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Surveys and Research

In: Business and Management

Submitted By juliancth
Words 4218
Pages 17
2.0 RESEARCH FINDINGS

2.1 Interview

Three people were chosen to be interviewed. In order to participate in the interview, one must be familiar with the broadcast and print media. He or she must like reading books and watch movie or TV series as well. The purpose of conducting this interview is to get more thorough perspectives on the Broadcast and Print media.

Among the three interviewees, two engaged more with the Broadcast than the Print media. However, when asked to choose their preferences on visual or text, all of them agreed that visual plays more important role in their lives. The first interviewee, Charmaine, could not decide whether she prefers movies over books, or vice versa. The second and third interviewee, Louise and Hans, would want to watch movies based on the good books that they have read previously. However, they both would not buy those books if they watched movies first. Adding on, they both claimed they are regular movie goers because a movie only consumes two hours whereas, finishing a book takes them a week. Charmaine on the other hand, prefer convenience and tangible material. Therefore, she prefers reading books instead when she has the time. She still would go for movies at times but she stated that books offer more escapism from reality. Louise and Hans, as movie watchers, believe that watching a movie is the best way for stress relieve.

2.2 Focus Group

Five people participated in this focus group which fulfils the minimum requirement. Five people who were chosen are Charlson, Wilson, Amanda, Denise and Jessie. Even though it was the minimum number of participants, less people actually allow them to give more insightful information as there is also less disruption. Focus group is always useful because it allows opposing thoughts and short debate among participants. Focus group also works like a brainstorming session which...

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