Premium Essay

Sustainable Marketing

In: Business and Management

Submitted By Esakkiraj
Words 1084
Pages 5
What is sustainable marketing?
Monday, 15 August 2011.
Posted in Blog
|[pic] |
|Sustainable marketing is the adoption of sustainable business practices that create better businesses, better relationships and a |
|better world. At Sustainable Marketing Services, we believe sustainable marketing involves the following five key elements. |
|1. Embed sustainable business practices into your business strategy |
|Embed sustainable business practices right into your business strategy - don't bolt them on as an after-thought: set measurable |
|goals; list the key activities you will undertake to achieve these goals; make a senior resource accountable for the success of these|
|goals. |

Examples of sustainable business practices include: • Optimise the performance of your business • Create strong relationships with your customers, other businesses, staff and community • Balance your budget and ensure your financial sustainability • Help your business community to prosper • Reduce your carbon footprint.
2. Deliver marketing activities that create ongoing growth.
Businesses have limited financial, human and capital resources, so focus your resources on the top performing marketing activities for your business. Use an aggressive growth strategy for your biggest growth markets. Adopt a selected growth strategy for new or emerging markets.
Build an authentic brand, and craft an appealing story that attracts genuine interest from your target market. Collaborate with customers to develop more targeted products and to get to market

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