Sustainability Mangement

In: Business and Management

Submitted By Provakor
Words 4511
Pages 19
Sustainability management |

* Executive Summary
Sustainability is a key concern for the business now-a-days. Firms are now triggering resources and practices towards the sustainable growth of the business. Shell Group, a leading firm in energy industry, is trying to turn their resources for being sustainable in their business practices. For being so, they can follow two approaches such as Carroll’s four part model of CSR and stakeholder analysis. It has become a vital concern for the firms like shell to conduct CSR activities as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and obligations of the society. Not only the corporate social responsibility but also the stakeholder’s satisfaction can influence a great deal in the firm’s success. So, the stakeholder’s theory means a lot to the firms. Stakeholders can be internal as well as external. For applying those approaches, shell has to consider several analysis like cost benefit, life cycle analysis, environmental impact analysis, stakeholder matrix , segmentation analysis and so on. Finally, the company will get findings of taking one approaches as per the analysis to implement for being sustainable.

* Contents
Executive Summary 1
1 Introduction 3
2 For effective management of sustainability, these two approaches can be considered by the Shell Group as prescribed. The approaches are 4
2.1 Carroll’s four part model of CSR and Sustainability 4
2.1.1 Economic responsibilities 5
2.1.2 Legal responsibilities 5
2.1.3 Ethical responsibilities 5
2.1.4 Philanthropic responsibilitites 5
2.1.5 Criticism 6
2.2 Stakeholder theory 6
2.2.2 Criticism 8
3 Analysis for the application of chosen approaches for sustainable management 9
3.1 Analysis for Carroll’s four part of CSR…...

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