1. Evaluate how you utilized budgets and pro-forma statements to ensure adequacy of funds for providing the production capacity you needed to achieve your business goals. a. After completing the 2nd quarter I quickly realized I had positioned my two original products, GC Mercedes, and GC Traveler way outside the parameters of what the consumer demand was. The strategy implemented was one to have high quality products, at a high price point. The strategy was implemented to give the consumer a high quality, high priced product just above the asking price they demanded, however a rebate was offered to make the products priced just below the demanded high price point. The strategy itself should have worked in the real world, however the outside of price points, the following items seemed to be the deciding factors to the eventual pitfall of the 2nd Quarter i. Advertising – Too many articles were placed in an array of magazines. The amount spent on advertising was the maximum, however not enough was spent in the correct placing of magazines. Due to the spreading out in to multiple magazines the products received little penetration, but lacked brand awareness. ii. Salesforce – The plan was to start slowly, build up brand recognition and then hire more sales personal, however due to the high production forecast, and high sales forecast the overall results were never ever going to be attained with a small workforce. Without enough sales people to sell the product, the overall goal was never attained. iii. Production – I produced too much product for the demand, and due to lackluster advertising and the wrong price points, I was hit with a high excess capacity expense, which could have been avoided with proper demand forecast, proper advertising, and proper price points. iv. Emergency Loan – due to the underachieving