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Sustainable Business Practice

In:

Submitted By ais327
Words 2846
Pages 12
A Research Paper on
Communicating the Challenges and Benefits of Sustainable Business Practices

by

MA. AISSA V. ARMENA
BSBA Professor
AMA Computer College
Angeles City
2011-2012

Abstract
This research presents ways on communicating sustainable business practices effectively. It also defines what sustainable business practice is showing certain challenges and measures in ensuring an effective communication to consumers.
Introduction
Businesses used to stand out simply by being environmentally sustainable, but that is changing. Today, companies of all sorts and all sizes are playing up their efforts to save energy, reduce carbon dioxide, use more sustainable materials and streamline their packaging. Thus, being green is not such a unique thing anymore. Marcus and Fremeth (2009) noted that this enthusiasm for what they called “green management” came from people’s expectations as to how managers and the organizations they lead should conduct their business to protect the environment. As Ambec and Lanoie (2008: 46) noted, “firms are facing growing pressure to become greener.” Sustainability is defined in part by an effort to conserve natural resources and avoid waste in operations. Conservation and the more efficient use of resources naturally lessens the burden of economic activity on the environment and helps to ensure that the activity can be sustained over time because the resources required will not be exhausted. Sustainability also appears to encompass activities that renew and recycle what it is used, once again with the goal of ensuring that the ecosystem that supports life and lifestyle can and will be preserved. Other aspects of sustainability include preserving what is—as in preserving threatened plant and animal species and, in cultural sustainability, preserving the values, arts, culture, and food of

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