Sustainable Development : Industry & Village

In: Business and Management

Submitted By sunnycoolzz
Words 953
Pages 4
Any agency is in an unenviable position when it starts working at the village level. The first problem is whether it fits into a set pattern: Is it pro-government? Is it a scheme started by the rural rich? Who sponsors the scheme? Who provides financial support? Which political party does it support?

The first years are spent answering these questions. Depending on how convincing the answers are and depending on how aligned the project and its workers are to parties, ideologies, personalities in the area and to government, the people will respond accordingly. When any project starts, it needs time to settle down; but simultaneously, it must also win over the confidence of the very people. The first visible objectives of the project must be harmless to the people having vested interests in the village: services are to be provided to the whole village.

The milestone for it should be combining humanitarianism, entrepreneurship and education to help people steer their own path out of poverty, fostering dignity and self-determination along the way.

The viable goals are: 1. Setting up an industry 2. Marketing & developing a brand. 3. Developing a Tourist destination.

For setting up an Industry:

1. To encourage an integrated approach to rural development. Integration is required between rural skills and urban knowledge, between human and financial resources in urban and rural areas. 2. It should be based in a village. It could not and should not be involved in development by proxy or by committing from an urban base. 3. If the idea is to work with the poorest people and to build up their confidence, it is necessary to live simply and in almost the same life-style as them. 4. The interaction between the Indiekraft and its target populations should be informal, flexible, the Indiekraft people should be accessible and at the same…...

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