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Sustainable Product Proposal

In: Business and Management

Submitted By firefighter441
Words 1067
Pages 5
In today’s society, companies must balance creating a product that meets the needs of their consumers, as well as promotes sustainability. It is important that companies promote sustainability within the company, as well as the marketplace. I have chosen The LEGO Group for this project. This paper will outline product proposals, explain how the firm may internally market green and sustainable philosophies, explain the relationship between sustainable products and consumer demand, and how the products meet demand, explain advantages and disadvantages of converting to green philosophies, and analyze the costs associated with the transitions.
According to lego.com, “The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 10,000 employees, and it is the world's third largest manufacturer of play materials.” (2013). The LEGO Group has long focused some of its resources to sustainability. LEGO focuses on eight material issues that are relevant already. Those are: sustainable play, environment, climate, employees, stakeholder dialogue, human rights, governance, and the LEGO Foundation. While these are already great topics, some could be taken to a higher level. The areas of focus that would benefit the most are employees, environment, and the LEGO Foundation. Employees are the heart and soul of any business. It is vital for any company that wants to promote sustainability to start from within. Conducting trainings on sustainability will not only benefit the employee, but the company as well.

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