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Sustainable Architecture Case Study

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4. Sustainable Architecture as Branding

4.1. Chen, H. Y. (2006). Research into the marketing promotion of sustainable architecture. (Order No. H129400, Beijing University of Aeronautics and Astronautics (People's Republic of China)). PQDT – Asia
This thesis analyzes the marketability of the sustainable development from both the side of government and the side of ventures in current situation of China. It researches marketing in architecture industry as well as legal codes, national policies and the impacts of technology, social culture and environment. It claims that ventures are in the center of economy, alongside they must be focused in sustainable architecture market too. It also contains a case study, comparing the investment and incomes
…show more content…
Funk, D., & Levis, A. M. (2009). Conscious branding. New York, NY: Business Expert Press.
This journal article explains a practical method -Brand Map- that help entrepreneurs to build a conscious, differentiating branding strategy. Brand Map is basically a visual map showing in an organization the functioning of brands. It enhances an integrative process of branding involving the managers and staff.
4.3. Müller, C. P., Bismarck, B. v., & Universität Lüneburg. (2001). Branding the campus: Art, architecture, design, politics of identity. Düsseldorf: Richter.
In this book, the writers studies University of Luneberg for branding its campus. The book discusses that branding is not only creating an identity but it is strictly related to social, academic and commercial pressures put on universities lately. Thus the presentation of the university is analyzed in public milieu.

5. Rethinking the Principles of Sustainable Higher
…show more content…
When the movement has started as an environmental movement, but it has developed economic and social aspects in time. The article mentions the Higher Education for Sustainable Development (HESD), which has been a primary accelerator to universities along with the nongovernmental organizations, academy, business communities and the government. This article speaks of the history and definitions of HESD, Agenda 21, international HESD declarations, US statements, a model of sustainable institution and suggested curriculum, research, operation and award system in the institution.
5.2. Elder J. L. “Think Systemically, Act Cooperatively: the Key to Reaching a Tipping Point for the Sustainability Movement in Higher Education”, Sustainability: The Journal of Record, Vol. 1, Issue.5. pp 1-12, 2008.4.
Today, implicating sustainability as social movement is a growing trend for universities. This article analyzes the major accelerators of the movement for last few years, reviews the current situation of institutions and the gaps in the system. Finally it gives suggestions about best probable steps and a systematic-strategic approach where we can profit high leverage opportunities and possible collaboration-cooperation to gain economies in order to reorient this sector.
5.3. Clarke, P. (2012).

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