Swisher Mower and Machine Company

The Swisher Mower case is about a major decision faced by Wayne Swisher, the president and CEO of the Swisher Mower company. The decision he faces is for deciding to go with a private-brand distribution arrangement for the company’s line of riding mowers. The distribution arrangement could allow for expanded production in new markets and existing markets. Swisher thought that the arrangement posed a good opportunity, but the details of the proposal need to be analyzed and rationalized first. There were potential issues like increased cost and chance of liability claims. Cannibalization by the national merchandiser could possibly result in 300 units lost per year for Ride King mower.

The company sold around