Premium Essay

Swot Analysis and Reality

In: Business and Management

Submitted By cristobal
Words 1134
Pages 5
To what extent do you think that SWOT analysis are translated to reality and made real?

Many managers and academics criticize or don’t even recognize the SWOT Analysis as a serious tool. According to many, it is a ‘low-grade’ analysis. Here below are the main flaws identified: * Excessive lists of strengths, weaknesses, opportunities and threats; * No prioritization of factors; * Factors are described too broadly; * Factors are often opinions not facts; * No recognized method to distinguish between strengths and weaknesses, opportunities and threats.

Therefore the following guidelines in my opinion are very important in order to be able to do a successful SWOT analysis. These guidelines eliminate most of the above-mentioned SWOT limitations and improve its results significantly: * Factors have to be identified relative to the competitors as this allows you to specify whether the factor is a strength or a weakness. * List between 3 – 5 factors for each category. This prevents creating too short or endless lists. * Factors must be clearly defined and made as specific as possible. * For example, firm’s strength is: strong brand image brand image valued at $10 billion, which is the most valued brand in the market (very good). * Rely on facts not opinions by finding external research analysis information and/or involve people who could provide an unbiased opinion. * Factors should be action orientated. * For example, “slow introduction of new products” is action-orientated weakness.

In order to strengthen the SWOT analysis exercise we have to prioritize the identified factors, because without prioritization, some factors might be given too much or too little emphasis and the most relevant factors might simply be overlooked. The aim therefore is to develop a more advanced SWOT in...

Similar Documents

Premium Essay

Airasia

...Thomas Bähr | Michelle Lindlar TIB—German naTIonal lIBrary of ScIence and TechnoloGy ›Varying realities?‹ —sWOt analysis Of a cOnsOrtially Operated digital preserVatiOn system »The belief that one’s own view of reality is the only reality is the most dangerous of all delusions.« paul WatzlaWick IntroductIon: The swot analysis is a strategic management model. It forms the basis of almost all attempts to formalize the process of strategy development. Examples for external factors in a swot analysis are technological developments, market trends, other institutions and politics. Examples for internal factors are financial resources, knowhow, staff and image. H E n ry M I n Tz B E rg The poster will exemplify how a swot analysis can be used in the context of a consortially operated digital preservation system using the example of goportis—Leibniz Library network for research Information, the strategic network of the three german national Libraries. SWot analySIS: O ppO rTu n i Ti es Th r eaTs sTr en gThs SO Strate g i eS • service model • (organisational/contractual) flexibility towards changes • knowledge exchange • collaboration in standard tasks (e.g. technology watch, community watch, format registry work) • re-use of practical experiences of partners in system (e.g. configurations, workflows, preservation planning) St Strateg i eS • observation of digital preservation community for evolving standards and......

Words: 648 - Pages: 3

Premium Essay

Marketing Planning Case

...on the basis of these forecasts, conducting marketing planning? Marketing planning contains more than forecasting future sales and developing a budget on these forecasts. Forecasting future sales is one of the key factors resulting from the internal marketing audit. First of all the company should develop a core strategy based on an analysis of the marketing objectives, the market segmentation, the competitive advantage of the products, the core competences, the positioning and the portfolio. This internal marketing audit should support the forecasts of future sales. 2.Explain how each stage of the marketing planning process links with the fundamental planning questions identified on slide 4 of the session The business mission links with the question ‘where are we now’. It is important to understand where the company stands for and what the ambitions are. The business mission must be translated in relevant and real goals in order to fulfill the mission. The marketing audit and the SWOT analysis clears out where we are now and how we got there. It is a reality check on your business today. From the marketing audit and the SWOT analysis you can formulate ambitions for the future and learn lessons from the past. The marketing objectives clear out where we want to be. It completes the mission with a vision towards the future. In order to be able to realize the objectives, it is important to develop a core strategy. The core strategy links with the question ‘how do we get...

Words: 889 - Pages: 4

Premium Essay

Swot Analysis

...How a SWOT analysis can help companies maximize their marketing strategies in a global context 1 By Chris Hopkins Introduction Business today relies on the ability of a company to grow. With the product saturation in today’s market, businesses are looking to expand globally in an effort to expand their business and continue making a profit. This paper will look at how a SWOT analysis can help companies maximize their marketing strategies in a global context. Section 2 The way that businesses have looked at marketing has changed with introduction of social media and the internet. Customers can readily compare on line different products and shop for the best bargain all in the comfort of their home. As the economy weakened, businesses have looked at expanding globally to make up for the loss of profit. International marketing managers are faced with the challenge of how to cope with the new scope of operations and if they can apply what works domestically with also work in a foreign environment. (Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V (1973)) Companies looking at expanding into the global market must look at the country they wish to expand into. They must have total understanding of the country’s government, legal and trade regulations, exchange rates, and the culture of the various consumers they are trying to reach. First the company has to define its......

Words: 1023 - Pages: 5

Free Essay

Swot Analysis : the Basic Analysis Tool Though History

...Date: 05/09/2014 Instructor: Marie Bengtsson Course: Classic Leadership and Organization Dilemmas SWOT ANALYSIS: The basic strategic tool through history (?) It is generally known that in order to be competitive in a market, one must be able to see the strengths, weaknesses, opportunities and threats that lay the fundament of success in the organization. This analysis, is one of today’s perhaps most frequently used tools when analysing a company’s possibilities to be successful in the modern market situation. Moreover, the question is; where does this tool derive from? Is SWOT analysis a natural instinct of strategy that has been used throughout mankind, or is it constructed? Out of this natural perspective on the SWOT- analysis different tactics emerge. To begin answering this question, there will initially look back on the historical, cultural and social aspects that could be traced to be the core of the SWOT concept. Then the discussion will move on, to a practical application on a historical event and also a modern example where the SWOT can be identified. We will see the evolution of it, throughout ages and time. In order to understand our allegation, we must go back in time and see where these strategic notions “took birth”. No matter if we are in favour of religious philosophy, or the Darwin’s evolution theory, we can easily see early clues of actual swot analysis, but of course not as it is known today. On the first hand we have God as the ultimate......

Words: 1607 - Pages: 7

Premium Essay

Swot

...Porter’s Five forces and SWOT analysis on Breadtalk in Singapore Introduction BreadTalk Group Limited is a bakery in Singapore and was founded in the year 2000, like any other business Breadtalk is in regular pressure to improve their levels of performance and efficiency, with this in mind, this essay shall give a comprehensive study of diverse aspects that have made it possible for Breadtalk to stay gainful despite the critical business environment. This shall be achieved by performing a comprehensive Strength, weakness, Opportunity and Threat (SWOT) analysis and Porters Five forces analysis. SWOT analysis Strength The concept of Breadtalk is exclusive and inventive and this differentiates the brand from usual bakeries in the market. Breadtalk has standardized the design across all branches and is widely recognized for its attractive and eye-catching layout. Breadtalk vends a large range of buns, bread, pastries and cakes which is a very unique concept from the traditional bakeries in the market; every retail channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which......

Words: 800 - Pages: 4

Premium Essay

Strategic Thinking

...Strategic Thinking Many city departments in other states have faced similar issues as the Houston Public Library. The Houston Public Library can benchmark those companies that have demonstrated strategic thinking to resolve parallel issues. Strategic thinking is the approach in which group in an organization think about, access, view, and creates the future for themselves and their associates. It is more than responding to day-to-day as well as long-term problems, opportunities, and new realities; it is creating tomorrow. Strategic thinking is not reactive, but proactive. It focuses on how to create a better future by being proactive and adding value to society-through the accomplishment of high payoff results. Strategic thinking always involves change, and often, profound personal change. It is a change in ones mindset. Strategic thinking is imagining the results one wants to achieve in the future and creating an ideal future by defining and achieving results that adds values to the company. The Houston Public Library can also review how the Houston Zoo went from a city department to a private foundation. Strategy, in business, is the combination of foresight, planning, and decision-making that prepares an enterprise to achieve long-term goals and manage the consequences of contemporary decisions. When creating a strategy the firm needs to decide on both short-term and long-term objectives. The qualities of effective short-term objectives are measurable, priorities, and......

Words: 1083 - Pages: 5

Premium Essay

Briscoes Group

...Rebel Sport, which together created deals income in the Group's most recent money related year in abundance of $507 million with having its home office situated in Auckland; New Zealand. The organization's item portfolio incorporates home decorations, washroom and room items, pads and floor covers, indoor and outside furniture, cultivating frill, wearing products, wellness related types of gear, donning attire, footwear and other related stock. Notwithstanding that, the organization gives different administrations including home delivery, blessing card plans, guarantee upkeep administrations and eCommerce.(briscoes, 2015). 3. Environmental Analysis 3.1 Macro-environmental (PESTLE) analysis What is the macro-environment? What is PESTLE analysis? Table 1 - PESTLE Analysis Factors How does this impact on the company? Political 1. Bonus points to migrate outside Auckland (small, 2015). 1. Spreading skilled worker across the country would certainly helps the economic growth. This would create opportunity to develop the business in a wide spectrum (small, 2015). Economic 1. Currency value fluctuation,...

Words: 1414 - Pages: 6

Premium Essay

Online Shopping

...1.SWOT Analysis The SWOT analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth. The process involves identifying the strengths and weaknesses of the organization, and opportunities and threats present in the market that it operates in. The first letter of each of these four factors creates the acronym SWOT. As a manager, your role in any strategic planning is likely to involve providing operational data to help assess the internal capabilities, and (depending on your job function) you may also be asked to provide market intelligence. The completion of a SWOT analysis should help you to decide which market segments offer you the best opportunities for success and profitable growth over the life cycle of your product or service. The SWOT analysis is a popular and versatile tool, but it involves a lot of subjective decision making at each stage. It should always be used as a guide rather than as a prescription and it is an iterative process. There is no such thing as a definitive SWOT for any particular organization because the strengths, weaknesses, opportunities, and threats depend to a large extent on the business objective under consideration. KEY POINTS 1. SWOT Analysis provides information that helps in synchronizing an organization’s resources and capabilities with the external environment in which the organization operates. ...

Words: 2211 - Pages: 9

Premium Essay

Nokia Product Design Analysis

...Webster University Nokia Product Design Analysis A Product Design Project for the new Lumia Century Jaqui Melton Business 6110 Professor Gary Sample December 20, 2013 Nokia Product Design Analysis 2 Abstract Having been made project manager for the design of Nokia’s new cell phone, the Lumia Century, the purpose of this report is to provide management with an anticipated project schedule and calculated project duration. In doing this, a project network has been created; and the slack times, not along the critical path were identified. Additionally, the impact of two possible changes was investigated and evaluations were made regarding whether or not the changes would be in Nokia’s best interest to pursue. Utilizing the work breakdown structure provided by supervisors this product design project develops the plan for ensuring the successful and timely launch of our highly anticipated new cell phone. Keywords: [telecommunications, network planning, critical path, supplier integration] Nokia Product Design Analysis 3 As a leader in mobile communications, Nokia has made its mark on the global ecosystem by enabling mobility through its different businesses. Our Nokia Solutions Network creates innovative mobile products and telecommunication infrastructures for people around the world. In regards to our cellular services, we believe that Windows phone and the broader Windows platform offer unique and compelling experiences that make Nokia Lumia......

Words: 3038 - Pages: 13

Premium Essay

Kudler Fine Food

...the market. Kudler Fine Food was founded by Kathy Kudler in June of 1998 (The website of Kudler Fine Foods (2012). Katy’s desire of offering customers with one stop shop and fresh ingredients became a reality with the opening of the first store in La Jolla California an upscale seaside community located just north of San Diego. The La Jolla store was an overnight success for Kudler,. Kudler open a second store in Del Mar California a beach town that is located in San Diego. Kudler latest store was open in 2003 in Encinitas California a costal beach town that is located in the costal are of San Diego. Success for business owners does not come without a market plan. Kudler recognized a need for the communities of La Jolla, Del Mar, and Encinitas and was able to deliverable products to the communities that meet their needs. Kudler understanding of a market analysis aids Kudler Fine Foods in expanding to 3 stores in five years. A market analysis is usually followed by a market plan. Identifying market needs allows business owners to create a business plan from the needs of the needs. Market needs tell business owners what products consumers are seeking this is important for business owners before launch products into a market. Market needs identified during a marking analysis also gives business owners the opportunity to serve their customers in a way their...

Words: 671 - Pages: 3

Premium Essay

Mintzberg’s Ten Strategy Formulation Process Comparedd

...1.0 Introduction: Strategic management is a continuous activity that appraises and controls the industries and the business in which the company is involved; evaluates its rivals and sets organizational purpose and strategies to address with all existing and potential competitors; and then reevaluates each strategy after a definite time period to determine how it has been applied and whether it has thrived or needs replacement by a new strategy to meet changed environments, new rivals or new political, economical social, technological environment. Strategic management is very important and broader area than any specific functional management area. It determines whether an organization excels, survives, or dies. It is very essential because it leads all the functional arenas of the business. It is generally believed that businesses, which develop formal strategic management systems, have a greater possibility of success than those, which do not. (Jauch and Glueck,1988,) Strategic management helps organizations predict future problems and opportunities. It endows with crystal-clear vision, mission, objectives, and strategies that guide organization into the secured future. Strategic management is a stream of decisions and actions. (Jauch and Glueck,1988). It is a procedure by which top-level management decides and does for the success of the company. It helps to determine the best possible strategy so that company could win the game in competitive business......

Words: 5438 - Pages: 22

Premium Essay

Definifng Marketing

...expertise, a convenient food store to purchase products needed for gourmet cooking all in one place and at a reasonable price. In this paper will identify areas in which there is need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics. According to Kudler fine Food’s Vision Statement,(Strategic Plan, 2003 “p1”) “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wines” Kudler Fine Foods strives to provide its customers with the freshest baked goods, produce, meats, seafood, cheese, specialty dairy products, and wines. Kathy Kudlers goal is to be the specialty food store gourmet cooks look to when shopping for the ingredients for their culinary creations. The opening of her first store in 1998 proved to be an immediate success. Kathy has opened two other locations since. A prominent goal of marketing research is the identification and definition of marketing problems and opportunities. This goal also includes the improvement and development of marketing actions. Kudler Fine Foods performed a SWOT Analysis to identify its strengths, weakness, opportunities, and threats. Strengths listed are 1) being a small organization, KFF can control and watch over al of the stores operations continually, 2) KFF...

Words: 1074 - Pages: 5

Premium Essay

Business

...Reality Based Education Instructions Overview: The purpose of the Reality Based Education (RBE) assignment is to enable you to apply your classroom knowledge to an organizational setting. You will select one organization to write about in your paper. Please be thoughtful in your selection of organization. You may select an organization where you currently work, have worked in the past, have a contact (friend or family member) who currently works, or you may select an organization that interests you. Please recognize this assignment requires that you conduct research (i.e., internet searches for articles, perusing the organization’s website, etc.) on the organization which may include interviewing organizational representatives. You will submit one paper with four (4) sections on topics that relate to the core management functions discussed in your textbook. You will submit your paper on BlackBoard by April 26 at 11:59pm. Format: Your paper should be 4 pages (one page per section) in length. Please use double-spacing, with 1 inch margins and 12pt font. Hint: In order to earn a full credit (i.e., a grade of A) on these papers you must link your responses to material from the textbook and cite the book using APA format. For example, when you write about the purpose of planning, examine your textbook for key themes/reasons when crafting your response. Or, when you write about leadership styles, reference a leadership style discussed in the textbook. ......

Words: 524 - Pages: 3

Free Essay

Marketing

...It might be because of existing industrial success rate in start-ups • Dominant vocalizations • Due to financial stabilization, • Having minimal skillset in one particular area of interest and finding sensation factor in it can turn into Start-up! • Availability of resources in industry, • Industrial challenges and demand and supply • Risk taking attitude • Innovation • Business process maturity They create new markets, disrupt old ones, get ridiculous amounts of money from venture capital firms, throw wild launch parties, have the best-looking offices — the list goes on. But is it really that easy to reach startup fame, or do these idyllic stereotypes hide a harsher truth? As it appears, the reality is harsh indeed, because 90% of all startups fail. That sounds horrible. Well, let that sink in. It counts for just 1% of total startup funding, as 82% of startups are self-funded and 24% of entrepreneurs rely on friends and family to keep their business dreams afloat. As for wild parties and lavish offices, the more extravagant they are, the more money is being thrown away, reducing the chance of success and abusing the trust of investors. What is the main cause death of startups? Common reason for failure, doing good things, but doing them out of order. In other words, they are doing things that seem to make sense, like investing to build the product, hiring good people to help them sell it, developing marketing materials, and......

Words: 1328 - Pages: 6

Premium Essay

Buisness

...29/03/2013 Teacher: MR El Masri Subject: Business studies Business studies assignment Page 1 ………. Business title page of the report Page 2 ............ Table of content Page3........... Executive summary Page 4................ Why goods and services are central to both marketing and operations Page 5.................... Examine why ethical behaviour and government regulation are important in marketing including one example of ethical behaviour and one example of a NSW or Australian government requirement Page 7............... Assess why a mix of marketing and promotional strategies are important in the marketing of goods and services Page 9............. Identify the elements of a SWOT analysis. Explain how a situational analysis assists in a business planning Page 11...... Bibliography Executive summary Operations is the business process that involves transformation or, more generally production. It is a term that applies both to the manufacturing and service sector. It involves the turning of raw materials and resources into the outputs of finished goods or products. Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. As consumers are constantly exposed to all aspects of marketing consumers might be mislead or manipulated into buying a product that does not meet the requirements it is advertised for. Businesses must ensure that they are......

Words: 1851 - Pages: 8