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Sustainable Business Model

In: Business and Management

Submitted By KodaBear13
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The Need for a Sustainable Business Model

Introduction
Ten months may very well be a trend. A couple of years could be an aberration. Ten years however means it is time for a change. Since 2004 the manufacturing industry has seen some ups and downs, however more specifically to the firm, it has been a continuous down. The time is now to reverse that trend, and it starts with a new culture of sustainability. There is money to be made, and there is money to be saved.
Under the circumstances of having little financial flexibility for investment and development, prioritizing the saving is paramount. Cutting down costs across the board, whether they are resources, expenses in travel, as well as energy, will serve to be prudent both short and long term alike.
Furthermore, positioning the company as a leader in the market of sustainability, as an organization that is forward thinking, changes everything. Systemic and cultural changes will not only alter perception in the market place, but bottom line long-term concrete profitability. Companies worldwide have made this a focus, investing both time and money in strategies that address the competitive landscape shaped by resource scarcity, regulatory uncertainty and economic volatility. (MIT Sloan, 2012) No longer a buzzword, this is moving to the market norm. It is time to embrace it and begin to reap the reward. This is not only a strong strategic business case, it is imperative to compete.

Hurdles
The arguments against sustainability exist. One of the main arguments or hurdles is measurement. There are too many metrics that claim to measure sustainability, and in reality, they may confuse, be too macro, or have unclear implications. (Laughland, Bansal, 2011). How does one read the Global Reporting Initiative? How does one apply their ecological footprint relative and the life cycle...

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