...Emerging Issues in the Tourism Industry (In case of Switzerland) Introduction According to the World Economic Forum's annual Travel & Tourism Competitiveness Report which was released at the Global Tourism Forum (GTF) in Andorra; Switzerland and some other countries were considered as the most beautiful environments for developing the tourism and travel industries. Tourism always plays a vital role in the economy of any country and it plays the same role in Switzerland. But, it has been struck by the economic condition in Switzerland, because of the world economic recession. Tourists come to Switzerland because of its natural beauty, but with the continuing strike in many areas of Switzerland; it results in the improvement of tourism in Switzerland in recent years. Tourism Growth "Our report measures different factors that make it beautiful to make the tourism and travel industry of one country," said Jennifer Blanke, Lead Director and Economist of the World Economic Forum's Centre for Global Performance and Competitiveness. "The top rankings countries Switzerland, France, Germany and Austria show the significance of regulatory frameworks and supportive business, matched with world-class tourism and transport infrastructure, and a focus on rising natural and human resources for increasing an environment that is beautiful for making the tourism and travel sector." This analysis of the cross-country of the drivers of competitiveness in tourism and travel offers helpful...
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...This article was downloaded by: [84.73.77.235] On: 21 September 2013, At: 09:20 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Sustainable Tourism Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rsus20 Toward sustainable educational travel Joshua Long , Alison Vogelaar & Brack W. Hale a a b c Southwestern University, Environmental Studies , 1001 E. University Blvd., Georgetown , TX , 78626 , United States b Franklin College Switzerland , Communication and Media Studies , Lugano , Switzerland c Franklin College Switzerland , Environmental Science , Lugano , Switzerland Published online: 30 Jul 2013. To cite this article: Joshua Long , Alison Vogelaar & Brack W. Hale , Journal of Sustainable Tourism (2013): Toward sustainable educational travel, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2013.819877 To link to this article: http://dx.doi.org/10.1080/09669582.2013.819877 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views...
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...uk/johlste ACADEMIC PAPER Perceptions of hospitality and tourism students towards study motivations and preferences: a study of Hong Kong students Myong Jae Lee (mjlee@csupomona.edu) The Collins College of Hospitality Management, California State Polytechnic University 3801 West Temple Avenue, Pomona, CA91768, USA Samuel Seongseop Kim (sskim@sejong.ac.kr) Department of Hospitality and Tourism Management, Sejong University, Seoul, Korea Ada Lo (hmada@polyu.edu.hk) School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong DOI:10.3794/johlste.72.178 ©Journal of Hospitality, Leisure, Sport and Tourism Education Abstract This study identifies reasons why college students in Hong Kong want to study hospitality and tourism management (HTM) and why they want to pursue HTM degrees abroad. It also aims to identify students’ preferred HTM study areas. An empirical study of a cohort of 384 HTM students was conducted to determine their motives for their choice of HTM. The results indicate that there were five motivational factors among HTM students: self-actualisation, job opportunity, field attractiveness, ease of study, and scholastic achievement. Detailed information on the motivational factors along with preferred overseas study destinations and HTM study areas are discussed. Keywords: Hospitality and tourism management (HTM); Study motivations; Study preferences Myong Jae (MJ) Lee is an assistant professor in...
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...Project About: “ Travel And Tourism of Switzerland” Flag: It may be hard to believe but the famous white cross on a red background has only been the national flag of Switzerland since the 19th century. The origins of the flag, though, date back to 1339 and the historic Battle of Laupen, when Confederate soldiers began using the white cross as their field sign. History: Switzerland evolved over many centuries from a loose alliance of small self-governing towns and states, beginning with the confederation of Uri, Schwyz and Nidwalden in 1291, to a fully-fledged federal state of 26 cantons. Despite periods of political, social and religious unrest, unity prevailed in the Old Swiss Confederacy. However, the French invasion of 1798 was to be a turning point in the country’s history, ushering in the first of several changes in government – the short-lived Helvetic Republic – that would continue until 1848. The birth of modern-day Switzerland was accompanied by the creation of a federal constitution that laid the permanent foundations for national cohesion and the pursuit of the common good, while upholding the country’s cultural and linguistic diversity Much of Switzerland’s landscape is covered by mountains – apparently inhospitable terrain for human habitation. And yet the routes across the Alpine and Jura mountain passes have brought in people and goods since prehistoric times. The Swiss Plateau, which stretches from Lake Geneva...
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...Assisted suicide has become a very controversial issue all over the world. Although it is still illegal in most of the world, there are places where it is legal, at least under certain conditions. Switzerland is one of the countries where assisted suicide has been legal for many years. Many countries, like Canada, are considering making changes to their laws regarding this issue. Before doing so, it is essential to closely examine places like Switzerland to identify the issues that have arisen. The fact that people travel from countries where assisted suicide is illegal to places like Switzerland where it is legal is problematic. Additionally, the “slippery slope” argument against assisted suicide has become clearly evident in Switzerland. It is evident that the legalization of assisted suicide does not come without some serious concerns. In Switzerland, assisted suicide has been permitted since 1942. Assisted suicide is acceptable as long as medical protocols are strictly followed (Todd). Euthanasia is not legal in Switzerland. Euthanasia is defined as “intentionally causing the death of a person, the motive being...
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...Another main reason for this Swiss franc appreciation is the fact that investors increasingly seek secure investments during times of crisis. As the Swiss franc is seen as extremely safe haven, many investors take refuge in this currency, therefore increasing in demand and thus creating upward pressure (Federal Department of Finance, 2011). This rapid Swiss franc appreciation directly impacts on a large scale of country’s economy and the currency market, especially in the domestic exporting industries. The drastic appreciation of Swiss franc is a critical danger to the economy and Swiss exporting firms. This situation makes exporters recognized more on unfavorable exchange rates movement that may affect to their business operations. Switzerland is the country of export-oriented economy, which exports...
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...Activities of Indian Tourism v/s Other Countries Course: International Marketing Management Indian Institute of Foreign Trade, New Delhi Executive Post Graduate Diploma in International Business (EPGDIB 2012-14) Topic: Promotional Activities of Indian Tourism v/s Other Countries Faculty: Prof. Rakesh Mohan Joshi Submitted By: Soniya Agnihotri Roll No 72 EPGDIB 2012-14 1 Promotional Activities of Indian Tourism v/s Other Countries www.incredibleindia.org 2 Promotional Activities of Indian Tourism v/s Other Countries Table of Contents 1. Executive Summary Objective Pedagogy 2. Indian Tourism Promotional Activities in the International Arena Vision Statement Major Issues: Is India really ‘Incredible’? 3. Why nation branding is important for tourism? 4. Comparison of tourism promotion activities of India v/s other Countries Travel and tourism Competiveness Index Comparison of India with top five tourist destination in the world Comparison of India with top five tourist destination in the Asia-Pacific region Conclusion based on the comparison 5. Major Challenges for Indian Tourism Industry 6. Critical Evaluation Brand Planning & Strategy Comes First Successful Advertising Does not equal Brand Strategy 7. Tourism promotion and success strategy 8. References 3 Promotional Activities of Indian Tourism v/s Other Countries Executive Summary Objective: This study has been undertaken to put light on the various nuances of the Indian tourism Industry, India’s...
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...COMPETITIVENESS “BEST PRACTICE CASE STUDIES IN TOURISM” Ms. Helen Williams H. Williams & Associates Dr. Dorothy I. Riddle, CMC Service-Growth Consultants Inc. Vancouver, Canada Port of Spain, Trinidad & Tobago – January 2004 1. Overview Because tourism is the world’s largest industry – responsible for more than one in ten jobs globally and contributing over eight percent of domestic economic activity – developing countries are targeting tourism to generate more income for their national economy. In order to be successful, each country needs to formulate a tourism strategy that identifies and justifies its strategic objectives, priorities, and targets. Small States are particularly challenged because they are more dependent on external trade while having fewer domestic resources on which to draw. For this project1, six Small States representing different geographic regions and stages of development were chosen for an examination of best practices and lessons learned in developing a national or regional tourism strategy: the Bahamas, Botswana, Bulgaria, The Gambia, Trinidad & Tobago, and Vanuatu. A tourism best practice is an innovative policy, strategy, programme, process, or practice that is shown to produce superior results. Country Type of Best Practice Example of Best Practice The Bahamas service design One-stop online booking and immigration card Botswana planning process National Eco-Tourism Strategy Bulgaria planning...
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...190006, India Research Scholar, Department of Geography and Regional Development, University of Kashmir, Srinagar190006, India Abstract: Conflict and instability in Jammu and Kashmir have been a major hindrance to its development and progress levels. Tourism is identified as the engine of growth and Development of Jammu and Kashmir economy in general and Kashmir valley in particular. The development of tourist industry can have a significant impact on the overall growth of the state, because of its ability to create direct and indirect employment, as well as growth in allied industries. Tourism will likely contribute to the growth of secondary sectors such as handicrafts, which have historically benefitted from visitors to the state. As tourism is widely recognized as a major mechanism of employment generation, especially in the service sector, holds significant role forpoverty alleviationand unemploymentin thestate.Kashmir being animportant tourist destination in India has witnessed downfall because of theongoing unrest especially during the last two decades which has hindered the smooth growth oftourism industry. The valley of Kashmir has been engulfed in a violent situation since 1989, which has threatened the sustainability of tourism industry. The political instability in turn has greatly altered the direction, flow, patternand volume of tourists to the destination. The present paper investigates the temporal changes in the flow pattern of tourists to the valley and also analyses...
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...Paper Switzerland Including Sunglass Campaign Presented by: Eileen D. Klingsiek Fall Semester 2009/2010 International Marketing MKT466 Country Paper- Switzerland 1.0 Introduction 2.0 Background 2.1 History 2.2 Geography 2.2.1 The three main regions 2.3 Climate 2.4 Demographics 2.5 Religion 2.6 Culture 2.7 Infrastructure and Environment 2.8 Education 2.9 Politics 2.10 Foreign Relations and International Institutions 3.0 Hofstede’s Cultural Model 3.1 Individualism/ Collectivism 3.2 Uncertainty Avoidance 3.3 Power Distance 3.4 Masculinity/ Femininity 4.0 Sunglass Campaign 4.1 4.2 Lifestyle & Leisure 4.3 Climate 4.4 Infrastructure 4.5 Product Price Range 4.6 Product Positioning 4.7 ` Potential Market/ Target Market Media Strategy 5.0 Conclusion 6.0 Personal Reflection 7.0 Work 2|Page International Marketing MKT466 Country Paper- Switzerland Introduction Every Marketing campaign starts with devising the “4 – Ps,” price, product, promotion and distribution. Being successful in business in the international sector understands and adapts to one individual idea: culture. Culture is the most influential uncontrollable environmental force in international marketing (Cateora and Graham, 2007). Due to the fact that the world is ethnically diverse and each ethnicity holds their own traditions, a domestic company, like in our case an US...
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...Corregidor as Dark Tourism: Basis for Designing Marketing Plan A Thesis Presented to the Faculty of the School of Hospitality & Tourism Management of St. Dominic College of Asia A Partial Fulfillment of the Requirements Towards the Degree Bachelor of Science in Tourism Management Gocotano, Mary Abigail C. Sarte, Kimberly Anne A. APPROVAL SHEET In partial fulfillment of the requirements for the degree of Bachelor of Science in Tourism Management, this thesis entitled “Corregidor As Dark Tourism: Basis for Designing Marketing Plan” was prepared and submitted to the School of International Hospitality and Tourism Management by: GOCOTANO, MARY ABIGAIL C. SARTE, KIMBERLY ANNE A. Approved by the committee on oral examination on April 16, 2015 with the grade of ________. DR. JONATHAN R. ADANZA Adviser ELEONOR D. AGUILANDO, MBA Panel Member Accepted in partial fulfillment of the requirements for the degree of Bachelor of Science in Tourism Management DR. ALEJANDRO D. MAGNAYE Dean ACKNOWLEDGEMENT This study would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. First, to the creator above, for all the guidance and strength that He has given to us to finish this study and power to keep...
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...Abstract Nature-based tourism is an important part of the global tourism industry, and its components and features vary considerably from one destination to another. In Malaysia, location, quality and quantity of natural resources, and their infrastructure have not been well documented in the past. Thus, this paper attempts to assess local community-based management for potential ecotourism in South Kelantan which is Gunung Reng, Jeli as case study. The study investigated the local community involvement in managing Gunung Reng as tourist spot at their place. The instrument used during the survey was a semi-structured questionnaire. Community analysis were carried out and based on data collected using face-to-face questionnaire interviews with the villages and community leader. The findings of the study is hoped to be beneficial to the government agencies in order to obtain a better understanding of the unique characteristics of people and will use this information as an input for their planning strategies to develop and implement a community-based tourism in Gunung Reng for better living conditions for the community people. The location is suitable for outdoor activities such as jungle trekking, hiking, swimming and fishing. The main objective of this study was to determine local community involvement in resource protection for ecotourism through a collaborative management arrangement. The findings of the study provide support for the involvement of local community in Gunung...
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...Bethany White 14468477 Events Management Managing the Environment for Tourism and Events Individual Assignment Critically examine the extent to which venues and facilities are making efforts to mitigate environmental impacts. Martin Elliot-White/Chris Phelan Word Count:1830 Mitigation refers to the reduction in emissions of greenhouse gases (Unep.org, 2015), which effect the environment, this can be achieved in several ways, such as reducing waste left after festivals or using renewable energy. These aspects will be discussed in more detail during this assignment, as well as how tourism and event managers use Limits of Acceptable Change methodology when assessing environmental impacts and how to mitigate them. Venues and facilities, such as festival destinations or stages used at the festival, within events and tourism are making efforts to mitigate environmental impacts, for example the venue should use data which has been collected and analysed to identify and evaluate appropriate measures to mitigate environmental impacts and include them when development planning (Department of Regional Development and Environment, Executive Secretariat for Economic and Social Affairs, Organization of American States, 1991). With the use of a case study, this assignment will examine the extent of which venues and facilities are mitigating environmental impacts and what...
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...Tourist Studies http://tou.sagepub.com/ Paris offscreen: Chinese tourists in cinematic Paris Yun-An Olivia Dung and Stijn Reijnders Tourist Studies 2013 13: 287 originally published online 30 August 2013 DOI: 10.1177/1468797613498164 The online version of this article can be found at: http://tou.sagepub.com/content/13/3/287 Published by: http://www.sagepublications.com Additional services and information for Tourist Studies can be found at: Email Alerts: http://tou.sagepub.com/cgi/alerts Subscriptions: http://tou.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://tou.sagepub.com/content/13/3/287.refs.html >> Version of Record - Nov 18, 2013 OnlineFirst Version of Record - Aug 30, 2013 What is This? Downloaded from tou.sagepub.com at The Hong Kong Polytechnic University on January 5, 2014 498164 2013 TOU13310.1177/1468797613498164Tourist StudiesDung and Reijnders ts Article Paris offscreen: Chinese tourists in cinematic Paris Yun-An Olivia Dung Stijn Reijnders Erasmus University Rotterdam, The Netherlands Tourist Studies 13(3) 287–303 © The Author(s) 2013 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1468797613498164 tou.sagepub.com Leiden University, The Netherlands Abstract This article examines from a European-Asian perspective the relationship between media representations and the tourist’s imagination...
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...Record - Oct 14, 2011 What is This? Downloaded from jvm.sagepub.com at EMIRATES AHM on February 25, 2012 Article Journal of Vacation Marketing 17(4) 303–314 ª The Author(s) 2011 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1356766711423322 jvm.sagepub.com Benefit segmentation of potential wellbeing tourists Juho Pesonen, Tommi Laukkanen and Raija Komppula University of Eastern Finland, Finland Abstract The purpose of this study is to segment tourists according to the benefits they seek from a tourism destination. These segments are examined in order to find attractive segments for local wellbeing products. Segmentation in the context of wellbeing and wellness provides companies information on what kind of tourists are most interested in buying wellbeing products and contributes to the existing segmentation theory by using data driven segmentation in a situation where traditionally commonsense segmentation is used. The literature surrounding benefit segmentation in tourism is reviewed in order to find the benefits tourists might think of as important. The results of K-means...
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