacturing methods up to date. A LEGO production plant was opened in Enfield, Connecticut in the United States. This growth enabled The LEGO Group to continue expanding their product and by 2007 divide their product line into six product segments including pre-school products, creative building, play themes, licensed products, Lego NXT, and LEGO Education. Fortune Magazine and the British Association of Toy Retailers named the Lego Group Company’s iconic brick the “Toy of the Century.” It was clear that the brand...

Words: 5492 - Pages: 22

Premium Essay

Supply Chain

...CURRENT CHALLENGES OF SUPPLY CHAIN MANAGEMENT Acknowledgement It is only because of the grace and mercy of great Almighty ALLAH that we are able to complete our report. Without His help, in no way we could complete it. We are highly indebted to honor Sir Shoaib Ishtiaq (Bahria University) for assigning us such an important and interesting report and for his valuable guidance in carrying out this research study which benefited during our course work in the university. We would also like to extend our gratitude towards the internet & books which helped us greatly. And on the other hand all those people who were directly and indirectly involved in the completion of this project. ABSTRACT Purpose : As the business environment becomes increasingly competitive, companies continuously look for ways to distinguish themselves from their competitors. Companies adapt different Supply Chain Management practices and philosophies to help them become competitive. However, they may face challenges that hinder attainment of the results sought. Here is the study of few challenges that supply chain management are facing in today’s world and some strategies propose to cope up with those challenges. Methods : Firstly the major challenges were search and then some strategies were purpose to cope up with those challenges of supply chain management by giving the examples of case study than how in past companies have faced those challenges and they were not able to handle...

Words: 8071 - Pages: 33

Premium Essay

Suppy Chain Management

...The Supply Chain Management Processes Keely L. Croxton, Sebastián J. García-Dastugue and Douglas M. Lambert The Ohio State University Dale S. Rogers University of Nevada, Reno Increasingly, supply chain management is being recognized as the management of key business processes across the network of organizations that comprise the supply chain. While many have recognized the benefits of a process approach to managing the business and the supply chain, most are vague about what processes are to be considered, what sub-processes and activities are contained in each process, and how the processes interact with each other and with the traditional functional silos. In this paper, we provide strategic and operational descriptions of each of the eight supply chain processes identified by members of The Global Supply Chain Forum, as well as illustrations of the interfaces among the processes and an example of how a process approach can be implemented within an organization. Our aim is to provide managers with a framework to be used in implementing supply chain management, instructors with material useful in structuring a supply chain management course, and researchers with a set of opportunities for further development of the field. “Streamlining crosscompany processes is the next great frontier for reducing costs, enhancing quality, and speeding operations”. Supply chain management is increasingly being recognized as the integration of key business processes across the supply chain. For...

Words: 13007 - Pages: 53

Premium Essay

Reverse Supply Chain Management

...Reverse Supply Chain Management -explore the feasibility to incorporate forward supply chain strategy into the reverse supply chain in the electronic industry Yin Wei Graduate School Master of Science in Logistics and Transport Management Master Degree Project No. 2011:72 Supervisor: Ove Krafft ACKNOWLEDGEMENT I would like to express my enormous gratitude and appreciation to all those who supported me and contributed to complete this thesis successfully throughout the entire research process. My special thanks go to the Logistics and Transport Research Group within Graduate School, the University of Gothenburg, for giving me the great opportunity to commence this thesis in the first instance. I am also thankful to my supervisor Ove Krafft, whose stimulating suggestions, guidance and encouragement helped me all the time in the research and writing process of this thesis. Special appreciation is further devoted to all the respondents in the interviews, for their openness and patience in taking time to answer the questions and providing me with relevant and essential information for my study. Without their contribution, it would have been inconceivable to make this thesis a success. Particular appreciation goes to Suning Appliance. In additional I am also grateful to my classmates in Master Programme of Science in Logistics and Transport Management, especially those who opposed on my work and posed their constructive suggestions for further improvements of this thesis...

Words: 23091 - Pages: 93

Premium Essay

Dell Case Assignment

...Crafting And Executive Strategy Assignment 1 Case Study # 6 Dell Inc. In 2008 : Can it overtake Hewlett – Packard as the worldwide leaders in personal computers ? Submitted to : Prof. James Farmer Submitted By : Roshni Patel Student Number : 300686000 Question 1: Dell inc. Began with a ‘winning strategy’. At this time (2012), this strategy is not used to the extent that it was once was and the company is now not the company that it was once. Did Dell’s strategy fails, did the company fail to effectively execute the strategy or did the environment changes around Dell? Evaluate the possibilities. Answer: Dell is a global company that delivers products and services in more than 190 countries and company had given employment to over 4000 employees. The company deals in enterprise computing products, monitors, printers, software and peripherals with a focus on fully integrated improved environmental performance into business. The company had gone through many ups and downs from its inception in 1984 and has to face many challenges and competitors to stay ahead in the market. Dell founded the company with simple vision and business concept that the personal computers could be built and sold directly to consumers which would eliminate the additional cost of intermediaries between the company and consumer and thus reducing the overall cost of the PCs making it cheaper than other PCs in the market. The other advantage was that it reduces the costs and risk associated with...

Words: 1053 - Pages: 5

Premium Essay

Distribution Strategy

...Distribution Strategy (Group D _ Session 7 _ Assignment) San Fabian (SF) - MacDowell Philippines (MP) - Paulo Remita Incorporated (PR) Problem Statement After 19 years of an established “exclusive-distribution” agreement with San Fabian; MacDowell Philippines decided to terminate the deal. MacDowell Philippines decided to take over the Wholesale role of San Fabian (SF) and would participate directly in large Commercials as well as Government Projects. Accordingly MP (MacDowell Philippines) products line will be made available to Construction Supply dealers across Philippines. MP claimed to be forced to take that step to help increasing Sales since they experienced an operation capacity around 50%. Situation Analysis As Mr. Paul Cheng _ President of SF was looking at that situation imposed by MP; he went back in time when the relationship started between both corporations in 1967 and continued since then and saw how that engagement was considered to be a “ Natural Fit “ or in other words a “ Win to Win “ situation. There were things SF wanted in MP and other things MP was missing that could be briefly explained as follows: a) SF MP * SF was missing the roofing product line * MP was the only manufacturers who accepted the “exclusive-distribution” agreement b) MP SF * SF was a growing co. with a solid, good reputation * SF didn’t carry any competing product line * SF could offer a national coverage * SF would be able to pay...

Words: 1359 - Pages: 6

Free Essay

Zara's Supply Chain and Operations Management

...control from Spain, the sole logistics hub. Although 34% of Inditex’s manufacturing is outsourced to Asia, and 14% to parts of Europe including Turkey, those tend to be the more basic items. The high-fashion stuff, 49% of what it sells, is cut and finished in Spain though some sewing is done elsewhere. So this structure clearly makes sense. Long lead times and the concomitant inventories are more tolerable for basic T-shirts and such that will essentially always be carried. Labor savings from sourcing in Asia are likely more than enough to offset the added holding cost. That wouldn’t be true for products with more “fashion content” that may sell today but not tomorrow. Keeping that work in or near Spain shortens the lead time and avoid supply-demand mismatches. But how long will Zara be able to keep with this model? Particularly if the real growth opportunity is in Asia. A big question, however, is how far [Inditex] can go on growing from its home base. Now that 15% of its sales are in Asia, does it make sense to run product design and logistics just from Spain? Some clothes it has made in China are shipped to Spain and then back to shops in China. The...

Words: 449 - Pages: 2

Premium Essay

Vertical Marketing Systems

...Which type of vertical marketing system does Zara employ? List all the benefits that Zara receives by having adopted this system. Zara employs a Corporate Vertical Marketing System. Zara has managed to build a system that is controlled from a single place and that it allows it for quick response, decision and problem solving. Because Zara’s parent company Inditex owns most of the resources needed for the process of clothing design, production and distribution it is able to “control most every aspect of the supply chain, from design and production to its own worldwide distribution network” (Armstrong & Kotler). Vertical Marketing System Introduction In an organization, effective marketing strategies play an important role in boosting the performance of the business. In the integration of the corporate leaders in pursuit of their financial objectives, the creation of marketing system has been established. The creation of vertical marketing system is introduced and defined as a distributing channel in which the manufacturer, wholesaler, and retailer act as a single system. An organization that can control the product and services until it reached to the end consumers is the plain example of vertical marketing system. Apparently only few of the businesses around the world successfully managed this type of system. It may define as a difficult approach to maintain the sales and effectiveness but it serves as the strongest point of the organization to boost the various...

Words: 306 - Pages: 2

Premium Essay

Mr. Pham Duc Huy

...Shidler College of Business University of Hawai´i at Mānoa Vietnam MBA Program Fall 2011 BUS 632—Business Strategy Dates of Course: Oct. 20 - 29 Professor James Richardson BusAd C501f Office Phone: 956-7270 Email: jamesr@hawaii.edu Course Outline and Objectives: BUS 632 covers strategic management as an integrating paradigm for your business knowledge. The aim is to develop an understanding of the strategic challenges facing managers in competitive markets. Globalization, foreign competition, and rapidly changing technology have sharply increased the intensity of competition in most industries. We will learn how leading firms have devised strategies, structured, and managed their organizations to achieve competitive advantage in this challenging environment. Strategic management deals with uncertainty and unstructured situations. You will learn tools and concepts for putting some structure into your analysis of strategic issues. But most strategic choices require judgment. Case studies enable us to test our judgment and learn vicariously from successful and unsuccessful managers in a variety of situations. Hence, class discussion of the cases is a central part of your learning experience. Methods: We will combine cases, lectures, individual and group papers and presentations. Pre-requisites: First semester of Core. Textbook: Jay Barney, Gaining and Sustaining Competitive Advantage, Fourth Edition. Case Packet will be available. Assignments and Grading: 1. Participation: (15%)...

Words: 1617 - Pages: 7