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Swot Analysis Ford

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SWOT Analysis Ford
John Smith
MGT/521
January 9, 2012
Daniela Schultz, MBA

SWOT Analysis Ford
Located in Dearborn, Michigan, a suburb of Detroit, Ford Motor Company is an American automaker and the world's fifth largest based on worldwide vehicle sales. The company was incorporated on June 16, 1903 and founded by 40 years old Henry Ford. Among the few companies to survive the Great Depression, the company would also become one of the largest and most profitable companies in the world. Additionally, the company is the largest family-controlled company in the world, for over 100 years the Ford Motor Company has been in continuous family control.
In 1899, Henry Ford founded the Detroit Automobile Company. The company failed, and in 1901 was reorganized as the Henry Ford Company. In 1902 Ford had a falling out with his financial backers, and left the company with the rights to his name and 900 dollars. Henry M. Leland was brought in to manage the operation and their name changed from The Henry Ford Company to Cadillac, and went on to be a successful manufacturer of automobiles.
Henry Ford is known to have adapted practices that were not popular in those days. Their famous “Model T” and the unique innovation of interchangeable parts in moving assembly lines that make it possible to assemble cars at low cost and high reliability are what the Car Maker is known for. The company established an impressive financial track record almost throughout the 20th Century except for the record loss of $7 billion in 1992 till the Millennium started.
In 2001 Ford Motor Company incurred a financial loss of about 5.45 billion dollars and never really recovered after this slump. The company experienced a financial downturn caused by the Ford 2000 initiative of Lord Alex n Trotman due to the vision of centralized management, too much of Americanization thus resulting in

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