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Swiss Chalet: Maketing Strategy

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Submitted By maanvital
Words 367
Pages 2
Swiss Chalet is a casual restaurant that has been serving Canadians for over six decades. After opening its first Winnipeg branch last year, the restaurant has received a warm welcome and positive reviews from it’s satisfied customers.

Swiss Chalet mainly caters to families. It’s previous advertising slogan, “Family Happens at Swiss Chalet “ clearly describes where their products are aimed to serve. The look of the restaurant is very much welcoming. The dining room is bright and homey encouraging families to eat there with their little ones. The background music is relaxing with minimal volume giving customers ease to engage in conversation. Walking into the restaurant, you will generally see their clientele: usually medium to large groups with three generations in the same table. Their menus are also customized to accommodate families that bring their children to dinner.

The restaurant’s prices on their menu are extremely reasonable and affordable. They have been promoting themselves using the slogan “Always so good for so little”. The restaurant’s signature dish, a quarter chicken dinner with a side and bread can be ordered for under $12. In fact, their meals are all under $20. Their affordable prices appeal to everyone, especially for families and large groups. These customers are able to eat out for dinner without hurting their pockets too much.

The Winnipeg’s branch is located in the heart of the Kenaston Commons. The restaurant is right beside the highway giving people driving by, options on their next place to dine out. The place is busy as it is part of a huge commercial area filled with big box superstores such as Wal-Mart and Home Depot and numerous shopping centers. During the weekends, families usually go out together to do groceries and shopping. The restaurant is very accessible to these people who may look for a place to eat. It

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