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Survey Sample

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Unit 3 – Survey Sample Size
Marietta Bloise
American InterContinental University

Abstract
What you’re going to view are three different groups which took polls. You are going to see how many people were contacted. How did the pollsters contact people for the polls? They are going to use the information for real estate, what group of people each political party will need to reach out to for the midterm elections. How generations have changed with thoughts toward marriage, religion, and etc. then the dangerous habits in America.

Introduction
Entertainment Survey
“The Ipsos poll conducted Nov. 29-30, 2012. The survey is a nationally representative sample of via Ipsos’ U.S. online omnibus. With a sample of this size, the results are considered accurate within +3.1 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the United States been polled”. (Cast of "Honey Boo Boo" Tops List of Worst Neighbors in 2012; Miranda Lambert and Blake Shelton Named Most Desirable Celebrity Neighbors for 2013: Most Americans Do Not Want a Celebrity Neighbor, According to 6th Annual Zillow Celebrity Neighbor Survey
PR Newswire [New York] 27 Dec 2012.) Basically the survey is stating no one wants to be neighbors of realty TV show Honey Boo Boo. “Forty five percent of adults do not want to live by celebrities, compared to last year survey which was 42%”. The most desirable celebrity among 13% female with 7% of males would like to be neighbors to Miranda Lambert and Blake Shelton. Reese Witherspoon and Taylor Swift tied with 9%. But the age group of 18-34 prefers to live next to Swift 12% and Witherspoon 9%. But married respondents would rather share a fence with Reese. The next celebrity who was surveyed preferred to have Jon Stewart as neighbor with higher male vote of 10% than female voters 6%. Kim Kardashian and Kanye West is the next least neighbor behind Honey Boo Boo that people want to live next too by 1 out 5 or 21% have found the cast of the Honey Boo Boo, 18 % for Kardashian and West then 12% of the survived did not want to be neighbors of Donald Trump. The chart shows that individual or couple performers are the more desirable neighbors compared to the reality show starts. The reality shows on television keep increasing to keep us all entertained by taking our minds off of our issues. But as neighbors we say no way! This could effect if someone is trying to sell their home within the neighborhood of these celebrities
Political Survey
1. The survey is the Beyond Red vs Blue: The Political Typology. What is typology? “Typology sorts people into groups based on their attitudes and values, not partisan labels”. (Beyond Red vs. Blue: The Political Typology, JUNE 26, 2014) The new typology has eight groups: Steadfast Conservative is very critical of government, social safety net and very socially conservative. Business conservatives share Steadfast Conservatives’ preference for limited government. But differ in their support for Wall Street and business, as well as immigration reform. They are also far more moderate on social issues. Then we have at the other end the Solid Liberals. They are reliable and loyal Democratic voters who express liberal attitudes and values. “These three groups form the electoral base of the two major political parties. They represent 43% of registered voters and 57% who are engaged politically segment of the American public by following the government and public affairs”. (Beyond Red vs. Blue: The Political Typology, JUNE 26, 2014) So who are the other five groups: Young Outsiders lean republican but do not have strong alliance with the Republic Party; they tend to distrust both political parties? They support environmental regulation, social views and to not follow the GOP orthodoxy. They are firmly in the Republican camp. Hard–Pressed Skeptics who are very distrustful of government and business. They have been hit by difficult financial time. They do support the poor and needy government programs. Most of the group says they did vote for Obama in 2012, but through fewer than half are disappointed in Obama performance. The Next Generation Left is young, relatively affluent and very liberal on social issues such as same-sex marriage and abortion. But they question the cost of social programs. They also support the affirmative action, but do reject the idea that racial discrimination keeps many blacks to get ahead. The Faith and Family Left lean Democratic. They have confidence in government and support for federal programs to address the nation’s problems. The group is very religious, racially and ethnically diverse group. Faith and Family Left are very uncomfortable with the pace of social changes such as the acceptance of homosexuality and non-traditional family structures? Finally the number eight group is the Bystanders who represent 10% of the public. Most likely they are not registered to vote and pay very little attention to politics. “This is the first report of a multi series on political polarized based on survey of 10013 adults nationwide conducted January 23-march 16, 2014”. (Beyond Red vs. Blue: The Political Typology, JUNE 26, 2014) The survey has charts to view. This is going to very useful information for the midterm elections. The political runners know that they have the Steadfast and Business Conservatives will vote for the Republican Candidates, the Solid Liberals will stick with the Democratic Party. The parties will have to work for the other five groups. They are going to have to realize what drives these groups’ beliefs toward social, financial, conservative views and liberal views to get their trust and votes.
2. The Gall survey or poll for political is the “Partisanship Points to Tough Midterm Environment for Dems”. “Based on telephone interviews conducted July 1-30,2014, with random sample of 14,713 adults, aged 18 and older living in LL 50 U.S. states and the District of Columbia”. ( Jeffrey M. Jones, July 31, 2014, Partisanship Points to Tough Midterm Environment for Dems) The poll does show from the time period starting 1994 every four years up to 2014 midterm elections showing the percentage of lead for democrat and compared to republic parties. This survey shows the Democrat have a 2% advantage between the two major parties. So the Democrat going to have a tough times this election. Democrat needs to match or exceed Republican turnout this fall to keep control of the senate and reduce the republican hold on the house.

General Survey
1. I looked at social trend survey conducted by Pew research. This research was on Millennia’s in adulthood.
Much of the analysis comes from a “new pew research telephone survey conducted Feb. 14-23, 2014 among national sample of 1821 adults including an oversample of young adults ages 18 to 33. Interviews were conducted on landline telephones (481) and cell phones (1,340) under the direction of Princeton Survey Research Associates International. The margin of sampling error is plus or minus 2.6% for results based on the total sample at the 95% confidence level”.
“Additional analysis is based on two Pew Research Center telephone surveys conducted Jan. 23-Feb. 9, 2014 and Feb. 12-26, 2014 among national samples of adults. For both surveys, interviews were conducted on landline telephones (1671/1671) and cell phones (1670/1667) under the direction of Abt SRBI. Each of the surveys has a margin of sampling error of plus or minus 2.0% for results based on the total sample at the 95% confidence level”.
Analysis of long-term Pew Research Center trends is based on pooled data from surveys conducted from 1990 through February 2014.” (Millennia’s in Adulthood, March 7, 2014)

What the survey is showing how different trends affect Millennia’s difference from the X Generation age group 34-49, Boomers 50-68 and Silent 69-86.
Let’s compare the political independents from 2007 to 2014 the Millennia’s have gone from 40% to 50% but you can also see the other age groups have also increased during the same time period. The percentages are not as high as the Millennia’s.
The survey also did a survey from 2007 to 2014 about the percentage in each group who are not religiously affiliated. The only group that has not changed is the Silent group. They have remained the same percentage during the time period at 9%. It is also showing each other group affiliation has dropped by at least 3% to 4 %.
Another area that the Millennia’s in 2013 have gotten married is 26%. The survey takes each age group and compare each group with the Millennia’s the institution of marriage. In the 1960 the Silent group who were married is 65%. The time period of the 1980’s the Boomers 48% were married. Let’s look at the Gen X in 1997 was 36%.
This survey uses charts and graphs to help paint a picture showing the difference in opinions of the different age groups. This survey not only covers the above information but it looks at difference in believing in God, how each groups vote, digital knowledge, support of gay rights, patriotic person and environmentalist.
2. The Gallup survey was taken on the overweight, stressed out and caught up in bad and dangerous habit in America. The story the survey is informing us that people can be their own worst enemy. The survey taken back in 1998 was already informing that 1 out of every 2 Americans are overweight. “Americans 12 and older clearly are seriously worried about their cholesterol and blood pressure levels, about receiving immunizations and about developing breast or prostate cancer. But people generally do not follow their doctors' advice”. 9 Extensive surveys take pulse of nation's health, JAMES A. DUFFY, Knight Ridder/Tribune News Service. Morning Star [Wilmington, N.C] 20 Nov 1998: 1A,)
What are stressing Americans out are financial worries, dealing with an alcohol or chemical addition within the last year, sexual drive, harassment in the work place.
12-17 years old has consumed alcohol in the past 30 days is 13% and Used marijuana in the past 30 days 4%. “Over 18 years of age: The survey also shows 25% have experienced personal injury or illness in past year, 64% felt hurried or rushed and short on time, 65% had sexual intercourse in the past 65%, smoked in the past 30 days 36%, changed to diet to lower cholesterol levels 27%, saw the doctor within the past 12 months 83% and changed personal status via marriage/divorce 14%”. (Extensive survey takes pulse of nation's health, JAMES A. DUFFY, Knight Ridder/Tribune News Service. Morning Star [Wilmington, N.C] 20 Nov 1998: 1A,)
This survey does give us valuable information but it does not give us much qualitative information. We don’t know how many people were survived, how many women and men, and what type of position the people work. All the above surveys showed qualitative and quantitative in the sample or random surveys example the Gall Survey in the general survey was not as informative. You can paint a picture showing that a certain age group needs Viagra to increase sexual desires, diet pills for the overweight Americans, direct our attention to the 12-17 age group for drinking and drug use and we could go on. But who do we direction the ad’s to women or men, what income level, and etc.
Overview
The only survey I question on validity is the general survey by Gallup. The survey on bad habits of Americans does not show how many people were surveyed. There are percentage but each variable label you don’t know if it qualitative or quantitative. The Gallup survey for the political surveys takes previous surveys that been complete in the past compare with the same current survey questions. This shows criterion-related validity. You can view the past election years how the republican and democratic party’s lead in percentage.

Application: Copy of Survey
This was my questions for my survey:
What is your age?
Are you female or male? The list of below movies groups rate each group between 1- 7 for satisfaction for each movie group.
Western movies:
Romance movies:
Action movies:
Comedies:

Application: Results - Chart 1

Application: Results - Chart 2

Application: Results - Chart 3

Application: Surveys and Business
I approached a total of 30 friends and coworkers for my survey. I did some survey’s over the phone and the other was done by passing a written survey to coworkers, out of the 30 people 24 people responded to the survey.
The qualitative variables were age and gender. The quantitative variables were different type of movies. I wanted to see what types of movies were the most popular among the age and gender variables.
The number of men and women are an equal 50% a piece. The age group among the men and women are 17-25 = 25%, 22-35= 29.2%, 36-50=29.2% and 51-75 = 16.7%.
The most popular movies are action and comedies. The least liked movie group is the western among the age groups except the 51-75 year olds. Romance was a big surprise among the age groups that they basically were equal on liking romance movies. What this is going to the film industry to continue making action and comedies. But the film industry can throw in a few romance movies though out the year. The film industry is being informed by the survey don’t waste your time on westerns. The majority of the age groups may find western movies boring because of no big action scenes.

Conclusion Each survey shows how the information can be used by political parties, how Americans back in 1997 was treating their bodies. But also you saw people were starting to see that eating habits were affecting their health. How time has changed generation opinions and life changes. People will watch reality shows but don’t want the stars for neighbors.

References
Cast of "Honey Boo Boo" Tops List of Worst Neighbors in 2012; Miranda Lambert and Blake Shelton Named Most Desirable Celebrity Neighbors for 2013: Most Americans Do Not Want a Celebrity Neighbor, According to 6th Annual Zillow Celebrity Neighbor Survey
PR Newswire [New York] 27 Dec 2012. http://search.proquest.com.proxy.cecybrary.com/newsstand/docview/1244860069/93E5557CED044357PQ/3?accountid=144459
Beyond Red vs. Blue: The Political Typology, JUNE 26, 2014, http://www.people-press.org/2014/06/26/the-political-typology-beyond-red-vs-blue/
Jeffrey M. Jones, July 31, 2014, Partisanship Points to Tough Midterm Environment for Dems, http://www.gallup.com/poll/174260/partisanship-points-tough-midterm-environment-dems.aspx
Millennials in Adulthood, March 7, 2014, http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
GALLUP REPORT; Extensive survey takes pulse of nation's health, JAMES A. DUFFY, Knight Ridder/Tribune News Service. Morning Star [Wilmington, N.C] 20 Nov 1998: 1A, http://search.proquest.com.proxy.cecybrary.com/newsstand/docview/285444724/68C3B686673D45EAPQ/163?accountid=144459

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