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Supply Chain Mangement

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Submitted By fordw
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Strengths: BounceU is an established private corporate structure with seventy locations across America which is has a cult following by is customers. They offer a unique physical activity entertainment

Weaknesses: The physical building must be climate controlled stadium and the use of several pumps to keep the equipment inflated. High operating costs for maintaining equipment and utilities to keep pumps running and attraction inflated. The firm is in dire need of adopting a social media marketing

Opportunities: There is opportunity for this franchisee with a modest investment of 100K of liquid investments to be a franchisee. The opportunity is great because it offers something for parents and adults in general. NO other family entertainment venture has incorporated this concept along with physical exercise as entertainment.

Threats: The Tulsa market has several competitors, however the two companies were researched Incredible Pizza and BounceU South Tulsa. Incredible Pizza has a major market share for the family entertainment sector in Tulsa. They have better utilized traditional and latest marketing tools to attract business.
~ Becky Lugano BounceU South Tulsa Mgnr
~BounceU South Tulsa has 20-30K of customers annually
~No plans of expansion in Oklahoma
~Winter Months are busy season of traffic
~Customers are local mainly however people travel from 50 to 70 mile radius
~Diverse customer base, primarily families with small children
~Discounts only offered on Add on packages
~Advertised in local publications like Tulsa Kids along with radio and television commercials that were not effective at bringing demand to level of

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