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Swot Analysis Houston Galveston Metropolis

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WS is going to provide the best of the best state of art surgeries within Houston-Galveston metropolis. It is well positioned to accomplish that mission, however, the hospital is suffering from six major problems that are responsible for the declining in admissions and caseloads.
The marketing department is not conducting patients’ satisfaction survey to see if the hospital is meeting the expectation of the patients. And also, there is no physicians’ satisfaction survey. Physicians are the suppliers of the patients for admission. The department doing the credentialing to great the physicians’ admission privileges is not doing a quality job. The hospital is using outdated technology for the operating rooms, and inpatient department. The research and development will have to get to work. There is no communication between the service operations (production) and marketing departments. The human resources do engage in hiring of temporary workers. The finance department account receivable process is not acceptable standard of practice. …show more content…
And also the finance department will boost collection up to 95%.
The operations and market will be inconstant communication and monitored to achieve a benchmark of 95%.
The Human resources will replace 90% temporary workers with regular staffs.
I will predict that within the next 3 quarter, the admission, and caseloads will go up to 95% at the level it was before declining.
When the above are implemented, the WS hospital will be in the position to gross annual revenue between $150 to $175 million which is above prior earning. The hospital will achieve growth of 20 to

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