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Sustainable Entrepreneurship

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Sustainable entrepreneurship, a field to emerge or not to emerge? Can this contribute to a sustainable future?

Introduction

Given the current global economic climate and despite its oppressive nature, many scholars have risen and pounced on the consequent opportunities available by taking an interest in the field of sustainable entrepreneurship. Research on sustainable entrepreneurial opportunities is still in its infant topic, which leaves researchers with a lengthy way to explore on this emerging field, but at the same time, it limits the research for this paper. “Sustainable development is a concept that describes the social goal of improving and maintaining human wellbeing over a long-term time horizon within the critical limits of life-sustaining ecosystems”(UN Conference on the Human Environment, 1972). While on the other hand, entrepreneurship is a scholarly field that “seeks to understand how opportunities to bring into existence future goods and services are discovered, created and exploited, by whom and with what consequences. (Venkataraman, 1997). But what if we combine both concepts? Is it possible to combine the profit and social and environmental orientation in one company? (Gawell, 2012) The aim of this paper will be to explore the different definitions form the scholars that have done research this field and also to see how the need of sustainable entrepreneurship has emerged in the last decade as one of the solutions for this unsustainable world. This paper begins with a review of the sustainable entrepreneurship literature to find a conceptual definition. Then, it explores how environmental degradation has being caused by industrialization thru market imperfections. And it culminates with how sustainable entrepreneurship could affect society and change future generations.

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