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Survey Sampling

In: Business and Management

Submitted By mattncharityking
Words 6113
Pages 25
Literature Review – Survey Sampling
Matthew King
Liberty University
BUSI 600-B13 LUO
Dr. Shawna Wentlandt
September 27, 2014

Abstract Conducting a survey is an incredibly fruitful method in gathering informational data related to a particular field or idea. When conducting that survey, one of the first questions to answer is who will partake in the survey. The methodology employed to determine how many, and the parameters of who will be surveyed is known as sampling. This literature review will summarize and synthesize many articles on the topic of sampling.

Introduction
Literature Review Purpose This literature review will summarize and synthesize over twenty-four articles related to the science and art of survey sampling. Sampling for a survey is paramount to the research as it ensures accuracy of polling a population. An understanding of sampling will not be necessary to the comprehension of this review. It serves to introduce the reader to survey sampling in general, while acting as a quick handbook to sampling. Those with a beginning interest should be able to use this review as a first step into sampling science. Each section should provide a further understanding of sampling from the various articles reviewed.
Literature Review Outline The literature review will begin with an introduction section to survey sampling. The history of survey sampling will be shown by the articles reviewed. Following an introduction to sampling, methodologies used in sampling will be explored. Each methodology will be represented by at least one scholarly article. The reader will have a general understanding of each method. Before the review’s conclusion, typical errors in sampling will be explored through various articles and a case study. By the end of the review the reader will have an overview knowledge of sampling including errors, methods, and history. As

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